Glowing Praise about Al Mouj Golf Championship Course from Players Competing in International Series Oman

Ahead of the first round at the International Series Oman, Brooks Koepka, Sergio Garcia, Sihwan Kim and Azzan Al Rumhy attended a press conference at Al Mouj Golf.

The quartet were asked questions on the upcoming event which is the first of 10 on the Asian Tour. Koepka and Garcia gave their first impressions on the stunning golf course here in Muscat as well as sharing their inspirations for taking up the game of golf as kids, whilst Omani Al Rumhy offered his thoughts on the arrival of the International Series to the Middle East.

Women's Golf Day Announces Inspire Action Award Winners and New Week Long Format

Women’s Golf Day (WGD) has announced the winners of the 2022 Inspire Action Awards.  This year’s awards reflect the tremendous international reach of WGD with winners from: North America – Mark Gore, SVP Golf Operations Invited: Canada – Shannon Cole, Vice President, Brand Marketing, RBC: Scotland – Iona Stephen, Presenter: and Spain – Finca Cortesin.

The awards, which were announced during the PGA Merchandise Show are presented annually and acknowledge the important role that these individuals and organizations play to Engage, Empower and Support women and girls through golf.  Founder Elisa Gaudet also announced that WGD 2023 will be a weeklong celebration, for the first time, offering locations the chance to host an event on any day from May 30th, the same date as WGD’s PALOOZA digital event, through to WGD’s birthday on Tuesday June 6th.

G/FORE Opens Store in Scottsdale

Luxury lifestyle brand and golf footwear innovator, G/FORE is excited to announce the opening of their new retail store location, G/FORE Supply Scottsdale.

This new aesthetically pleasing, monochromatic storefront is in the heart of the Scottsdale Quarter, featuring limited edition styles that customers could previously only explore online at gfore.com, gfore.co.uk, and select international locations.

Stunning Stage and Blockbuster Field Set for The International Series Oman with Strong Event Partnership

The International Series Oman commences on Thursday 9 February, at Official Host Venue Al Mouj Golf – one of the Middle East’s top ranked courses making the perfect setting for the first of the 10 elevated Asian Tour events in 2023.

With enhanced investment for the 2023 season, the 132-player field comprising many of the world’s best golfers will compete for US$2m on the Greg Norman designed layout, which stretches across 2km of stunning oceanfront adjacent to the Gulf of Oman.

WM Phoenix Open Headlines Live Coverage on Golf Channel and Peacock

Live Coverage of WM Phoenix Open at TPC Scottsdale in Arizona – Featuring Eight of the Top 10 Ranked Players in the World – Begins Tomorrow at 3:30 p.m. ET on GOLF Channel and Peacock.

Golf Central and Golf Today Studio Coverage Live from 16th Hole at TPC Scottsdale All Week on GOLF Channel.

Titleist Presents ‘We Go Farther’ Docuseries - The Story of the Titleist Speed Project

We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and Titleist.com/We-Go-Farther.

I teased a little of this at the PGA Show a few weeks ago and encourage you to watch all episodes.  Some really interesting, really dramatic, and really compelling insight and backstory into the Titleist Speed Project.

USGA Launches GS3 - An Innovative Technology Tool Designed to Streamline Putting Green Performance Measurement

The United States Golf Association (USGA) today announced the launch of GS3, a state-of-the-art golf technology tool that calculates putting green speed, firmness, smoothness and trueness – all with one device.

A rechargeable smart ball that is the same size and weight as a standard golf ball, GS3 creates accurate, measurable, first-of-their-kind agronomic benchmarks that superintendents can use to facilitate change more effectively on their course. The tool has sensors that collect over 15,000 data points, empowering analytics-driven decisions.

Water Oak Country Club and Estates Debuts USGA Rated Championship Golf Course

Water Oak Country Club and Estates, a Sun Communities destination, has opened its newly renovated golf course to community residents and the public. The course recently received USGA accreditation as a championship course and is part of a larger multi-million-dollar revitalization project for the 55+ living community.

Water Oak Country Club and Estates is an active residential community with more than 1,300 homes and resort-style amenities such as the new championship golf course, community swimming pools, clubhouses and various outdoor activities. The community recently announced the expansion of the property with an additional 267 homes available for residents seeking a fun and active lifestyle.

Cost to attend Both the WM Phoenix Open and Super Bowl 57

This week both the WM Phoenix Open and Super Bowl 57 descend upon the Greater Phoenix area. Naturally, our minds might gravitate toward the real possibility of being able to attend both events.

But how much can fans expect to dish out to experience the ultimate Arizona sports weekend? Bookies.com calculated the expenses and determined that the lowest possible cost for one person to attend all four days of the Waste Management Phoenix Open AND Super Bowl 57 comes to a total of $10,209.20!

Aon Risk Reward Challenge at the WM Phoenix Open at TPC Scottsdale

The Aon Risk Reward Challenge is a season- long competition on the PGA TOUR and LPGA Tour testing the abilities of the world’s best players to make thoughtful, strategic decisions on the most challenging holes (“Aon Risk Reward Challenge holes”) throughout the year.

And this week the Challenge touches down at the WM Phoenix Open and the 17th hole at TPC Scottsdale.

Fan Favorites Daly, O'Meara, Pavin, and Cook Commit to the Inaugural Galleri Classic at Mission Hills Country Club

The Galleri Classic continues to build on its prolific professional field as it announced a foursome with California ties – two-time major champions John Daly and Mark O’Meara, 1995 U.S. Open champion Corey Pavin and 10-time PGA TOUR Champions winner John Cook – are all committed to play in the inaugural tournament held March 22-26 on the iconic Dinah Shore Tournament Course at Mission Hills Country Club.

The Galleri Classic, named after title sponsor GRAIL’s multi-cancer early detection test, brings PGA TOUR Champions golf back to the Coachella Valley for the first time since 1993, The Galleri Classic will feature 78 PGA TOUR Champions pros – including World Golf Hall of Fame members — playing 54 holes (three rounds from Friday, March 24 through Sunday, March 26) for a $2.2 million purse.

Dundonald Links Garners Two Accolades at Scottish Golf Tourism Awards

Dundonald Links earned distinction in two categories at the Scottish Golf Tourism Awards last week, the new luxury resort collecting first-place prizes for Best Clubhouse and Best Sustainability Project.

The popular golf course was transformed into a full, opulent resort that had its first full season in 2022, spearheaded by an extensive overhaul of its clubhouse. The spacious facility has received much acclaim for its Highlands-inspired aesthetic and exceptional Canny Crow restaurant. A quintessentially Scottish whisky room offers tasting sessions, while the resort’s state-of-the-art gym boasts a wide range of equipment. Guests report that the refined, sumptuous clubhouse is the perfect place to relax in post round, with panoramic views over the 18th green and beyond.

Tour Edge Announces Four Iron Sets as Part of the New Exotics 723 Series

Tour Edge, the pound for pound industry leader in performance and innovation, announces four new iron sets as part of the all-new Exotics 723 Series.

Today, Tour Edge announced the all-new Exotics 723 Series irons, including the more compact C723 Iron and the feel enhanced E723 Iron.

Tour Edge Announces New Exotics 723 Metals for Every Possible Swing Type

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Exotics 723 Series of metals.

Following the path of the previous Exotics, the tour-winning 722 Series, the Exotics 723 launch features two separate drivers, fairway and hybrid designs designated as Extreme (E) and Competition (C) spec.

New PXG Xtreme Golf Balls Designed to be The One Ball that Does it All for Players of All Levels

PXG, the golf equipment and apparel company founded by American entrepreneur and philanthropist Bob Parsons, has expanded its on-course offerings to include game-changing golf balls.  Fueled by a desire to solve a problem for consumers, the dreaded choice between distance and control, PXG developed PXG Xtreme Golf Balls to be the one ball that does it all for players of all levels.

Since its inception, PXG has disrupted the golf industry with its innovative approach to research and development, renouncing traditional product release cycles and placing a premium on performance.  PXG has applied the same proven processes to creating golf ball technology, and after nearly a decade of research and development, the company has released PXG Xtreme Golf Balls ahead of the 2023 golf season.

PXG Wedge and Putter Fitting Review (Detroit, Michigan) - PGAPappas 12 Days of Christmas Letters from Santa Guest Review

You've seen the PXG commercials.  You can't look away really.  Whether it's about PXG clubs or PXG fittings the hype is immense.  And the craziest thing?  If you've played PXG clubs or went through a PXG fitting you know the reality actually exceeds even the hype.

You can add Darren (@steelstate18 on twitter) to the growing list of PXG Troops.  Darren won my PGAPappas 12 Days of Christmas (Letters from Santa) PXG Sugar Daddy II wedges and Battle Ready putter fitting and was blown away by the entire experience.

Marriott Golf Global Getaways Offering Great Deals in Alabama and Arizona

Marriott Golf Global Getaways has a couple of great deals going on right now in Alabama and Arizona.

And if you've always wanted to play the courses at the Grand Hotel Golf Resort & Spa in Point Clear, Alabama, or the Westin Kierland Golf Club in Scottsdale, Arizona there hasn't ever been a better time than now.

Club Champion Opens New Fitting Studio in Glasgow Scotland

The motherland of golf is joining the Club Champion family in 2023. The globe’s top club fitter and builder announced the opening of a new fitting studio located at Unit 2, 14 Buccleuch Av, Hillington, Glasgow, Scotland. The store is open and accepting fitting appointments.

This is the first location in Scotland for Club Champion, who also has partnered affiliations in Canada, England, and Australia. Club Champion acquired the UK-based club fitter Golf Principles in early 2022.

PUMA Golf Shows Off New IGNITE ELEVATE and Alphacat NITRO Shoes at 2023 PGA Show

PUMA Golf showed off two new golf shoes at the 2023 PGA Show, the IGNITE ELEVATE and Alphacat NITRO.

The main story with both the IGNITE ELEVATE and Alphacat NITRO is improved comfort and traction.

LA Golf Introduces New Bel Air and Malibu Putter Models and Customization Options at 2023 PGA Show

LA Golf introduced two new putter models and customization options at the 2023 PGA Show as demand for their unique (and high-priced) carbon composite putters continues trending upward.

Bel Air is the new blade model and Malibu the new mallet, and LA Golf told me they've increased MOI with both models to even higher levels than before.

Club Champion Iron Fitting Review (Columbus, Ohio) - PGAPappas 12 Days of Christmas Guest Review

The first guest review of the year is a good one.  A really, really good one actually.  Rich (@golfafter60 on twitter) won the Club Champion iron fitting in my PGAPappas 12 Days of Christmas Golf Giveaway and had an amazing day at his fitting.

I've been fit multiple times for clubs at Club Champion, including most recently for irons.  And every single time it's been educational, eye-opening, and ultimately one of the best fitting experiences I could have possibly have.  Rich was fit at Club Champion - Columbus, and in his own words, "the whole experience couldn’t have been better, and I’m extremely happy with the clubs I ended up with."

Galvin Green 2023 Part 1 Collection Reflects Joy of Top Performance

The 2023 Part One collection launching this month from leading high-performance apparel brand Galvin Green ensures golfers can focus on playing each round of golf in confidence and style knowing the garments will stand the test in all weather conditions to help achieve the joy of top performance.

Offering the most extensive choice of long-lasting sustainable apparel on the market, the latest range for men, women and juniors comprises almost 90 pieces in a selection of vibrant color combinations and size options. Innovative fabric technologies crafted into performance-driven designs give golfers the edge to get the most out of their game and enjoy it to the fullest. From exposure to cold and rain, to wind and sun, Galvin Green designers have ensured the eye-catching styles can be worn all-year round.

PUMA Golf Introduces New IGNITE ELEVATE Shoes

PUMA GOLF announced their all-new update to their IGNITE footwear franchise, the IGNITE ELEVATE. The shoes are designed to raise the level of function, comfort, and style for players looking for the ultimate in spikeless performance. Combining four distinct design elements, the IGNITE ELEVATE line aims to provide outstanding comfort in a variety of conditions with progressive PUMA styling that will boost any player’s confidence.

To ensure the new IGNITE ELEVATE shoes are as comfortable and functional as possible, the PUMA design team utilized IGNITE Foam in the midsole. Proprietary to PUMA, IGNITE FOAM not only provides exceptional cushioning throughout a round, both while swinging and walking, it also provides energy return for reduced foot fatigue. IGNITE Foam significantly contributes to the new IGNITE ELEVATE shoe’s level of step-in comfort, eliminating the need for a break in period before being ready for a trip to the course or practice range.

Original Penguin Signs Nico Echavarria as Brand Ambassador

Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR® Player Nico Echavarria as a brand ambassador. Echavarria is making his PGA Tour debut this season wearing Original Penguin’s Spring 2023 collection.

“We are thrilled to welcome Nico as our next Original Penguin brand ambassador,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Nico is a very talented player whose style, personality and international background makes him a perfect fit for our Original Penguin team.”

Brooks Koepka Set to Join Stellar Field at the International Series Oman

Four-time major champion Brooks Koepka will join an elite field at Al Mouj Golf, Muscat on 9-12 February at the International Series Oman.

The 32-year-old American will be making his debut in the Asian Tour’s enhanced tournament series, which features 10 events in 2023 with a minimum prize fund of US $2M.

Dubai Desert Champion Uses Fujikura Ventus for Win

Fujikura, the leader in performance golf shafts, was honored to be winning driver and wood shaft on the DP World Tour this week. The three-time Dubai Desert Classic champion used all VENTUS in his woods and driver shaft on his way to his first win in 2023. The eventual winner and current World Number One used the VENTUS 6X Black in his driver and the VENTUS 9X Black in his 5-wood on his way to victory.

Over on the PGA Tour at the Farmers Insurance Open, Fujikura was once again the #1 driver and wood shaft for the week. Over 32% of the field used a Fujikura driver shaft, with another 29% of the field using a Fujikura wood shaft. The winner at Torrey Pines was also included in this, using the VENTUS TR Blue 8X in his 3-wood on his way to victory in California.

Santa María Golf Club of Panamá to host 2024 Latin America Amateur Championship

The Masters Tournament, The R&A and the USGA have announced that the ninth edition of the Latin America Amateur Championship (LAAC) will be contested at Santa María Golf Club in Panamá City, Panamá, January 18-21, 2024. The LAAC will return to Panamá for the second time in the event’s history and make its debut at Santa María Golf Club.

“It is an honor to host the top men’s Latin American amateurs at our beautiful venue for the 2024 Latin America Amateur Championship,” said José Ignacio Olea, General Manager of Santa María Golf Club. “Santa María Golf Club will provide a quality backdrop to showcase some of the best players in our region.”

Wilson Adds Two More Players to Professional Golf Advisory Staff

Wilson Sporting Goods Co. today announced that professional golfers Willie Mack III and Alex Knappe have joined its professional Golf Advisory Staff. Mack joins Wilson’s PGA TOUR roster that includes John Augenstein, Kevin Chappell, Quade Cummins, Padraig Harrington, Kevin Kisner, Trey Mullinax, Brendan Steele, Kevin Streelman, Martin Trainer and Kevin Tway; and LPGA Tour player Sophia Schubert.

“Wilson’s momentum and player adoption on worldwide tours highlights the quality, consistency and, most of all, the performance of our premium golf equipment,” said Tim Clarke, President, Wilson Golf. “Having up-and-coming players like Willie and Alex choose to play our products mirrors what’s happening on golf courses around the world: better players are trusting Wilson Golf equipment.”

Duca del Cosma Wows Retailers and Attendees at the 2023 PGA Show

Duca del Cosma, the luxury Italian fashion brand that sells its distinctive handcrafted golf shoes in 46 countries worldwide, wowed American retailers attending the PGA Show last week to secure a record number of forward orders for its latest collection that offers something completely different from any other brand on the market.

Exhibiting in Orlando for the sixth successive year to an audience of nearly 7,000 PGA professionals and more than 800 media, Duca del Cosma unveiled its most advanced range in a host of vibrant colorways, including its feature-packed PRO SPIKE collection offering Tour-level performance and stability to both men and women golfers.

Reynolds Lake Oconee Honored on Golfweek Best List of 2023

Reynolds Lake Oconee has been recognized on two of Golfweek’s Best lists for 2023: Top 200 residential golf courses in the U.S. and the Top 200 resort courses in the U.S.

Reynolds Lake Oconee boasts some of the most diverse golf experiences in the southeast with courses designed by legendary architects: Great Waters by Jack Nicklaus, The National by Tom Fazio, The Oconee by Rees Jones, The Landing and The Preserve by Bob Cupp, as well as the members-only Creek Club by Jim Engh.

Sacks Parente Releases New Fang Shape Drac Putter

Sacks Parente Golf (SPG), is delivering a shiver in the golf industry by introducing the newest addition to its innovative putter portfolio – the DRAC, a fang-shaped mallet putter built for golfers who want to make more putts. SPG is the creator of exceptional putting instruments and a growing portfolio of golf shafts, grips and other golf related products.

Short for Dracula, the Series 02 DRAC boasts a striking silhouette that delivers stability on every stroke; a straighter roll, even on off-center hits; a square putter face at impact; and the distinctive feel that all SPG putters provide – all resulting in more putts made.

USGA Annual Awards Celebrate Volunteerism, Turfgrass Research and Literature

Recognizing individuals who demonstrate exceptional efforts in volunteerism, innovation and golf literature, the USGA has announced the 2023 recipients of its Annual Awards, including the Joe Dey Award, the Herbert Warren Wind Award and the Green Section Award.

Robin Farran is the recipient of this year’s Joe Dey Award in recognition of nearly 30 years of meritorious service to the game as a volunteer. “Bless•ed One,” by James Roth, has been selected as the winner of the USGA’s Herbert Warren Wind Award. Roch Gaussoin is the Green Section Award honoree for introducing new technologies and processes that advance putting green construction and management.

Padraig Harrington Set to Tee it Up at the 2023 Ras Al Khaimah Championship

Major winner and 2020 European Ryder Cup Captain Padraig Harrington is set to tee it up at the upcoming Ras Al Khaimah Championship at Al Hamra Golf Club from February 2-5, 2023.

The 15-time DP World Tour winner joins an already-impressive field which includes defending champion Nicolai Højgaard, his twin brother Rasmus and New Zealand's Ryan Fox, who finished second in the Race to Dubai Rankings in Partnership with Rolex last season.

The International Series Kicks Off the 2023 Asian Tour Season with a Blockbuster Field in Oman

The International Series returns in 2023, making its Middle Eastern debut at Al Mouj Golf, Oman, from 9-12 February with the Asian Tour’s enhanced tournament series’ strongest field to date.

The 132-player field including golfers from 23 countries across 6 continents is headlined by major winners Sergio Garcia, Graeme McDowell, Louis Oosthuizen, and Charl Schwartzel.

Bridgestone Golf Introduces New e9 Long Drive Golf Ball

Bridgestone Golf, the #1 Ball-Fitter in Golf, has announced the new e9 Long Drive, a new golf ball designed in conjunction with World Long Drive professionals.  The new e9, the Official Ball of World Long Drive, will be used in all WLD competitions and is the longest ball in the Bridgestone Golf portfolio.

The new ball, which is aimed at players looking for maximum carry and the ultimate in overall distance, features a two-piece construction with injection molded seamless Surlyn cover and Bridgestone’s Tour-proven 330 dimple pattern. An extreme gradational core (softer in the center, firmer toward the exterior) promotes extreme ball speed and lower long game spin. The uniquely-designed e9 Long Drive also offers higher launch, more carry, and more overall efficiency.

Cleveland Golf Announces New Frontline Elite Putters with One of a Kind Tungsten Face

The all-new Frontline Elite Putter line from CLEVELAND GOLF features eight carefully crafted models with improved forward weighting and face technology, all designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are slated to launch Feb. 22.

Frontline Elite Putters were carefully designed to reduce adverse effects of off-center strikes and help players sink more putts, regardless of stroke type.

Arccos Golf Announces New Features and Platform Extensions for 2023

Arccos – the pioneer of big data and Artificial Intelligence for golf – has announced a series of product innovations and platform extensions as it continues to leverage the power of its unrivalled and largest on-course dataset that now includes 700 billion data points and more than 625 million shots taken by Arccos users during over 13.5 million rounds.

Geared to help golfers and golf businesses harness the power of data to perform their best, Arccos releases for Q1 2023 will include the following.

Adidas x Burning Cart Society Collection Reminds Golfers of the Importance of Nature in the Sport

Since golf is primarily played outdoors, the natural setting is as much a part of the round as the golf shots that move players along. With nature in mind, adidas is focused on continuing a material revolution that puts athletes – and the planet – first. Today, adidas’ journey to a world beyond plastic continues by introducing a special collection of adicross products with Burning Cart Society that are Made with Nature.

The adidas x Burning Cart Society collection is one of the ways adidas is teaming up with eco-partners – like Burning Cart Society – to start closing the loop. Built within the adicross range, this product is made in part with natural and renewable materials as part of adidas’ journey to design out finite resources and help end plastic waste.

The New e6 Bridgestone Golf Ball Provides Enhanced Feel and Longer Distance

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running and historically biggest selling model in the company’s lineup, is now redesigned to provide a softer, more pleasing feel at impact with maximum distance for value-minded players.

After 15 years of success, the e6 is still going strong, with a new design aimed at players that want an exceptionally soft feel and pleasing sound at impact without giving up any distance off the tee. In the case of the new e6, those that don’t have Tour-level swing speed will greatly benefit from the soft, extremely large gradient core and Bridgestone’s advanced dimple technology and aerodynamics. As always, a seamless Surlyn cover helps provide a combination of speed, distance, and exceptional durability.

Streamsong Set to Begin Construction on The Chain Fourth Course

Streamsong Golf Resort revealed the highly anticipated construction schedule for “The Chain,” nearly one year to the day since the concept of the new golf offering was first announced. Construction on the course will begin in early March with hopes of a fall 2023 grand opening. “The Bucket,” a two acre putting course that is part of the new concept also steps from the Lodge entrance, will follow The Chain timeline.

Since Streamsong announced the name, logo and initial routing last spring, the Coore and Crenshaw design team have returned to the roughly 100 acre site on several occasions and are taking advantage of every opportunity to showcase the unexpected elevation changes and live oak groves, water features, and sandscapes throughout to create a compelling layout. The legendary duo who also designed Streamsong Red, which opened in 2012 with “Best New U.S. Course” honors and is perennially ranked among the top 30 courses in the U.S. by Golf Digest, Golf Magazine and Golfweek, have made several changes and additions to the original routing.  Most notably, the 3,000 yard walking layout now includes 19 holes ranging from 90 to over 275 yards, with a six- and 13- hole loop.

Lamkin Grips Announce 2023 New Product Line

Lamkin Grips announced today its new additions to the product lineup for 2023. The Sonar+ Black, UTX Green and UTX Blue, and Crossline 360 models have been added to build upon the equity built in the brand’s core products.

Lamkin CEO Bob Lamkin shared that he is “very enthusiastic about the new products we’ve added to this year’s product lineup. We’ve doubled down on what golfers really like about our products and have extended both the Sonar, UTX, and Crossline 360 product families to provide our customers even more feel, performance, and confidence each time they step onto the golf course.”

Golf Datatech and Yano Research Institure Unveil 2023 World Golf Report on Study of Golf Equipment and Apparel Sales

Golf Datatech, LLC, and Yano Research Institute Ltd., the golf industry’s two leading independent research and data firms, have introduced the “World Golf Report 2023,” the industry’s only global golf retail study. The 2023 edition of the report, the 5th edition since 2015, provides an in-depth global retail market summary based upon geography, size and economic significance of the now $20 billion worldwide golf equipment and apparel market, which encompass the $11.1 billion equipment and the $8.9 billion apparel sectors, respectively.

Among the key highlights of the study, worldwide golf equipment and apparel sales exploded to all-time highs in 2021 following the pandemic, surging more than $5 billon.

Three Troon International Venues Host Three Different Tour Events in Three Different Countries All in Same Week

Troon’s international properties are braced for the staging of multiple top tier events over the coming days. Within the next week, three Tour events will take place at three Troon International locales; with MENA Tour back-to-back events at the Madinaty Golf Club, Royal Greens Golf & Country Club will host the Asian Tour’s Saudi International tournament, as well as Al Hamra Golf Club which prepares for the second instalment of the Ras al Khaimah Championship on the DP World Tour.

As the leader in golf course management, development and marketing, Troon continues to support host facilities across agronomy, operations and marketing to ensure they have the tools in place to effectively showcase their golf courses when welcoming some of the world’s best golfers.

Omni La Costa Resort & Spa Begins Renovation of Famed Champions Course

Omni La Costa Resort & Spa has broken ground on the renovation of its famed Champions Course, one of its two 18-hole courses, as it prepares to host three consecutive NCAA Division I Women’s and Men’s Golf Championships beginning in May 2024.

The renovation and ensuing NCAA Championships mark the beginning of a new chapter at one of the country’s most-iconic golf resorts. The golf course work will be led by Hanse Golf Course Design, founded by acclaimed architect Gil Hanse, who recently designed Fields Ranch East at the soon-to-open Omni PGA Frisco Resort in Frisco, Texas.

Aon Risk Reward Challenge at AT&T Pebble Beach Pro Am

At one of the signature closing holes in all of golf, winners of the AT&T Pebble Beach Pro-Am have used informed insights to take a better approach on the path to victory. In final rounds, winners have taken a risk-averse strategy.

Just two of the last 19 winners here have gone for the 18th green in two in the final round. The numbers say taking the ocean left out of play is the better decision: over the last 5 years, players are more likely to make bogey or worse with a tee shot to the left side.

70th PGA Show Closes and Signals Big Year Ahead for Golf

Nearly 30,000 PGA Professionals, golf leaders, industry executives and retailers from more than 86 countries came together to meet with more than 800 golf companies at the 70th PGA Show in Orlando, Florida, Jan. 24-27, 2023. Following two years of business disruptions by the global pandemic, the PGA Show was a clear sign of a bullish year ahead for the continued growth of the sport and the $84 billion golf industry.

The PGA Show, organized by PGA Golf Exhibitions and the PGA of America, began in the trunks of cars at a winter golf tournament in 1954 and has grown into golf’s longest running and largest global business gathering. Among the tens of thousands of attendees were nearly 7,000 PGA, LPGA and international PGA Professionals and more than 800 media reporting from the annual event.

Titleist Introduces Ultra Lightweight TSR1 Drivers, Fairway Woods, and Hybrids

Titleist introduces the final additions to its breakthrough TSR metalwood family with the launch of the new TSR1 driver, fairway and hybrid. Engineered for the moderate swing speed player – those with driver swing speeds less than 90 mph – TSR1 promotes optimal launch conditions through an ultra-lightweight design, enhanced aerodynamics and strategically placed Center of Gravity (CG). The line is designed to bring these players effortless speed, distance and high launch without sacrificing forgiveness, looks or feel.

TSR1 metals will be available for fittings and presale on Feb. 2 and in golf shops worldwide on Feb. 23.

Titleist Introduces New Scotty Cameron Super Select Putters

For the latest evolution of the world’s finest milled putters, Scotty Cameron builds upon the tour-proven success of 2020's Special Select line and introduces 10 new Super Select models in 2023, which will be launched in two worldwide releases.

Scotty has pushed his blade and mid-mallet designs even further with better performance, new milling techniques, refined shapes, improved multi-material construction and cutting-edge weight distribution to deliver a Select line superior to any before it. The result – Super Select.

Titleist Introduces Limited T100, T100S, and T200 Irons in Tour Inspired Black Finish

The precision, feel and playability of Titleist T100, T100•S and T200 irons are now available in an all-black Titanium Carbide Vapor finish, bringing a new look to the most played irons on the PGA TOUR.

Available for pre-sale beginning Feb. 23 and in golf shops worldwide on March 3, the new T-Series Black irons utilize an improved heat-treated binding process to deliver a stylish, tour-inspired look that players love with an even more durable, long-lasting finish.

A Record-Breaking 2022 for Club Champion

Club Champion experienced a memorable 2022.  There were many new store openings, record setting fittings, and all time highs in available club combinations to name just a few of the milestones.

And Club Champion is entering 2023 inspired to continue helping golfers all around the world play their best golf.