As a brand, adidas works collaboratively with – and supports – fellow changemakers on the journey to enabling access, equity and safety for sport’s most marginalized communities.
That includes golf, and today adidas is introducing the Our [Fair]way Floral Collection to reemphasize the brand’s commitment to female golfers while also supporting those who are leading and inspiring a united community of women in the sport.
For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 99.3 percent of the 2023 Players Championship field used a Bushnell laser rangefinder to obtain accurate yardages during competition.
In a survey of 144 players taken during the Players Championship, 143 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of the most competitive events in golf.
At just under 350 yards on the scorecard, the 17th at TPC San Antonio is a short par 4 that can be set up – and played – many different ways. When the forward tee is utilized, players are incentivized to go for the green, with 68 percent of the field making that decision.
From the back tee, a layup to the correct area can be beneficial. When positioned 60 to 100 yards from the pin with the second shot, players make birdie more than 34 percent of the time.
Edison Golf, a company dedicated to revolutionizing wedge performance, introduces the new EDISON 2.0 wedges for 2023, the 2nd generation of innovative wedges specifically designed for forgiveness, distance control and versatile turf interaction, without sacrificing shot making precision. EDISON 2.0 wedges are now available for pre-order, with order fulfillment to begin by mid-April.
The new EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed only for the extraordinary skills of elite tour players.
Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at both events on the PGA Tour last week. Fujikura shafts featured in the bags of the majority of the field at both events, including all of the PGA Tour and DP World Tour winners who each had VENTUS in the bag on their way to victory.
At the WGC Dell Technologies Match Play in Austin, Texas, Fujikura shafts dominated the field, taking the #1 spot in both the driver and wood shaft counts. An impressive 39.1% of the field used a Fujikura driver shaft during the week, with another 31.8% using a Fujikura wood shaft. This included the eventual match play champion who used VENTUS driver and wood shafts on his way to victory. The 5-time PGA Tour winner used the VENTUS Blue 7-TX in his driver, the VENTUS Black 8-X in his 3-wood and the VENTUS Blue 8-X in his hybrid.
It hadn’t happened before and it hasn’t happened since for any putter brand, but 35 years ago in 1988, PING putters were used to win all four major championships.
To celebrate the remarkable achievement, the company is introducing the “PING Slam” collection as part of its PLD Limited program. Precision-milled versions of the four winning models (Pal, Pal 2, Zing2 and Anser), respectively, will be dropped each Tuesday of this year’s four major championship weeks, giving collectors a rare opportunity to own a part of PING’s storied putter history.
New PXG GEN6 Golf Clubs have launched simultaneously in real life and virtual reality. Through an innovative partnership, PXG’s new flagship line of blazing fast, beyond forgiving, and beautifully made golf clubs are now available in GOLF+, the ultimate virtual reality (VR) golf experience and the exclusive VR Golf game of the PGA TOUR developed by Golf Scope Inc.
“We are thrilled that GOLF+ will be the first VR platform to feature the highly-anticipated PXG GEN6 golf clubs on the same day as their real-world release. Whether you’re a seasoned player or just starting out, our virtual environment provides an immersive and accessible way to experience the latest groundbreaking release from the PXG team,” said GOLF+ president James Wright.
The Arccos database is the world’s largest dataset of golf shot information and the only scalable provider of on course data across players of all skill levels.
By leveraging the data of over 650 million shots and over 20 million driver shots from par 4’s and 5’s, Arccos is reporting how amateur golfers of various ages and skill levels are driving the ball off the tee. Below is what you can expect to see.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the signing of former college star Logan McAllister to its Tour staff. McAllister is great addition to a growing list of talented players sponsored by Bridgestone.
McAllister played four years at the University of Oklahoma where he was teammates with another Sooner star and recent Bridgestone signing, Chris Gotterup. Together the pair dominated with McAllister collecting ten top ten finishes and four wins, the second most wins in program history. The Oklahoma native was a two time All American, a member of the Big 12 First Team, and a Haskins Award finalist.
PUMA GOLF and Palm Tree Crew have done it again by boldly combining the creative ideas of one of the most stylish golfers with one of the most iconic DJ’s. Yes, Rickie Fowler and KYGO have combined forces once again to produce the latest PUMA Golf x Palm Tree Crew Collection.
Aimed at players looking for comfort and style that works on and off the golf course, the new PUMA Golf x PTC lineup will make you feel like you’re in the tropics. The line isn’t just clothing, it’s a lifestyle. Offering a selection of polos, hoodies, shorts, caps, shoes, and more, there’s something for everyone who wants to combine the confidence of Rickie Fowler and the fresh vibe of KYGO.
The Club at Castiglion del Bosco, Tuscany, Italy, has welcomed the announcement that the late Tom Weiskopf will be inducted into the World Golf Hall of Fame in 2024.
Weiskopf, who passed away in August last year at age 79, designed the private club’s 18-hole course within the historic 800-year-old Tuscan estate overlooking the Val d’Orcia, a UNESCO protected landscape.
PXG goes from strength to strength with the introduction of new PXG 0311 GEN6 Golf Clubs. Blazing fast, beyond forgiving, and absolutely stunning, PXG 0311 GEN6 Drivers, Fairways, Hybrids, and Irons are loaded with advanced technologies, are made from top-quality materials, and include the most impactful precision weighting system in the golf industry.
As a golf research and development company, PXG's mission is to identify and deliver game-changing new technologies that offer meaningful performance benefits for golfers of every ability. With PXG's latest release, the company honed in on mishit performance. From head design to face material, shape, and thickness to adjustable weighting and robotic polishing, PXG GEN6 Golf Clubs present a refined design engineered to be built to spec.
Ahead of this year’s opening Major Championship next month, leading high-performance apparel brand Galvin Green is introducing a limited-edition First Major of The Year capsule collection featuring a new waterproof jacket and two floral print shirts that embody the iconic sights associated with the eagerly anticipated event.
Inspired by the key stretch of holes and the colorful botanical beauty synonymous with one of golf’s most traditional championships, the capsule collection consists of the contemporary AMEN GORE-TEX jacket in a fashionable look and two striking MOORE shirts in bright colorways.
XXIO®, a global leader in premium lightweight golf equipment, is excited to announce the all-new XXIO Prime. The XXIO Prime is slated to officially launch in North America April 14, 2023.
The XXIO Prime features elevated power, control, and speed performance, all in an advanced set of lightweight clubs made for the moderate swing speed golfers.
On the heels of the USGA /R&A’s announced proposal for a “Modified Local Rule” for elite competition that reduces the overall distance a golf ball would travel at extremely high speeds, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer, and trade trends, has unveiled a survey that provides immediate analysis of where Serious Golfers stand on the issue.
I recently conducted a survey on twitter with over 1,900 participants and votes that tapped into the pulse of this issue from golfers and golf fans alike and I'll show the results of my poll at the beginning here so you can compare to the Golf Datatech survey.
ECCO Golf knows a good thing when it sees it. That's why in 2023 they've decided to bring back three of their most popular golf shoe models and simply make them better.
The 2023 Collection will also include one new model - the Classic Hybrid, which offers a timeless look with a modern twist.
It's flashback time to the Play With Pete Invitational at Pasatiempo for this guest review. And if you're a golf nerd you're going to absolutely love this!
All the players in the Play With Pete Invitational at Pasatiempo were fit on the range for a new Callaway Rogue ST MAX driver and Callaway Chrome golf balls before their rounds began. And the fitting for Kyle was as perfect as a fitting could possibly be. Kyle calls his new Rogue ST Max LS "the most stable and best performing driver I've ever had."
Callaway Jaws Raw brings raw scoring performance to your wedge game. Legendary club designer Roger Cleveland has created a new line that combines artistry and craftsmanship with cutting edge innovation.
Now available with grooves across the entire face to bring even more confidence and versatility to your short game. Available in lob wedges with Z, S, & W grinds, Jaws Raw with full face grooves offer a unique option for players looking for spin across the entire hitting area.
EA Sports is diving deep into what players can expect from its most in-depth Career Mode for PGA Tour launching Friday, April 7. Career Mode allows fans to experience golf’s biggest events with their personally created golfer and a dynamic and adaptive progression system.
Players can evolve their customized character’s skills with in-depth detail through skill progression, attributes, fine tuning shot types and much, much more.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a partnership with the content creators at St. André Golf (@StAndreGolf).
The partnership between Bridgestone Golf and St André Golf will focus on producing unique and entertaining video content, including cameos from Bridgestone Golf professional staff players including Tiger Woods, Jason Day, Fred Couples, Lexi Thompson, and Matt Kuchar.
Augusta National Golf Club announced today that it will host Road to the Masters Invitational on Sunday, April 2, the eve of the first official practice round of the 87th Masters Tournament and following the conclusion of the Drive, Chip and Putt National Finals. Celebrity participants will assemble to compete in the soon-to-be-released EA SPORTS PGA TOUR: Road to the Masters video game.
Road to the Masters Invitational will stream live on Sunday, April 2 from 6:00 p.m. to approximately 8:00 p.m. EDT across the following platforms and channels: Masters.com; @TheMasters on Twitter, YouTube and Facebook; @EA on Twitch; @EASPORTSPGATOUR on Twitter, Instagram and YouTube; @EASPORTS on Facebook; ESPN+; and the ESPN app. An edited version of the show will be broadcast on Wednesday, April 5 at 7:00 p.m. EDT on ESPN2.
Shot Scope (www.shotscope.com), the industry-leader in advanced GPS and shot tracking technology, today introduced the multi-function X5 GPS Golf Watch, the next generation in the Company’s award-winning performance tracking and distance measuring smart watch technology.
Designed to be worn both on and off the course, the stylish X5 offers AI-powered performance tracking of over 100 statistics with a built-in step counter and accurate, real-time front, middle and back distances to all greens, hazards and doglegs on over 36,000 preloaded golf courses worldwide.
The Premiere Series family of shoes, inspired by golf shoes of the past and supercharged for today’s game, is far and away the choice of more Tour players than any other shoe. Worn by the likes of Justin Thomas, Max Homa, Will Zalatoris, Cam Young, Jessica Korda and many, many more, the Premiere Series combines premium construction, performance innovation and unmatched comfort and support with a distinctly modern interpretation on a classic design.
FootJoy, the #1 Shoe in Golf, is introducing two new members to the Premiere Series collection with the launch of the stylish new Premiere Series Wilcox for men and Premiere Series Issette for women. Both offer amazing traction, great stability, lightweight construction and a refined, modern twist on a classic silhouette.
Club Champion, the globe’s top club fitter and builder, announced the opening of a new fitting studio located at Platinum House, Sussex Manor Business Park, Gatwick Road, West Sussex, Crawley. The store is open and accepting fitting appointments.
This is the second new Club Champion location in the UK, alongside the additional English locations previously recognized as Golf Principles. The brand also has partnered affiliations in Canada, Scotland, and Australia.
SQAIRZ, the fastest growing golf shoe company, has announced the release of their newest performance golf shoes: SPEED BOLD, available for purchase now at sqairz.com.
Make a statement—on the course and on your scorecard—by combining six BOLD new colors with the superior performance of SQAIRZ technology.
True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with the newly-renovated Talking Stick Golf Club, consistently ranked as one of the best places to play in Scottsdale, Arizona.
True Spec Scottsdale East will open on March 23rd and is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent clubs and resorts across the country.
Indoor golf is one of the hottest trends in entertainment and sports, with the golf simulator market valued at $1.3 billion in 2021 and projected to reach $3.3 billion by 2030, according to Straits Research.
One business enjoying that trend is The Golf Room in Dublin, Ohio. The Golf Room is the premier destination for golf swing analysis, Trackman practice, golf fitness, golf sports psychology, and custom club fitting. It is home to everything a player needs to reach their potential.
Keswick Hall – the acclaimed 600-acre luxury resort set in Virginia’s scenic Wine Country – announces its celebrated Pete Dye-designed Full Cry golf course will serve as a 2023 U.S. Open qualifying venue on May 16.
Local qualifying for the 123rd U.S. Open Championship is conducted over 18 holes at 109 sites in 44 U.S. states and Canada. The championship will be contested at The Los Angeles Country Club on June 15 – 18. In 2022, Full Cry hosted the Virginia State Golf Association’s prestigious Mid-Amateur Championship.
The United States Golf Association (USGA) today announced two modifications to the World Amateur Golf Ranking®/WAGR® exemption criteria for amateur championships, effective immediately.
The changes are an effort to better help players plan their schedules and notify exempt players of their place in the field in a more timely manner.
When today’s athletes hit their breaking point, it's their team that pushes them to keep going. That's what Protect This House is all about. With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
These game-changing athletes will represent a bold team mentality and show the world what it means to fight for your team.
COBRA Golf today unveiled the limited-edition KING Forged TEC Black Irons, which will be available in both Forged TEC and Forged TECx models. Like the recently launched Forged TEC chrome irons, the Forged TEC Black fall into the “player’s distance,” category and are designed for better players from low to mid handicaps.
The irons feature three significant improvements over the previous generation Forged TEC irons including a new AI PWRSHELL HOT FACE design, a sleeker topline with reduced offset, and a lighter and softer foam material for improved sound and feel. The irons also feature a hollow body design with tungsten weighting and PWRSHELL technology that together provide enhanced distance with improved stability in a more compact shape.
Miura Golf, manufacturer of the world’s finest forged golf clubs, today unveiled their uniquely innovative and visually stunning new CB-302 iron.
The inspiration for one of Miura’s most technologically advanced irons came from Shinei Miura, who asked himself, “Why shouldn’t all golfers enjoy the benefit of a penetrating ball flight?” The result of this never-ending quest for perfection is the CB-302, a cavity shaped iron that challenged the limits of Miura’s forging process, featuring optimized weight distribution unique to each irons’ loft. This newest creation boasts the largest sole width of any forged iron ever produced at the Miura factory, rewarding golfers of all levels with optimized forgiveness.
Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft on the PGA Tour in Florida, including the PGA Tour winner who claimed his Players Championship victory with all VENTUS driver and wood shafts in the bag.
At the Players Championship in Florida, Fujikura once again dominated the standings with the #1 spot in the driver, wood and hybrid shaft counts during the event. A total of 36.8% of the field used a Fujikura driver shaft at TPC Sawgrass, with another 31.8% using a wood shaft and further 19.6% using a Fujikura hybrid shaft.
World number one and two-time major winner Lydia Ko is excited for her first taste of the Aramco Team Series this week, with the opening tournament of the series set to take place at Laguna National Golf Resort Club in Singapore.
Having started the season in scintillating form, including winning the history-making Aramco Saudi Ladies International at Royal Greens Golf & Country Club in February, the 25-year-old’s quartet will be made up of German star Aline Krauter, Swede Lisa Pettersson and amateur Andres Acosta Luque.
Here's the transcript and video from today's USGA and R&A Media Conference on the future of the golf ball.
The transcript follows below and the video is at the end in a link.
Expect a lot of discussion and debate over the next few weeks about today's USGA and R&A Media Conference proposals concerning the future of the golf ball.
Here's Bridgestone Golf's response below. Short and sweet.
It didn't take long for Titleist to respond to today's USGA and R&A Media Conference about the future of the golf ball.
Shots fired, return fire, call it whatever you want. Acushnet's strong response is below.
The USGA and The R&A have proposed a Model Local Rule (MLR) that gives competition organizers the option to require use of golf balls that are tested under modified launch conditions to address the impacts of hitting distance in golf.
The MLR is intended for use only in elite competitions and, if adopted, will have no impact on recreational golf.
Luxury golf shoe brand Duca del Cosma is launching its super stylish SS23 golf shoe collection featuring the most advanced footwear innovations and outstanding new styles offering top performance and a feel-good factor both on and off the course.
A pioneering ultra-lightweight D-Eva outsole technology is applied to four styles to ensure golfers can continue enjoying all-day comfort and game-enhancing performance in a lighter shoe without compromising on foot support and stability in the swing.
It's almost that time again friends. We're a few weeks away from The Masters and Dormie Workshop has released some limited edition (Masters inspired) leather headcovers that are going to absolutely blow you away.
Dormie has created three charmingly different collections to get you ready for the first major of 2023 and you might say they're headcovers unlike any other. I had a set of their Augusta Letterman headcovers personalized with my PGAPappas logo and wow. Seriously... WOW!
Cole Haan has released their new GrandPrø Crew golf shoes. The new shoes are designed with the casual comfort of their GrandPrø Crew Sneaker and combined with performance style that works on and off the course.
An innovative outsole that features zonal rubber traction in lieu of spikes. And the sustainable style is designed with a minimum of 25 percent naturally derived or recycled content by weight and features their patented FlowerFoam sole.
The 100-day countdown is underway as the best golfers in the world prepare to compete in the 9th edition of the KPMG Women’s PGA Championship — one of five Major championships on the LPGA Tour and the most prestigious major championship in women’s golf – which will take place at historic Baltusrol Golf Club, in Springfield, N.J., from June 21-25, 2023.
Tickets, hospitality and volunteer information is available at www.kpmgwomenspgachampionship.com. Fans have an assortment of options including daily grounds tickets, providing single day access to the championship Wednesday through Sunday starting at $25, while one day “flex” tickets are $45, and weekly 5-day grounds ticket packages are $150, plus tax and fees.
Indian Wells Golf Resort – the world-class public golf, vacation, culinary and events destination located in the picturesque Coachella Valley – hosted the 16th annual Stater Bros. Charities Jack H. Brown Heroes Challenge, raising a record-breaking $1 million toward community initiatives in Southern California and beyond.
More than 350 sponsors and special guests flocked to Indian Wells for the cause, including seven Congressional Medal of Honor recipients and 11 tour professionals. Among those in attendance were honorary tournament host chairman Dave Stockton as well as Lee Trevino, Gary McCord, Donna Caponi-Byrnes and Brittany Lang. To cap off the proceedings, the resort played host to the Heroes Challenge Golf Tournament on March 6.
COBRA Golf, a leader in golf club innovation, unveiled today the updated SNAKEBITE Wedges. The wedges will be available in three models - SNAKEBITE, SNAKEBITE One Length, and an-all new game improvement model, SNAKEBITEx. The updated SNAKEBITE groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.
The SNAKEBITE Groove Technology utilizes a re-engineered CNC Milling process to tighten groove tolerances, maximize groove volume, and create the most aggressive groove COBRA Golf has created to date.
TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, announces the release of the All Day Knit 3, a subtle-yet-major update to the timeless All Day Knit 2 marked by a new elevated, modern and athletic look and feel.
“The All Day Knit has been our most loved and purchased shoe to date and it’s now reinvigorated with an all-new look and feel,” says TRUE CEO Jason Moore. “The Knit 3 started with the basics we all love about the All Day Knit family, then we made it even more comfortable and capable than ever.”
Playing indoor golf is one of the hottest trends in the golf industry. A recent report by Straits Research valued the golf simulator market at $1.3 billion in 2021 and is projected to reach $3.3 billion by 2030, growing at a compound annual growth rate of 10.1%. Golf Simulators are not just for commercial businesses or the rich and famous. The simulator space has been dramatically expanding and becoming more affordable in the last ten years.
Indoor multi-sport and golf simulator commercial play is booming. Food and entertainment businesses like Topgolf Swing Suite, X-Golf, and 5-Iron Golf have seen remarkable growth, with Topgolf indoor suites growing from 29 stores in 2019 to 120 plus locations. The development of indoor golf is not limited to commercial businesses. Recent technology advances in launch monitors have made home golf simulators more reliable and affordable, driving growth in residential installations as well.
Pepsi Little People’s Golf Championships is happy to announce that Callaway Golf will again furnish logoed golf balls for every player in the 2023 Pepsi Little People’s Golf Championships.
“We are so proud to support this tremendous event, and to continue our longstanding relationship with such an outstanding organization,” said Jeff Newton, Callaway Golf Spokesperson. “We congratulate Little People’s on their 50th anniversary of this championship, which has helped bring joy to thousands of junior golfers around the world.”
Annika Sorenstam, one of the most iconic and successful golfers of all-time, is taking a swing at helping the community of East Palestine, Ohio, which was affected by recent events. In partnership with the Youngstown Mahoning Valley United Way and The Way Station, Sorenstam is teeing up a national drive to help the community of East Palestine during their time of need.
With her husband, Mike McGee, a native of East Palestine and son of legendary PGA TOUR champion, Jerry McGee, and Ed Muransky, owner of The Muransky Companies, the three will be catalysts for an effort called, “Annika Fore East Palestine.”
The second of 14 tournaments in the 2023 LIV Golf League season takes place this week.
Here's a quick overview of LIV Golf Tucson at The Gallery Golf Club.
GolfLogix, already the world leader in app technology for golfers, have refreshed the look and design of their already popular Green Books, making them indispensable to golfers of all skill levels. The comprehensive information contained in the configuration of GolfLogix’s new Green Books eliminates the need to buy and carry separate green reading and yardage books, making them the most thorough reference guides of their kind in the game.
The reimagined design has all of the features Green Book users have come to rely on while utilizing the most advanced technology to even further increase the effectiveness of the information provided. The designers of this latest iteration sought to remove all of the guess work typically involved on the tee box with regard to variables such as elevation changes, which way a fairway slopes, and the terrain around the green you’re approaching.
