Topgolf to Become Global Medaled Event in Special Olympics

Topgolf is beyond excited to share that beginning in 2024, Topgolf will be an officially sanctioned event with Special Olympics, the first time a brand has become a medaled event. That means Special Olympics athletes will be able to compete in Topgolf as an individual or with a team through Special Olympics Unified Sports, which joins people with and without intellectual disabilities on the same team for training and competition.

Modern golf entertainment leader Topgolf is committed to making the game of golf more diverse, inclusive and fun, and with off-course golf participation at an all-time high, the partnership with Special Olympics was an easy “yes!” for Topgolf.

Arccos and TaylorMade Extend Partnership Offer to UK Golfers

Arccos, the pioneer of big data and Artificial Intelligence for golf, today announced the extension of its partnership with TaylorMade Golf, allowing players based in the UK to access the ‘Track Better. Play Better.’ program by registering to receive free Arccos smart sensors and free 45-day trial membership to the award-winning platform.

Accessible at taylormade.arccosgolf.com, this special offer also includes the option to bundle the Arccos Link wearable at a limited-time, 50% discount, further helping TaylorMade customers harness the power of their on-course data to play smarter and shoot lower scores. A nominal shipping and handling fee may apply.

2023 Arizona Summer Troon Card Now on Sale

Troon, the Scottsdale-based golf management firm, has launched its 2023 Arizona Summer Troon Card program, providing preferred rates to cardholders at more than 22 Troon-managed and brand-affiliated facilities, which include 26-plus golf courses throughout the Grand Canyon State. The 2023 Arizona Summer Troon Card is valid May 4th through September 30th and can be purchased for $139 for a TwoSome Card or $179 for a FourSome Card at www.TroonCard.com.

For the fourth consecutive year, Troon will donate funds to St. Mary’s Food Bank for each Arizona Summer Troon Card sold. Previous St. Mary’s Food Bank donations from Summer Troon Card sales have resulted in more than 850,000 meals since 2020, helping to feed the less fortunate. St. Mary’s Food Bank, one of the largest food banks in the United States, distributed more than 102,000,000 pounds of food in 2022 throughout Arizona.

Retro Golf Club Reintroduces Nostalgic Days of Golf to Country Clubs Spanning the East Coast

Golf enthusiasts across the nation yearning for the nostalgic days of yesteryear now have the opportunity to take a step back in time as today marks the launch of Retro Golf Club, a new venture by golf industry veteran Cory Crelan, giving players of all skill levels the chances to use golf clubs made famous in Augusta, Ga., Pebble Beach, Calif., Pinehurst, N.C. and St. Andrews, Fife, Scotland.

Retro Golf Club has the ability to enhance any corporate outing, country club tournament or a golf trip amongst friends with carefully refurbished clubs from the 1970’s and 1980’s when persimmon and laminated woods, and blade irons filled the bags of the top professionals in the world.

The Sea Pines Resort Gives Golfers the Tour Pro Experience

A new champion—Matt Fitzpatrick—has been crowned in the 2023 RBC Heritage Presented by Boeing, played at the world-famous Harbour Town Golf Links. Fitzpatrick, who bested 2022 defending champion Jordan Spieth in a three-hole play-off, is a long-time visitor to Hilton Head Island and relished this victory.

“This one is the one that I’ve always wanted to win,” he said in his post-tournament media conference. “My family can tell you that, and my friends can tell you the same thing. This place is just a special place for me, and it means the world to have won it.”

Lee Smith Named Executive Director of The Players Championship

The PGA TOUR announced today that Lee Smith has been named Executive Director of THE PLAYERS Championship and replaces Jared Rice, who has taken a new role leading business development for the TOUR’s Championship Management portfolio of events.

Smith comes to THE PLAYERS Championship after spending the last five years as General Manager at Liberty National Golf Club in Jersey City, New Jersey, where he was instrumental in helping the PGA TOUR contest THE NORTHERN TRUST in 2019 and 2021. While overseeing an onsite staff of nearly 150 team members at the club, he secured the LPGA Tour’s Mizuho Americas Open, which will debut at Liberty National in June. Since 2008, Smith has been a key member of the TPC Network, serving as Head Golf Professional at TPC Sugarloaf outside Atlanta; General Manager of TPC Summerlin in Las Vegas; and Regional Director of Operations for TPC Networks, a role he held concurrently with his position at Liberty National. He has been a Class A member of the PGA of America for more than 20 years.

Charlie Mechem Launches Arnie and Jack Audiobook

Charlie Mechem is proud to announce the release of the audiobook version of his popular book, Arnie and Jack: Stories of My Long Friendship with Two Remarkable Men.

In the Arnie and Jack audiobook, you’ll enjoy a front-row seat to many of golf’s cherished moments in locales rich in history, as narrated by 92-year-old Mechem with a combination of wit, humor, and emotion. Through his stories, he’ll take you on the course at pro-golf’s famous Bay Hill, Camargo Club, Muirfield Village, Tradition, and Augusta National and off the course at the Arnold Palmer’s Restaurant, the Captains Club, even the White House and Congress.

Club Champion Arrives in Three New Markets

Club Champion, the globe’s top custom golf club fitter and builder, continued its steady climb into the new year. With three new stores opening so far in 2023, the company is continuing to bolster its identity as the industry leader.

With studios now open in Kingwood and Midland, TX; and Farragut, TN, Club Champion is primed to hit over 125 domestic and international locations by the end of the year. There are now fitting studios in 42 U.S. states and partnered locations in Canada, the United Kingdom, and Australia.

Edel Golf Under New Ownership

Premium golf equipment manufacturer Edel Golf has been acquired by former CoorsTek executive Doug Coors. Hailing from the Coors Brewing family, his background resides in engineering physics and manufacturing processes. What stands out about Coors is his passion for golf, knowledge of the biomechanics behind the golf swing, and keen sense of club fitting processes.

Coors’ relationship with Edel Golf first started when he was asked to be a manufacturing consultant where he became familiarized with the company, its products, and fitting processes. “I learned so much from my putter and wedge fittings that I was shocked how little the industry shared with the casual golfer,” said Coors. “There is so much to this game, and I wanted to learn everything I could. Acquiring Edel Golf has given me the platform to share what I learned.”

Uneekor Golf Simulator Brand Acquires Evnroll Putters

Uneekor is delighted to announce the acquisition of a controlling interest in US-based premium putter brand Evnroll.

The deal sees Creatz Inc., parent company to the South Korean golf technology company Uneekor, acquire a 70% share and controlling interest in Evnroll putters with immediate effect.

First Nicklaus Heritage Course Breaks Ground in the Bahamas

Nicklaus Design—the world’s leading golf course design company— announced today they have commenced work on an 18-hole championship layout at Jack’s Bay, the one-of-a-kind exclusive resort club and residential community that features four miles of magnificent white sand beaches on the Atlantic coastline on the island of Eleuthera in The Bahamas.

Jack’s Bay will be the first Nicklaus Heritage® course in the world, as well as include the rare Nicklaus real estate branding rights as a Nicklaus Community—a distinction afforded to only a very select collection of developments around the world and the very first in the Caribbean.

USGA Unveils $30 Million Commitment to Advance Water Resilience Efforts in Golf

The United States Golf Association (USGA) is accelerating its work toward a more sustainable game with the deployment of a multi-year, multi-million-dollar investment toward reducing golf’s use of water.

The organization’s $30 million commitment over the next 15 years will advance underutilized strategies and technologies that golf courses can use to economically reduce their use of water, a vital and increasingly regulated natural resource with near- and long-term cost and availability concerns. The work will focus on irrigation optimization, advanced conservation innovation and water sourcing and storage.

Two USGA Senior Amateur Championships Coming to The Omni Homestead Resort

The United States Golf Association (USGA) today announced that The Omni Homestead Resort’s Cascades Course, in Hot Springs, Va., will host the 2025 U.S. Senior Women’s Amateur and the 2029 U.S. Senior Amateur. They will be the ninth and 10th USGA championships hosted at the historic resort.

The 63rd U.S. Senior Women’s Amateur is scheduled for Sept. 13-18, 2025; while the 74th U.S. Senior Amateur will be played Aug. 25-30, 2029.

Mizuno Releases Special Edition Black Ion Mizuno Pro 225 Irons

Mizuno, the Japanese manufacturer renowned for crafting the finest and most versatile forged irons, has announced that its Black ION Mizuno Pro 225 irons, showcased in January at the Orlando golf show, will be available globally from April 2023.

A Black ION plating with a striking, lights-out look will match the special edition Mizuno Pro 225 irons with its hybrid cousin, the Mizuno Pro Fli-Hi. The irons will initially be available as standard sets in either 4-GW, 4-PW and 5-GW and with Dynamic Gold 105 Black Onyx S300 shafts (US only) and 4-PW with KBS S-Taper Lite black for EMEA.  Australia will offer the special edition in 4-PW with custom options.

EA SPORTS PGA TOUR Title Update 2.0 and 3-Click Swing Now Live

Since EA SPORTS PGA TOUR’s launch on April 7, the dev team has been listening adamantly to the community and incorporating their feedback into the game.

And Title Update 2.0 is now live which brings a myriad of improvements such as new fast play presentation settings, green grid changes as well as bug fixes, UI updates, PC-related issues, in-game content and much, MUCH more. Of course, the 3-click swing is now available in the game as well. This gameplay mechanic was always part of the development timeline, so the team is stoked to have players give it a shot as an alternative control method.

PXG Opens New Retail and Fitting Studio in Cincinnati

PXG, a global research and development company dedicated to creating the world's finest golf equipment and apparel, continues down its path of strategic store expansion by opening its first brick-and-mortar location in Ohio. A premier golf destination, PXG Cincinnati supports a top-quality golf club fitting experience and presents high-performance golf apparel.

"We are always on the hunt to find more ways to serve our PXG Troops," said PXG Founder and CEO Bob Parsons. "The Cincinnati area is chock full of golfers, and PXG Cincinnati will deliver the best apparel and equipment to help them look and play their best."

PGA Tour Announces Reimagined 2023 FedExCup Fall

The PGA TOUR today announced its schedule for the 2023 FedExCup Fall, consisting of seven official PGA TOUR events that will provide greater drama and more immediate consequence than ever before.

The significant benefits to winning during the FedExCup Fall remain – including a two-year PGA TOUR exemption, 500 FedExCup points, entry to the season-opening Sentry Tournament of Champions and the PLAYERS Championship as well as eligibility into those Major Championships that have invited PGA TOUR winners in the past. Added drama comes as players utilize the seven fall events to lock up or improve their positions in the priority ranking and secure additional playing opportunities for the 2024 FedExCup Season, which returns to a calendar-year schedule (January-August).

Duca del Cosma Unveils Stunning Tour Level Pro Spike Collection

Luxury golf shoe brand Duca del Cosma is introducing a stunning PRO SPIKE COLLECTION of Tour-level waterproof shoes incorporating technical game-enhancing features that deliver unrivalled stability and comfort to help more golfers play like a pro in all playing conditions.

The innovative BERNARDO and ORLANDO men’s shoes and SABINA and AVANTI styles for women golfers use advanced technologies in every detail of the handcrafted build to offer dependable performance and a super-stable fit. Optimized outsole traction helps to achieve a solid stance, increased speed and enhanced stamina for top performance from the first tee to the closing stretch.

Grace Kim Wins Lotte Championship With Full Bag of Srixon and Cleveland Golf Equipment

In just her third start on tour, LPGA rookie Grace Kim, wins the Lotte Championship in a three-way playoff to capture her first LPGA Tour title with 13 Srixon/Cleveland Golf clubs in her bag and the Z-STAR golf ball.

Heading into the final round, Kim was T-2, and one back of the leader after opening rounds of 71-67-70. Making the turn at 1-under, Kim made four birdies on the back nine, two of them coming on the tough 17th hole, and the par-5 18th to force her way into a playoff. Playing the 18th hole again, Kim made a 5-foot birdie to win on the first playoff hole, finishing the tournament at 12-under par.

USGA Accepts Record 10,187 Entries for 123rd U.S. Open

The USGA has accepted a record 10,187 entries, including 15 champions, for the 123rd U.S. Open Championship at The Los Angeles (Calif.) Country Club’s North Course. The U.S. Open will be held at the club for the first time on June 15-18, 2023.

The number of entries eclipses the total of 10,127 accepted for the 2014 U.S. Open at Pinehurst Resort & Country Club’s Course No. 2. It is the 11th consecutive time and the 14th time overall that entries have surpassed the 9,000 mark, and just the second time entries have exceeded 10,000. The USGA accepted entries for the 2023 U.S. Open from golfers in all 50 states, including 1,282 from host state California, as well as Puerto Rico, the District of Columbia and 87 foreign countries.

Edel Golf SMS Pro Irons Review

The new Edel SMS Pro irons are unique irons.  And I mean jaw-dropping wow unique.  SMS Pro are a cavity back design but almost feel like blades.  Lofts are slightly weaker than comparable cavity backs on the market but distances actually rival players distance irons.  And the forgiveness you get in such a compact shape is pretty much off the charts.

SMS Pro irons would be compelling just for these reasons alone.  But what makes these SMS Pro most unique, really what separates and distinguishes them from all other irons is their ability to optimize performance for a variety of swings in a way that actually matches your unique swing.

First Look at New St Andrews Links by TravisMathew Tartan Collection

TravisMathew has launched their St Andrews Links by TravisMathew Tartan Collection, the second collection in the partnership between the California-based lifestyle apparel brand TravisMathew and St Andrews Links, “The Home of Golf”.

The collection seamlessly merges classic with contemporary, on-trend with the explosive resurgence Tartan has had in the fashion industry.

Cobra Golf Unveils Limited Edition 50th Anniversary AeroJet Drivers

COBRA Golf has reached the incredible milestone of fifty years of industry-leading golf club innovation, and to celebrate their journey, they have unveiled two Limited Edition 50th Anniversary AEROJET drivers.  Like the standard AEROJET, the 50th Anniversary models feature aerodynamic shaping, PWR-Bridge Weighting Technology, and PWRSHELL with H.O.T Face, allowing for faster ball speed and longer distance.

The limited-edition drivers, available in both AEROJET and AEROJET LS models, have a sleek look with a black and gold color scheme as well as unique 50th Anniversary graphics and headcover.

Major Success at Augusta for Fujikura Golf

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at the first Major championship of the year.

At the Masters in Augusta, Georgia, Fujikura dominated the standings with the #1 spot in the driver and wood shaft counts during the event. A total of 39.1% of the field used a Fujikura driver at the Masters, with another 30.0% of the field using a Fujikura wood shaft.

Shot Scope Launches PRO L2 Laser Rangefinder

In combination with the recent launch of the X5 GPS Golf Watch … the Next Generation in the Company’s Award-Winning Performance Tracking and Distance Measuring Smart Watch Technology  … Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems, today introduced the PRO L2 Laser Rangefinder, a multi-function, high performance distance measuring device (DMD) at an unmatched $149.99 price point.

The easy-to-use PRO L2 offers a breadth of advanced innovation that cannot be equaled for a DMD under $150. Hit the target quickly and accurately with Shot Scope's rapid-fire technology and every time a golfer locks onto a target, the target-lock vibration inside the PRO L2 sends a short pulse, confirming that the golfer has hit their target. What's more, the PRO L2 easily mounts on your cart or pushcart with the extra strong built-in magnet.

TRUE Linkswear Launches TRUE Apparel Collection for 2023

TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking, is launching its highly anticipated “TRUE Apparel Collection,” already worn on the PGA TOUR by TRUE’s crew of brand ambassadors, including Co-Founder Ryan Moore.

The TRUE Apparel Collection includes the brand’s recently released All Day Chinos, 5-Pocket Pants, Joggers and Hybrid Joggers. Just in time for golf season, it now features a stable of elevated essentials to cover golfers [literally] from head to toe: the All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

Portland Golf Club Clubhouse and Golf Course Earn Exclusive Historic Designation

The Portland Golf Club Clubhouse and Golf Course have been added to the National Register of Historic Places as maintained by the National Park Service. The exclusive designation is typically reserved some of the country’s most prestigious clubs and courses, many located on the East Coast.

National Park Service’s approval was especially gratifying to Portland Golf Club members since preparation of the application required extensive historical research dating back to the property’s beginnings in 1913 when construction on the golf course commenced.

Eight of the World’s Top-10 Including World No. 2 Nelly Korda and No. 3 Jin Young Ko Commit to Inaugural JM Eagle LA Champinship

Major champion and World No. 10 Georgia Hall and Southern California natives / LPGA Tour winners Danielle Kang and Lilia Vu headline the latest commitments to the 2023 JM Eagle LA Championship presented by Plastpro, an inaugural event on the LPGA Tour taking place at Wilshire Country Club in Los Angeles, April 27-30.

The championship will feature a $3 million purse, one of the largest prize funds on the LPGA Tour outside of major championships.

Titleist Introduces New Players 4 StaDry, Players 4, and Players 5 Stand Bags

The new Titleist Players Series stand bags, engineered for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability, have been redesigned with a hyper focus on functionality. Every single pocket of the new Players 4 StaDry, Players 4 and Players 5 models has been constructed to ensure optimal organization and accessibility, helping make a golfer’s favorite walk even more enjoyable.

From advanced waterproof performance to premium lightweight constructions and enhanced storage and organization features, the 2023 Players Series family offers stand bag models to fit every player’s needs.

New PXG 0317 CB Players Irons Deliver Total Control and a Gratifying Touch of Forgiveness

New PXG 0317 CB Players Irons offer total control with a gratifying touch of forgiveness for elite ball strikers and single digit handicap golfers. Using industry-leading manufacturing techniques, these stunning, milled cavity back irons feature a high-performance body design that is easy to manipulate for advanced shot shaping and trajectory control.

“For golfers who love the look and playability of a blade but know their game could use a little forgiveness every now in then, our new CB Irons are just the ticket,” PXG Founder and CEO Bob Parsons stated. “From clubhead size, offset, and sole design to a flighted trajectory, these irons perform beautifully in the hands of better players.”

Adidas Introduces First Ever Ultraboost Golf Shoes

The iconic sportswear golf has been waiting for is ready to hit the fairways. Today, adidas is introducing the first-ever Ultraboost Golf that’s specifically designed for the course. Inspired by the original Ultraboost silhouette that was first unveiled in 2015, this version will offer golf-specific features to accompany the fresh style and maximum comfort that Ultraboost is so widely known for.

To celebrate Ultraboost coming to the sport for the first time, adidas is making this launch special by offering two limited-edition colorways: the legendary OG black and purple as a tribute to the first Ultraboost, and an all-grey version with pops of green. A special silver/olive colorway will be available exclusively on adidas.com to adiClub members beginning April 13. All colorways will be offered in unisex sizing.

Black Desert Resort Golf Course Featured in Pre-Masters Show "The Masterful Tom Weiskopf" Scheduled to Open in May

Black Desert Resort Golf Course was featured in the lead-up to Sunday’s Masters coverage during Jim Nantz Remembers Augusta: The Masterful Tom Weiskopf, which aired on CBS from 1 to 2 p.m. EST. The show featured an interview with Weiskopf’s longtime design partner, architect Phil Smith, and included footage of the new Black Desert Resort Golf Course, the duo’s final design together before Weiskopf passed away in August of 2022.

After opening nine holes to limited preview play last November, Black Desert Resort will open 18 holes to daily-fee play on May 27, 2023 – an additional 19th hole will open later this year. Set amid ancient black lava fields of Ivins, Utah, near St. George, Weiskopf and Smith designed the par-72 course with playability in mind, with most fairways 70 to 100 yards wide. The course features two drivable par 4s – the 5th hole and 14th hole – a Weiskopf hallmark, bringing both strategy and risk/reward elements into play. The property’s distinct black lava rock, called basalt, originated as lava that intermittently flowed from small local volcanoes approximately 2.3 million to 20,000 years ago.

New Tom Fazio Golf Course Coming to Reynolds Lake Oconee

Acclaimed golf course architect Tom Fazio is returning to Reynolds Lake Oconee. The world-famous designer has completed plans for nine holes that will join his existing Bluff nine on The National course to create an entirely new 18-hole layout.

The original, Fazio-designed 18-hole National course opened in 1997. In 2000, its two nines, The Ridge and The Bluff, were joined by an additional nine holes—called The Cove—allowing for various combinations of play.

Srixon Irons Combo Sets Offer Golfers More Versatility

SRIXON, a global leader in tour-quality golf equipment and innovation, is excited to announce the launch of ZX Mk II Iron Combination Set options, available through a new online custom build experience or at any authorized Srixon dealer location.

Srixon’s ZX Mk II Iron Combination Sets give golfers the ability to fine-tune their Iron setup based on performance needs and personal preference. Whether looking for added forgiveness in longer Irons or more workability in the short Irons, ZX Mk II Irons all share a design language and can be built to meet any play style.

Montcalm Golf Club Offers Stay and Play Packages

A New Hampshire golf trip should be on your list – and when it is – whether late spring, summer or autumn, look no further than the award-winning 6,829 yard Montcalm Golf Club, one of Golf Digest’s and Golfweek’s top rated courses and one of New England’s (and New Hampshire’s) premier golf experiences.

Located in Enfield, New Hampshire, Montcalm, which opens April 29, is taking reservations for Stay & Play packages that provide visitors access to their remote hidden gem with unlimited use of the course and club’s practice and training facility as well as preferred tee times. The packages, which are offered now through the fall, include accommodations at the Club’s nearby Hanover Inn on the campus of Dartmouth College and the Courtyard by Marriott Hanover Lebanon.

RBC Heritage at Harbour Town Golf Links: Aon Risk Reward

In 2022, more than 37% of the field made birdie or better at the 15th hole at Harbour Town. A strategically placed tee shot gives players their best opportunity to keep pace.

Favoring the right side of the hole with the drive is the play here: over the last 5 years, players in the right fairway are more than twice as likely to go for the green in two as players in the left fairway. That’s huge, as players who go for this green in two average about one-quarter of a stroke better than those who lay up.

Jon Rahm Prepares for Winning The Masters Using Full Swing Technology

Jon Rahm took home his second major championship in style, winning the 2023 Masters with an amazing come from behind victory after using Full Swing’s entire suite of technology.  He has the option to prepare in his home using the Full Swing Pro 2.0 Simulator, Virtual Green or to take his Full Swing KIT launch monitor on the range outdoors.

“I always wanted to be the best player in the world, that hasn’t changed,” said Rahm when interviewed in his simulator about Full Swing’s technology, “Practice smarter, play better, win more. That’s why I chose Full Swing.”

Masters Champion Plays Graphite Design Tour AD-DI Wood Shafts in Victory

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Masters Tournament, held at Augusta National Golf Club in Augusta, GA was playing Graphite Design Tour AD DI-8 X-Stiff flex wood shafts in his Callaway Paradym Triple Diamond T 16° #3 and 18° #5 fairway metal woods.  The champion shot a tournament score of 65, 69, 73, 69 for a total of -12 under par, claiming his 2nd major title and 4th PGA Tour win this season.

“Congratulations to the 2023 Masters champion on his second major and 4th victory this season.  The Masters champion used his Callaway Paradym 3 and 5 woods when accuracy and distance are so important at one of the most challenging courses in the world” stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

EA Sports PGA Tour Road to The Masters (Exclusive Home to All Four Men's Majors) Now Available Worldwide

 Electronic Arts Inc. has launched EA SPORTS PGA TOUR worldwide for PlayStation5, Xbox Series X|S and PC via the EA App, Steam and the Epic Games Store.

EA SPORTS PGA TOUR is the exclusive home of all four majors in men’s golf – the Masters Tournament, PGA Championship, U.S. Open Championship and The Open. The game features 30 courses at launch, THE PLAYERS Championship and FedExCup Playoffs, the Ladies Professional Golf Association (LPGA) and all-new Pure Strike gameplay featuring ShotLink Powered by CDW. EA SPORTS PGA TOUR will also launch with Road to the Masters which incorporates challenges, online tournaments and gear tied to the Masters.

Three Green Jackets Representing Tour Edge at The 2023 Masters

Tour Edge Golf wishes the best of luck to their two staff players in the field this week at The Masters.

Two-time winner Bernhard Langer will be playing Exotics clubs and carrying the Tour Edge staff bag for his 40th appearance at The Masters and 39th anniversary of his 1993 victory.

Jon Rahm Attracting Lion’s Share of Betting Dollars to Win The Masters

According to Bet U.S. oddsmakers, Scottie Scheffler and Rory Mcllroy are tied as the odds-on favorites to win this year’s Masters outright, both with +600 (6-to-1) odds as of Wednesday morning. BetUS also reported Wednesday morning that Scheffler has attracted 14.6% of the total bets and 10.78% of the total dollar volume, while Mcllroy has attracted 13.49% of bets and just 4.29% of the total dollar volume bet on the outright winner so far.

This week will be McIlroy’s 15th attempt at earning a Green Jacket and his ninth opportunity to become only the sixth man to complete the Grand Slam – but if betting action is any predicator, McIlroy – and Scheffler, for that matter – should be worried.

Vokey WedgeWorks Introduces Limited Edition 64W

Vokey WedgeWorks introduces the new Limited Edition 64W, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with players seeking a high loft wedge option.

Featuring an ultra-durable, Jet Black Premium finish, the WedgeWorks Limited Edition 64W is a unique wedge, especially designed for those who play in firm conditions, on golf courses with elevated greens or multiple short-sided lies.

Golf Central Live From The Masters Surrounds The 2023 Masters With More than 50 Hours of Coverage on Golf Channel and Peacock

GOLF Central Live From The Masters surrounds the 2023 Masters with more than 50 hours of studio coverage on GOLF Channel and Peacock from Augusta National Golf Club in Augusta, Ga., this week, beginning today at 2 p.m. ET.

Nearly 20 hosts, analysts and reporters will contribute to this week’s comprehensive studio coverage, highlighted by the Live From The Masters primetime team of host Rich Lerner and analysts Brandel Chamblee and Paul McGinley.

FootJoy Announces Limited Edition Premiere Series Pastels

 FootJoy, the #1 Shoe in Golf, will be in full bloom this spring with the release of four Limited Edition Pastels, dropping on Thursday, April 6.

The “Pastel Pack” enhances the modern classic Premiere Series Field with rich, chalky pastel-flooded outsoles and accents. The subtle stand outs will be available for men in Powder Blue, Primrose Pink, and Hazy Yellow.

PXG Continues Retail Store Expansion with First Ever Kansas City Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first Kansas-based retail and fitting studio. Delivering the ultimate golf retail experience, PXG Kansas City offers custom golf club fittings, modern golf apparel, and on- and off-course accessories.

Situated in Overland Park, PXG Kansas City provides quick and easy access to PXG’s unique brand experience to golf enthusiasts across the greater Kansas City metro area. The area is ranked a top 30 golf market in the U.S. based on number of golfers and has more than 68 golf courses in the vicinity, making it an ideal location for PXG to expand its retail footprint in the Midwest.

Troon Partners with Els for Autism

April is World Autism Month and Troon® has partnered with Els for Autism to raise funds and autism awareness worldwide. Golfers playing Troon-affiliated courses in April are encouraged to donate the dollar amount of their score to Els for Autism in support of this special initiative, which will help transform the lives of people with autism and those who care for them. For example, if a golfer shoots an 80 during their round, they are encouraged to donate $80 to Els for Autism.

For every score donated, the donor will be entered into a drawing to win a two-night stay at The Breakers Palm Beach in Florida and participate in the Els for Autism Grand Finale.

GOLFTEC Congratulates Rose Zhang on Her Win at the Augusta National Women's Amateur

GOLFTEC, the world leader in golf improvement, congratulates Rose Zhang on her dramatic win at the Augusta National Women’s Amateur over the weekend. Zhang opened with record-setting rounds of 66 in round one, followed by 65 in round two. Zhang’s 76 in the final round at famed Augusta National Golf Club gave her a final total of 9-under 207, tying her with Georgia’s Jenny Bae. Zhang defeated Bae on the second hole of the sudden-death playoff by making a par on the par-4, 10th hole, earning her the championship.

This victory adds to her already impressive list of achievements, including winning the 2022 NCAA Division I Individual and Team Championship, the 2021 U.S. Girls’ Junior, and the 2020 U.S. Women’s Amateur.

Driver Domination for Fujikura Golf Across LPGA Tour

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver shaft on the LPGA Tour last week. Including a winner on the LPGA Tour, new Women’s Amateur champion and the #1 ranked player, Fujikura featured in the bag of many of the top players on the LPGA Tour at the weekend.

At the DIO Implant Open at Palos Verdes Golf Club, Fujikura dominated the field once again, taking the #1 spot in the driver shaft count. A total of 36.1% of the field used a Fujikura driver shaft during the week in California. This included the eventual winner of the event, who captured her first ever LPGA Tour victory using a VENTUS Blue TR 6-S shaft in only her fifth start of the LPGA Tour.

Arccos Partners With EA Sports PGA Tour to Give Players Access to Golf's Number 1 On Course Tracking System

How would you like to take your love for video gaming out onto the golf course and track your own performance? Well, now you can thanks to our ground-breaking tech partnership with global leader in video gaming EA SPORTS.

Buyers of the new EA SPORTS PGA TOUR, the exclusive home of all four majors in a video game, launches worldwide on April 7 just in time for The Masters at Augusta. EA SPORTS PGA TOUR players will access golf’s #1 on-course shot tracking system with Arccos, realistically enhancing their performance both in-game and the real-world.

PUMA Golf Introduces The Verdant Collection: A Celebration of Spring and the Season's First Major

With golf heading into its peak season, fans are counting down the days until they get to see world-famous azaleas fill their screen and the coveted jacket presented to a new champion. To help true golf fans far and wide enjoy the most anticipated major of the season, PUMA GOLF is introducing the Verdant Collection, which includes apparel, footwear, and accessories.

Featuring imagery and colors that highlight the beautiful palette fans have always associated with the famed first major of the year, the Verdant collection utilizes plenty of green, blue, pink, and yellow to call to mind the emotions of Springtime in the South. And of course, the vibrant Azalea’s that characterize the Garden City of the South are sprinkled heavily throughout the collection.