New Fujikura VENTUS TR Blue Officially Put in Play on Tour in La Quinta

Fujikura’s next generation VENTUS TR Blue - built with advanced VeloCore+ technology - has been officially unleashed this week in La Quinta as the world’s best players continue to put their faith in the Tour’s leading shaft brand in the game’s biggest events.

The new launch has been added to the brand’s flagship VENTUS line in California. By doing this, Fujikura’s experienced Tour reps have been working closely with each OEM and their fitters to ensure Tour trucks are stocked with the shaft, while educating staff and players on the engineering process to showcase the new VENTUS TR Blue to optimize results.

Callaway Announces Chrome Soft Hearts Golf Balls

Callaway’s first limited edition golf ball drop of the year is one you’re going to…(wait for it)… LOVE!

The new Chrome Soft Hearts golf balls feature all the tech and performance benefits of Callaway’s new Chrome Soft Golf Balls with hearts logos and messages like “Fore You” and “Love Birdies.”

Wilson Golf Announces New Staff Model and Staff Model X Golf Balls for 2026

Wilson Golf has advanced its award-winning Staff Model golf ball franchise with the introduction of two new tour-caliber performance offerings - the Staff Model and Staff Model X.

Building on the global acclaim earned over the past two years for exceptional all-around performance, the latest four-piece urethane constructions deliver enhanced speed, control, durability and feel for elite players. Both models are also available in the popular TRK360 alignment-focused design, providing golfers with improved visual feedback and precision on the greens.

Odyssey Announces New Ai DUAL S2S and Ai DUAL 1/2 Ball Putters

Odyssey has released their new family of Ai-DUAL putters featuring their innovative Ai-DUAL insert which delivers speed consistency across the face, incredible forward roll up and down the face, and amazing feel.

This new lineup includes Ai-DUAL models, Ai-DUAL S2S models in the zero torque category, and Ai-DUAL 1/2 Ball models with an innovative new alignment design.

PXG Signs 2025 PGA TOUR Rookie of the Year Aldrich Potgieter

Today PXG announced that 2025 PGA TOUR Rookie of the Year Aldrich Potgieter has signed with the brand, adding one of the game’s most dynamic young players to its PGA TOUR presence.

Potgieter delivered one of the most impactful rookie campaigns in recent memory, earning Rookie of the Year honors through a season defined by speed, composure, and an ability to contend early and often. His signing underscores PXG’s continued investment in players shaping the future of the Tour.

Cobra Golf Announces New 2026 MIM Putter Family

COBRA Golf®, a leader in golf club innovation and performance-driven design, today announced the launch of its all-new MIM Putter Family, a complete lineup engineered using Metal Injection Molding (MIM) technology to deliver exceptional consistency, precision shaping and a premium feel.

Designed to replace Cobra’s Vintage putter family, the new MIM lineup is constructed entirely using metal injection molding, a manufacturing process that combines the consistency of forging with the efficiency of traditional casting. This advanced process allows Cobra engineers to produce complex shapes with dramatically tighter tolerances, resulting in unmatched head-to-head consistency and refined detailing across every model.

Cobra Launches New 2026 3DP Tour Putter Family

COBRA Golf®, a leader in golf club innovation and additive manufacturing, today introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the full potential of 3D printing to deliver Cobra’s most stable, forgiving and technologically advanced putters to date.

The 3DP TOUR family is engineered using a sophisticated multi-material construction that optimizes mass distribution and stability. Every model features a 3D-Printed Nylon Cartridge, carbon fiber crown, 304 stainless steel MIM body, and tungsten sole weighting, creating a structure that maximizes MOI while precisely controlling center of gravity for improved launch, roll and stability.

Bridgestone Golf and Tiger Woods Push the Limits of Distance with New Tour B Material Discovery

Bridgestone Golf, the #1 Ball-Fitter in Golf, today unveiled the new 2026 TOUR B series of golf balls, engineered to deliver dramatic increases in ball speed and distance without compromising spin or greenside control.

Central to this advancement was a R&D material discovery leading to the innovation VeloSurge, a core-mantle integration technology that powers the performance gains across the TOUR B lineup.

True Temper Announces Project X TITAN Shaft

True Temper Sports, a global leader in golf shaft innovation, today announced the launch of Project X TITAN Black, a high-performance graphite shaft engineered to meet the demands of today's faster, more aggressive swings.

TITAN Black is the newest profile from Project X, designed and engineered in the company's R&D lab in San Diego, California. Built for players who generate speed and demand stability, TITAN Black delivers a low-launch, low-spin profile while maintaining a smooth, controlled feel throughout the swing.

PUMA Golf Introduces New AVANT TOUR Golf Shoes

PUMA GOLF proudly introduces the redesigned and still classic AVANT TOUR Golf shoe. Available in three engaging colorways including white-gray, white-deep navy, and white-brown mushroom, the new AVANT TOUR offers an unmatched combination of classic style, premium construction, performance and comfort 

“Today’s players want to express themselves through their style on the course more than ever,” said Mike Diaz, Marketing Director at Puma Golf. “The AVANT TOUR design is one that offers the ultimate combination of traditional, classic styling and modern performance and we couldn’t be more pleased with the final product.”

Chris Gotterup Wins the Sony Open Using New Bridgestone VS Black Prototype Ball

Bridgestone Golf staffer Chris Gotterup secured victory using the VS Black with MindSet prototype ball on Sunday at the Sony Open in Hawaii with a final round of 64 and 16-under-par total. Like last year’s win at the Genesis Scottish Open, Sunday’s victory was marked by powerful ball flight that pierced through the wind with big-time distance.

“I am so proud of my performance this weekend and I couldn’t have done it without Bridgestone and the VS Proto Black with MindSet” said the New Jersey native. “The VS Black helped me control my ball flight and trajectory in tricky conditions today, and I was absolutely sending it off the tee. This ball, now the new TOUR B X, will be my secret weapon for the foreseeable future. I can’t wait for it to become available for everyone to play.”

Take Flight with XXIO’s All-New HYPER RD Golf Ball

XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new HYPER RD Golf Ball.

Designed to pair seamlessly with XXIO clubs and the golfers who trust them, HYPER RD delivers the longest, most stable flight in XXIO golf ball history without sacrificing the soft feel and control players rely on around the greens. 

Callaway Introduces Quantum Family of Drivers, Fairway Woods, Hybrids, and Irons: Unfair Distance, Zero Shame

Callaway Golf has announced their new family of Quantum drivers, fairway woods, hybrids, and irons.  A new face combining titanium and carbon fiber creates ball speeds that will have you running out of fairway.  Evolved AI face mapping creates sweet spots with their own zip codes.  And that's just scratching the surface.

Callaway focused on maximizing ball speeds over a larger area of the face with their new Quantum line and particularly with the driver.  They looked at Strokes Gained: Driving statistics on Tour and found that distance is almost twice as valuable as accuracy.  The Quantum line still addresses and uses innovative technologies to improve forgiveness and accuracy.  But the bottom line with driver is forgiveness saves shots but distance shaves strokes.

New PXG 0311 GEN8 Irons: Personalized Precision at Full Speed

How much of the entire face of an iron can be forgiving?  Can a single iron head design be customizable for various unique swings?

PXG is pushing these boundaries with their new 0311 GEN8 irons so they launch like a rocket and fit like a glove.

New Look, New Era, Same Obsession: Srixon’s Global Rebrand Unites Golfers Worldwide

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.

Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game. 

G440 K Driver Sets PING MOI Record Advancing Forgiveness and Speed to New Highs

Aim. Swing. Talk Trash. Repeat. A record-setting MOI for a PING driver makes the new G440 K the company's straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today.  G440 K was designed so you can outdrive your buddies even when you miss center of the face.

The G440 K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. "We're hearing a lot of great comments about how forgiving and straight the new G440 K driver is, which ultimately leads to more distance for the golfer,” said Solheim. “It’s fun to hear that feedback, and we’re excited to get the ‘K’ into the hands of more golfers."

Command the Check: Tour Winning PING s259 Wedges Deliver More Spin and Control

Engineered to bring golfers of all skill levels more spin and control into and around the greens, PING has introduced the s259 wedge series today, its next generation of custom-fit and custom-built specialty wedges.  s259 feature advanced spin technologies, precision head designs, and enhanced grinds so your shots check. hard and obey harder in all conditions.

From flop to flighted the Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

Cobra Golf Introduces OPTM Driver, Fairway Woods, and Hybrids

COBRA Golf wants to put your swing on Autopilot and today introduced their New Family of OPTM drivers, fairway woods, and hybrids.

Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33.

PXG Adds Top-30 World-Ranked Player Marco Penge to Tour Roster

PXG announced the signing of PGA TOUR professional and top-ranked player Marco Penge as the newest member of its Tour roster. A powerful ball striker with a fearless competitive style, Penge brings momentum, precision, and a performance-first mindset to the PXG family.

Penge has emerged as one of the game’s most compelling talents, earning attention for his distance, consistency, and ability to perform under pressure. His decision to join PXG reflects a shared commitment to innovation, collaboration, and equipment that is engineered without compromise.

2026 Wilson Staff Model X vs. Titleist Pro V1x - A Comparative Golf Ball Review

Time for the big reveal! The Mystery Golf Ball X is the new 2026 Wilson Staff Model X golf ball. You can read all the tech specs on the ball here.

I was so impressed with how the new Wilson Staff Model X performed out on the course that I had to take it indoors to get performance numbers on TrackMan.  And when I compared it to a juggernaut ball in the industry, the Titleist Pro V1x - this new Wilson Staff Model X outperformed Pro V1x in areas and in ways that was pretty shocking.

Cobra Golf Unveils New KING TEC-MD Mini Driver

COBRA Golf, a leader in golf club innovation, today introduced the KING TEC MINI Driver engineered to deliver an ideal blend of distance, accuracy and versatility for golfers seeking a reliable club both off the tee and the fairway.

Featuring a compact 303cc clubhead, 13.5 degrees of standard loft and a shorter, fairway wood-length 43.75” shaft, the new KING TEC-MD offers enhanced accuracy off the tee and versatility from the fairway.

PUMA Golf Introduces 2026 IGNITE ELEVATE 2 in Fresh New Colors

PUMA GOLF announced today exciting new color options for the 2026 IGNITE ELEVATE 2 golf shoes.

Featuring the same impressive technologies as the original ELEVATE 2, the latest model maintains the same design elements including a FLOATPLATE midfoot shank for maximum control and stability, full-length IGNITE foam for comfort, and semi-translucent carbon rubber outsole with 100+ traction lugs for traction. 

PXG Kicks Off New Year with Tropical Inspired Capsule Collection

PXG opens the 2026 golf season with the return of its celebrated Aloha Collection, a limited-edition capsule that brings tropical influence to a fully merchandised lineup of apparel, headwear, and golf accessories.

Inspired by the vibrant culture, relaxed lifestyle, and unmistakable energy of Hawaii, the collection blends island style with PXG’s performance-driven design.

VESSEL Introduces January Color Series Golf Bags: Built for Your Game and Styled for Your Personality

Your game. Your look. Start your new year with purpose. All this month, VESSEL will introduce a new color series that will redefine how you move forward.

Rooted in purpose, momentum, and personal alignment, the January Color Series presents three distinct color collections each representing a different expression of movement, leadership, and pace.

Winter Golf Training Without the Weather - Why Serious Golfers Turn to Foresight Sports

When winter weather limits time on the course, golfers looking to vastly improve their game aren’t waiting for the weather to warm up in the Spring; they’re staying ahead of the curve and training smarter indoors.

From tour pros to serious amateurs, year-round practice has become essential for maintaining swing consistency, dialing in distances, and starting the season sharp rather than shaking off rust. That’s where Foresight Sports stands out.

Fujikura Launches Next Generation VENTUS TR Blue with Enhanced VeloCore+ Technology

Fujikura has unveiled the next generation of its acclaimed VENTUS TR with the launch of the new VENTUS TR Blue, which has been built with enhanced VeloCore+ technology.

Taking an already iconic shaft line to greater levels of power ad consistency for golfers at every level, the new VENTUS TR Blue has been engineered using Fujikura’s proprietary enso® 3D motion capture testing technology, ensuring the new VENTUS TR Blue elevates one of Fujikura’s most successful profiles with new levels of stability, feel and control.

Five Iron Golf Opens First Nashville Location in Midtown

Five Iron Golf, the global leader in indoor golf and entertainment, has opened its first Nashville location at 202 21st Avenue South, directly below the Aertson Midtown.

The 14,500-square-foot venue marks the brand’s debut in Tennessee, bringing Five Iron’s signature mix of advanced training, immersive play, and elevated hospitality to the heart of Music City. The project is owned and operated by franchise partners Peter McCormick and Alex Zega, who continue to expand Five Iron’s footprint across the United States.

Tour Edge Expands Golf Ball Line with New Hot Launch Model

Tour Edge, one of the fastest-growing manufacturers in golf, today announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category.

Following a positive response to the tour-caliber Exotics golf ball, Tour Edge now brings innovation to players seeking straight distance, optimal launch, and short game feel.

Tour Edge Announces Multi-year Contract Extension With Golf Legend Bernhard Langer

Tour Edge Golf is proud to announce they have re-signed legendary staff professional Bernhard Langer to a new two-year agreement, continuing a relationship that has paralleled one of the most remarkable careers in golf history.

“I’m excited to continue my relationship with Tour Edge,” said Langer. “I’ve always enjoyed working closely with their team, testing new equipment, and helping make products better for golfers at every level. I’m really pleased with the performance I’m seeing from the new Exotics drivers and irons, and I’m looking forward to what’s ahead in 2026 and beyond.” 

Callaway Introduces 2026 Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls

When I tell you Callaway Golf is aiming straight at the throne for golf ball supremacy I'm not exaggerating in the slightest.  Callaway currently has a 22.6 percent market share in the golf ball industry (their highest in history).  With the significant momentum of consistent growth generated by the Chrome Tour ball family (first released in early 2024) Callaway is now aiming even higher.  And they're setting their sights (and ours) on even better in 2026.

The new 2026 lineup of Callaway golf balls includes the Chrome Tour, Chrome Tour X, and Chrome Soft.  In this preview I'm going to deep dive on the performance innovations and designs of these new balls that are truly revolutionary.  And of course I'll also have my own review on how these new balls play for you soon as well.

Cobra Golf Expands 3DP Iron Family with New 2026 3DP MB Irons and 3DP X Irons

When Cobra Golf released their 3DP Tour irons in the spring of 2025 no one really knew what to expect.  Cobra promised the 3D Printed Tour irons would offer players iron appearance but with game-improvement performance.  And Cobra 3DP Tour didn't merely exceed expectations.  They cleared the bar.  Raised the bar.  And then cleared the bar again.

And today Cobra has announced two new models in their 3DP irons family, the 2026 3DP MB and the 2026 3DP X.  The 3DP MB and 3DP X irons will give even more players the opportunity to take advantage of Cobra's innovative 3DP design and advanced technologies no matter where their handicap lives.  3DP for every swing.  3DP for every skill.  And now with three unique Cobra 3DP models no golfer is left behind.

Motocaddy Unveils Next Generation Laser Rangefinder

Motocaddy has launched the PRO 5000 Laser Rangefinder, delivering quick, accurate, and effortless distance measurement through cutting-edge technology to elevate on-course decision-making.

Available exclusively through the brand’s website(www.motocaddy.us), the new PRO 5000 Laser features PinLock technology with slope compensation and accuracy to within one yard. Offering an impressive range of up to 1500 yards - including 350 yards to the flag – the PRO 5000delivers the confidence and precision required for ultimate shot planning.

Fujikura and VENTUS Cap Another Memorable Season for Newly Crowned Player of the Year

The World No.1 has been named the Tour’s Player of the Year (POTY) for the fourth time, with Fujikura - the global leader in composite shaft innovation - proudly supporting his success throughout another trophy-laden season.

The American powered his way to six victories, including two Major Championships, which saw Fujikura end the 2025 campaign with a total of 24 Tour wins.

PXG Unveils the PXG Allan ZT Long Putter

PXG has introduced the PXG® Allan® ZT Long Putter, a new extended-length design crafted to help golfers achieve greater stability, improved posture, and a smoother, more repeatable stroke. Purposefully engineered for players seeking a fresh path to consistency on the greens, the PXG Allan ZT Long Putter produces the kind of controlled, steady roll that builds confidence, especially under pressure. 

The PXG Allan ZT Long Putter features an extended-length build, standard at 45 inches and adjustable up to 47.5 inches, paired with a substantially weighted 480g club head that creates a counterbalanced, ultra-stable feel. This design helps quiet excess hand action and promotes a shoulder-driven motion that many golfers find easier to repeat.

USGA Celebrates a Milestone Year Advancing the Game “For the Good of the Game”

As the USGA celebrates the 50th anniversary of its Members Program today, the organization is marking a year of significant progress toward its mission to champion and advance the game for generations to come. 

Starting in 1975, when Volunteer National Chair Arnold Palmer presented U.S. President Gerald R. Ford with the first Associate’s bag tag (for what is now called the USGA Members Program) in the Oval Office on Dec. 18, the program has united those who share a passion for golf and a commitment to its long-term health. Through its support, the program helps fund critical USGA initiatives that ensure the game’s future — from developing the next generation of American golfers to driving innovation and sustainability across the game. 

Gleneagles: A Legacy of Excellence Continues as World's Number 1 Golf Resort Outside the USA

Gleneagles, Scotland’s iconic hotel and global luxury destination, has once again reaffirmed its place among the world’s elite. The 850-acre Perthshire estate has retained the prestigious honour as the ‘World’s #1 Golf Resort outside the USA’ for a sixth consecutive year.

In the latest list curated by an international panel of Golf World raters, ‘The Glorious Playground’ achieved the #2 position globally, second only to Bandon Dunes in Oregon, USA, a landmark achievement underscoring Gleneagles’ enduring excellence.

True Spec Houston Opens at Intown Golf Club

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Intown Golf Club, the only private social club blending upscale amenities with a community built around the game and culture of golf, to open a new location in Houston. True Spec Houston is celebrating their grand opening today and is currently booking appointments.

True Spec Houston is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.

Ellen Port’s Distinguished Career and Contributions Celebrated by USGA with 2026 Bob Jones Award

The USGA will present its highest honor, the Bob Jones Award, to Ellen Port, of St. Louis, Mo., in 2026 in recognition of her exemplary sportsmanship, character and lifelong contributions to the game as one of the most accomplished amateur golfers in history and a devoted educator, coach and mentor. 

Presented annually since 1955, the Bob Jones Award recognizes an individual who demonstrates the character, integrity and respect for the game that were among the many lasting qualities of Robert Tyre “Bob” Jones Jr. 

Andrew Novak Claims Victory at the Grant Thornton Invitational

Andrew Novak captured a signature win at the 2025 Grant Thornton Invitational, delivering a clutch performance to finish atop the leaderboard at Tiburón Golf Club in Naples, Florida. The victory adds another highlight to his strong season on the PGA Tour.

Novak finished strong on Sunday with three straight birdies, finishing with a standout 9-under 63. He demonstrated elite-level shot-making from start to finish throughout the tournament.

Camiral, Home of The 2031 Ryder Cup, Reaffirms Status Among World's Top 20 Golf Resorts

Camiral, home of The 2031 Ryder Cup, has retained its status as Spain’s No.1 Golf Resort – a position it has held for the past decade – in a new global ranking published by Golf World.

 

The 550-hectare forested estate in Catalonia, on the doorstep of Barcelona and Costa Brava, featuring two world-class golf courses, a luxury five-star hotel and thriving residential community, also remained within the world top 20 resorts.

Matt Kuchar Uses New Bridgestone Golf VS Proto Ball to Smash Scoring Record and Win PNC Championship

25-year Bridgestone Golf staffer Matt Kuchar and his son Cameron captured a storybook victory at the PNC Championship at the Ritz-Carlton GC in Orlando, Florida on Sunday in record fashion. Putting up incredible scores of 57 on Saturday and 54 on Sunday for a final score of 33-under-par, which breaks the old tournament record by five strokes, the Kuchars dominated the field with Matt playing Bridgestone’s new and exciting VS Proto Black golf ball.  

 

“Winning the PNC with my son Cameron is the thrill of a lifetime and I’m extremely proud of him and the way we both played this weekend,” said Matt Kuchar. “I played Bridgestone’s VS Proto Black golf ball and the combination of added distance over the previous TOUR B X as well as better short game performance definitely helped me contribute to our low scores.”   

$10M Swing Returns to Icons Series - The Richest Hole In Golf

Icons Series has announced the return of The $10M Swing – the richest hole in golf – as part of the Reignwood Icons of Football 2026, taking place on 31 January – 1 February 2026 in Bangkok.

Back by huge demand following its dramatic debut, The $10M Swing will once again see every competing Icon attempt a single shot at glory on a specially created par-3 at Robinswood Golf Club.