Aon Risk Reward Challenge at AT&T Pebble Beach Pro Am

At one of the signature closing holes in all of golf, winners of the AT&T Pebble Beach Pro-Am have used informed insights to take a better approach on the path to victory. In final rounds, winners have taken a risk-averse strategy.

Just two of the last 19 winners here have gone for the 18th green in two in the final round. The numbers say taking the ocean left out of play is the better decision: over the last 5 years, players are more likely to make bogey or worse with a tee shot to the left side.

70th PGA Show Closes and Signals Big Year Ahead for Golf

Nearly 30,000 PGA Professionals, golf leaders, industry executives and retailers from more than 86 countries came together to meet with more than 800 golf companies at the 70th PGA Show in Orlando, Florida, Jan. 24-27, 2023. Following two years of business disruptions by the global pandemic, the PGA Show was a clear sign of a bullish year ahead for the continued growth of the sport and the $84 billion golf industry.

The PGA Show, organized by PGA Golf Exhibitions and the PGA of America, began in the trunks of cars at a winter golf tournament in 1954 and has grown into golf’s longest running and largest global business gathering. Among the tens of thousands of attendees were nearly 7,000 PGA, LPGA and international PGA Professionals and more than 800 media reporting from the annual event.

Titleist Introduces Ultra Lightweight TSR1 Drivers, Fairway Woods, and Hybrids

Titleist introduces the final additions to its breakthrough TSR metalwood family with the launch of the new TSR1 driver, fairway and hybrid. Engineered for the moderate swing speed player – those with driver swing speeds less than 90 mph – TSR1 promotes optimal launch conditions through an ultra-lightweight design, enhanced aerodynamics and strategically placed Center of Gravity (CG). The line is designed to bring these players effortless speed, distance and high launch without sacrificing forgiveness, looks or feel.

TSR1 metals will be available for fittings and presale on Feb. 2 and in golf shops worldwide on Feb. 23.

Titleist Introduces New Scotty Cameron Super Select Putters

For the latest evolution of the world’s finest milled putters, Scotty Cameron builds upon the tour-proven success of 2020's Special Select line and introduces 10 new Super Select models in 2023, which will be launched in two worldwide releases.

Scotty has pushed his blade and mid-mallet designs even further with better performance, new milling techniques, refined shapes, improved multi-material construction and cutting-edge weight distribution to deliver a Select line superior to any before it. The result – Super Select.

Titleist Introduces Limited T100, T100S, and T200 Irons in Tour Inspired Black Finish

The precision, feel and playability of Titleist T100, T100•S and T200 irons are now available in an all-black Titanium Carbide Vapor finish, bringing a new look to the most played irons on the PGA TOUR.

Available for pre-sale beginning Feb. 23 and in golf shops worldwide on March 3, the new T-Series Black irons utilize an improved heat-treated binding process to deliver a stylish, tour-inspired look that players love with an even more durable, long-lasting finish.

A Record-Breaking 2022 for Club Champion

Club Champion experienced a memorable 2022.  There were many new store openings, record setting fittings, and all time highs in available club combinations to name just a few of the milestones.

And Club Champion is entering 2023 inspired to continue helping golfers all around the world play their best golf.

Galvin Green Delivers Sustainability Report at PGA Show

To coincide with exhibiting at the 2023 PGA Show this month (#7253), leading golf apparel brand Galvin Green has published a Sustainability Report that sets out its green credentials and goals, plus the thoughts of retail partners, industry experts, suppliers, Tour players and staff members.

The report charts the brand’s relentless quest to produce long-lasting garments since 2013, when it first used globally recognized bluesign® approved fabric in its rainwear. It also incorporates independent research* commissioned by Galvin Green among North American golfers last year on the subject of sustainability in golf. Around 70% of the latest collection displayed in Orlando is made from responsibly sourced fabric, including sweaters derived from recycled plastic bottles.

Mizuno Adds PGA Tour Star Ben Griffin and Korn Ferry Tour's Jacob Bergeron to Growing Roster of Talent

Mizuno, the Japanese equipment manufacturer long renowned for its technically advanced golf equipment, has announced the signings of two talented players – Ben Griffin and Jacob Bergeron – as the company continues to expand its team and look to the future.

Continuing its recent tour regeneration and recruitment of exciting, emerging talent, Mizuno has announced that PGA Tour player Ben Griffin (pictured above) has joined Team Mizuno.

Couples, Els, Furyk, and Stricker Commit to Play in the Inaugural Galleri Classic at Mission Hills Country Club

Blazing a trail towards a new era of professional golf in the Coachella Valley, The Galleri Classic began to unveil its blueprint in building the best field that PGA TOUR Champions golf has to offer by announcing its initial playing commitments. Fred Couples, the 1992 Masters champion, four-time major champion Ernie Els, 2003 U.S. Open champion Jim Furyk and 12-time PGA TOUR winner and 2021 United States Ryder Cup captain Steve Stricker have all committed to play in The Galleri Classic.

The Galleri Classic, named after title sponsor GRAIL’s multi-cancer early detection test, debuts March 22-26 on the Dinah Shore Tournament Course at the renowned Mission Hills Country Club.

Vantage Tag Systems Debuts Industry's First 10+ HD Display with Orientable Viewing Modes

Vantage Tag Systems a wholly owned subsidiary of DSG Global is pleased to announce the debut of their new 10” High Definition Display with a unique feature that allows the operator to choose their mounting preference from either steering column (portrait) or roof mount (landscape) without sacrificing the golfer’s viewing experience.

The Infinity 10” HD Display provides the golfer with vivid hole graphics, 3D hole flyovers, F&B ordering, individual & tournament scoring, Pace of Play notifications, Cart ahead displayed with distance to improve player safety, 2 way messaging with clubhouse, Pro Tips, Programmatic Advertising, all from an intuitive touch menu with an anti-glare screen and Bluetooth connectivity so they can make and receive phone calls.

Edel Golf Adds New Players Style Grind to Award Winning SMS Wedges

Introducing the next great grind in the SMS (Swing Match System) wedge line, the new low bounce, multi-tool, P-Grind. The SMS wedge line has been a smashing success globally for Edel Golf. Designed from the swing back, the SMS wedges are built to fit every golfer’s unique swing with their revolutionary Swing Match Weighting Technology.

A true player’s grind…The P-Grind is a wider sole, low bounce wedge that is incredibly versatile. Offered only in 58 and 60 degree lofts, it’s a great sole for opening up and hitting all the shots around the green and especially in bunkers. Because of the wider sole and low bounce, it’s versatile through all condition types and excels in those tight, nippy lies around the green.

Edel Golf Launches Major Technological Advancement in Pro Style Irons

Introducing the Edel Golf SMS (Swing Match System) Pro Irons, the most advanced players iron golf has ever seen. The SMS Pro Irons blend beauty, precision, and performance, featuring our revolutionary Swing Match weighting technology, which allows players to dial in their irons with more precision and accuracy than ever before.

The SMS irons are also created through a multi-step Precision Grain Forging process, which enhances consistency, feel, and durability. In addition, the Tour Inspired Tri-Stepped Sole Design optimizes turf interaction for enhanced performance.

Bridgestone Golf Continues to Innovate with New e12 Contact Balls for 2023

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the all new e12 CONTACT golf ball, featuring a FLEXATIV cover, the fourth generation of Contact Science that helps create 46% more surface contact at impact.

Borrowed from Bridgestone Tire, Contact Science optimizes the moment of impact, yielding faster speeds on more powerful contact and higher spin rates on less powerful contact.

Omni La Costa and Hanse Golf Course Design Begins Champions Course Renovation Project

Omni La Costa Resort & Spa has broken ground on the renovation of its famed Champions Course, one of its two 18-hole courses, as it prepares to host three consecutive NCAA Division I Women’s and Men’s Golf Championships beginning in May 2024.

The renovation and ensuing NCAA Championships mark the beginning of a new chapter at one of the country’s most-iconic golf resorts. The golf course work will be led by Hanse Golf Course Design, founded by acclaimed architect Gil Hanse, who recently designed Fields Ranch East at the soon-to-open Omni PGA Frisco Resort in Frisco, Texas.

Bag Boy Announces Release of New ZTF Stand Bag

Bag Boy is pleased to announce the release of its highly anticipated ZTF Stand Bag.

Hitting the market February 1st, the ZTF Stand Bag is equipped with Zip-to-Fit™ functionality, a proprietary technology that allows users to easily unzip and remove larger exterior pockets that reveal smaller, yet functional, secondary pockets on the bag.

Honma Golf Debuts Next Generation Beres Nx Family of Woods and Irons

Honma Golf, the leader in beautifully crafted performance golf equipment,  announces the North American introduction of the new BERES Nx line of drivers, fairway woods, hybrids and irons. This Next Generation of BERES makes the renowned luxury brand more accessible to golfers who seek ultimate craftsmanship and luxury equipment without the ultra-premium price point of the brand’s marquee BERES 3-, 4- and 5-star models.

BERES Nx resides in the game-improvement category but appeals to a younger player than traditional BERES clubs. It can also be played by a broad handicap range, including better players needing stiffer shaft flexes. This new line features Honma’s lightweight holistic design that brings together speed and game improvement performance through its traditional integration of head and shafts being designed in tandem. Golfers will be thrilled by the reliable and consistent ball flight they get from BERES Nx.

True Linkswear to Debut True Apparel Collection at 2023 PGA Show

TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut its Apparel Collection at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

Including TRUE’s previously released All Day Chino and 5-Pocket Pant, the Collection of elevated essentials features the All Day Jogger, Hybrid Jogger, All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

Titleist Introduces New Vokey Design SM9 Wedge Lightweight Options for 2023

Vokey Design SM9 wedges featuring lightweight steel and graphite shafts will be available at retail beginning March 10 worldwide, providing more in-store options for moderate swing speed players.

The SM9 lightweight featured shaft program is aimed at players who may gain better control around the greens with a shaft profile consistent throughout their bag. For golfers who prefer lightweight shafts in their irons, having wedge shaft options at retail is a critical part of finding the right wedge and improving their wedge play.

Bridgestone Golf Partners with FlightScope for New and Improved Autonomous Ball Fitting Technology OTTO GEN2

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced OTTO GEN2, the new, more portable version of their autonomous ball fitting technology. Designed to provide the simplistic interface and entertainment factor of the original OTTO, OTTO GEN2 provides the most engaging way yet for players to find the right Bridgestone Golf ball for their game.

When it comes to ball fitting, Bridgestone Golf has been the clear leader for nearly two decades, with close to four million fittings completed since 2006. The data from these fittings, all of which was gathered from a combination of live and online sessions (including with the original OTTO), has allowed Bridgestone engineers to tighten up the fitting algorithm in the new OTTO GEN2. The results are not only greater accuracy for a wider range of players but also the inclusion of Bridgestone’s new golf ball models for 2023.

GolfPass Reveals 2023 Golfers Choice List of Recreational Golfers Best Courses

The ninth edition of the highly anticipated Golfers' Choice lists were revealed this week by NBC Sports Next’s GolfPass, which include 69 categories generated by golfer reviews to determine the best golf courses played by recreational golfers in 2022. The lists are headlined by the “Top 50” courses in America and can be found within dedicated pages on GolfPass.

Relied on by recreational golfers for its user-generated golf course reviews and expert travel content, GolfPass creates the Golfers’ Choice lists every January to recognize top courses as determined by golfers who shared more than 315,000 reviews the previous year through NBC Sports Next’s leading online tee-time service, GolfNow. The pandemic golf boom continued to bring in more reviews than ever before.