The Aon Risk Reward Challenge is a season- long competition on the PGA TOUR and LPGA Tour testing the abilities of the world’s best players to make thoughtful, strategic decisions on the most challenging holes (“Aon Risk Reward Challenge holes”) throughout the year.
And this week the Challenge touches down at the WM Phoenix Open and the 17th hole at TPC Scottsdale.
The Galleri Classic continues to build on its prolific professional field as it announced a foursome with California ties – two-time major champions John Daly and Mark O’Meara, 1995 U.S. Open champion Corey Pavin and 10-time PGA TOUR Champions winner John Cook – are all committed to play in the inaugural tournament held March 22-26 on the iconic Dinah Shore Tournament Course at Mission Hills Country Club.
The Galleri Classic, named after title sponsor GRAIL’s multi-cancer early detection test, brings PGA TOUR Champions golf back to the Coachella Valley for the first time since 1993, The Galleri Classic will feature 78 PGA TOUR Champions pros – including World Golf Hall of Fame members — playing 54 holes (three rounds from Friday, March 24 through Sunday, March 26) for a $2.2 million purse.
Dundonald Links earned distinction in two categories at the Scottish Golf Tourism Awards last week, the new luxury resort collecting first-place prizes for Best Clubhouse and Best Sustainability Project.
The popular golf course was transformed into a full, opulent resort that had its first full season in 2022, spearheaded by an extensive overhaul of its clubhouse. The spacious facility has received much acclaim for its Highlands-inspired aesthetic and exceptional Canny Crow restaurant. A quintessentially Scottish whisky room offers tasting sessions, while the resort’s state-of-the-art gym boasts a wide range of equipment. Guests report that the refined, sumptuous clubhouse is the perfect place to relax in post round, with panoramic views over the 18th green and beyond.
Tour Edge, the pound for pound industry leader in performance and innovation, announces four new iron sets as part of the all-new Exotics 723 Series.
Today, Tour Edge announced the all-new Exotics 723 Series irons, including the more compact C723 Iron and the feel enhanced E723 Iron.
Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Exotics 723 Series of metals.
Following the path of the previous Exotics, the tour-winning 722 Series, the Exotics 723 launch features two separate drivers, fairway and hybrid designs designated as Extreme (E) and Competition (C) spec.
PXG, the golf equipment and apparel company founded by American entrepreneur and philanthropist Bob Parsons, has expanded its on-course offerings to include game-changing golf balls. Fueled by a desire to solve a problem for consumers, the dreaded choice between distance and control, PXG developed PXG Xtreme Golf Balls to be the one ball that does it all for players of all levels.
Since its inception, PXG has disrupted the golf industry with its innovative approach to research and development, renouncing traditional product release cycles and placing a premium on performance. PXG has applied the same proven processes to creating golf ball technology, and after nearly a decade of research and development, the company has released PXG Xtreme Golf Balls ahead of the 2023 golf season.
You've seen the PXG commercials. You can't look away really. Whether it's about PXG clubs or PXG fittings the hype is immense. And the craziest thing? If you've played PXG clubs or went through a PXG fitting you know the reality actually exceeds even the hype.
You can add Darren (@steelstate18 on twitter) to the growing list of PXG Troops. Darren won my PGAPappas 12 Days of Christmas (Letters from Santa) PXG Sugar Daddy II wedges and Battle Ready putter fitting and was blown away by the entire experience.
Marriott Golf Global Getaways has a couple of great deals going on right now in Alabama and Arizona.
And if you've always wanted to play the courses at the Grand Hotel Golf Resort & Spa in Point Clear, Alabama, or the Westin Kierland Golf Club in Scottsdale, Arizona there hasn't ever been a better time than now.
The motherland of golf is joining the Club Champion family in 2023. The globe’s top club fitter and builder announced the opening of a new fitting studio located at Unit 2, 14 Buccleuch Av, Hillington, Glasgow, Scotland. The store is open and accepting fitting appointments.
This is the first location in Scotland for Club Champion, who also has partnered affiliations in Canada, England, and Australia. Club Champion acquired the UK-based club fitter Golf Principles in early 2022.
PUMA Golf showed off two new golf shoes at the 2023 PGA Show, the IGNITE ELEVATE and Alphacat NITRO.
The main story with both the IGNITE ELEVATE and Alphacat NITRO is improved comfort and traction.
LA Golf introduced two new putter models and customization options at the 2023 PGA Show as demand for their unique (and high-priced) carbon composite putters continues trending upward.
Bel Air is the new blade model and Malibu the new mallet, and LA Golf told me they've increased MOI with both models to even higher levels than before.
The first guest review of the year is a good one. A really, really good one actually. Rich (@golfafter60 on twitter) won the Club Champion iron fitting in my PGAPappas 12 Days of Christmas Golf Giveaway and had an amazing day at his fitting.
I've been fit multiple times for clubs at Club Champion, including most recently for irons. And every single time it's been educational, eye-opening, and ultimately one of the best fitting experiences I could have possibly have. Rich was fit at Club Champion - Columbus, and in his own words, "the whole experience couldn’t have been better, and I’m extremely happy with the clubs I ended up with."
The 2023 Part One collection launching this month from leading high-performance apparel brand Galvin Green ensures golfers can focus on playing each round of golf in confidence and style knowing the garments will stand the test in all weather conditions to help achieve the joy of top performance.
Offering the most extensive choice of long-lasting sustainable apparel on the market, the latest range for men, women and juniors comprises almost 90 pieces in a selection of vibrant color combinations and size options. Innovative fabric technologies crafted into performance-driven designs give golfers the edge to get the most out of their game and enjoy it to the fullest. From exposure to cold and rain, to wind and sun, Galvin Green designers have ensured the eye-catching styles can be worn all-year round.
PUMA GOLF announced their all-new update to their IGNITE footwear franchise, the IGNITE ELEVATE. The shoes are designed to raise the level of function, comfort, and style for players looking for the ultimate in spikeless performance. Combining four distinct design elements, the IGNITE ELEVATE line aims to provide outstanding comfort in a variety of conditions with progressive PUMA styling that will boost any player’s confidence.
To ensure the new IGNITE ELEVATE shoes are as comfortable and functional as possible, the PUMA design team utilized IGNITE Foam in the midsole. Proprietary to PUMA, IGNITE FOAM not only provides exceptional cushioning throughout a round, both while swinging and walking, it also provides energy return for reduced foot fatigue. IGNITE Foam significantly contributes to the new IGNITE ELEVATE shoe’s level of step-in comfort, eliminating the need for a break in period before being ready for a trip to the course or practice range.
Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR® Player Nico Echavarria as a brand ambassador. Echavarria is making his PGA Tour debut this season wearing Original Penguin’s Spring 2023 collection.
“We are thrilled to welcome Nico as our next Original Penguin brand ambassador,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Nico is a very talented player whose style, personality and international background makes him a perfect fit for our Original Penguin team.”
Four-time major champion Brooks Koepka will join an elite field at Al Mouj Golf, Muscat on 9-12 February at the International Series Oman.
The 32-year-old American will be making his debut in the Asian Tour’s enhanced tournament series, which features 10 events in 2023 with a minimum prize fund of US $2M.
Fujikura, the leader in performance golf shafts, was honored to be winning driver and wood shaft on the DP World Tour this week. The three-time Dubai Desert Classic champion used all VENTUS in his woods and driver shaft on his way to his first win in 2023. The eventual winner and current World Number One used the VENTUS 6X Black in his driver and the VENTUS 9X Black in his 5-wood on his way to victory.
Over on the PGA Tour at the Farmers Insurance Open, Fujikura was once again the #1 driver and wood shaft for the week. Over 32% of the field used a Fujikura driver shaft, with another 29% of the field using a Fujikura wood shaft. The winner at Torrey Pines was also included in this, using the VENTUS TR Blue 8X in his 3-wood on his way to victory in California.
The Masters Tournament, The R&A and the USGA have announced that the ninth edition of the Latin America Amateur Championship (LAAC) will be contested at Santa MarÃa Golf Club in Panamá City, Panamá, January 18-21, 2024. The LAAC will return to Panamá for the second time in the event’s history and make its debut at Santa MarÃa Golf Club.
“It is an honor to host the top men’s Latin American amateurs at our beautiful venue for the 2024 Latin America Amateur Championship,” said José Ignacio Olea, General Manager of Santa MarÃa Golf Club. “Santa MarÃa Golf Club will provide a quality backdrop to showcase some of the best players in our region.”
Wilson Sporting Goods Co. today announced that professional golfers Willie Mack III and Alex Knappe have joined its professional Golf Advisory Staff. Mack joins Wilson’s PGA TOUR roster that includes John Augenstein, Kevin Chappell, Quade Cummins, Padraig Harrington, Kevin Kisner, Trey Mullinax, Brendan Steele, Kevin Streelman, Martin Trainer and Kevin Tway; and LPGA Tour player Sophia Schubert.
“Wilson’s momentum and player adoption on worldwide tours highlights the quality, consistency and, most of all, the performance of our premium golf equipment,” said Tim Clarke, President, Wilson Golf. “Having up-and-coming players like Willie and Alex choose to play our products mirrors what’s happening on golf courses around the world: better players are trusting Wilson Golf equipment.”
Duca del Cosma, the luxury Italian fashion brand that sells its distinctive handcrafted golf shoes in 46 countries worldwide, wowed American retailers attending the PGA Show last week to secure a record number of forward orders for its latest collection that offers something completely different from any other brand on the market.
Exhibiting in Orlando for the sixth successive year to an audience of nearly 7,000 PGA professionals and more than 800 media, Duca del Cosma unveiled its most advanced range in a host of vibrant colorways, including its feature-packed PRO SPIKE collection offering Tour-level performance and stability to both men and women golfers.
