Under Armour HOVR Drive Golf Shoes Preview - Full Round Comfort and Responsiveness

Sometimes when a golf shoe focuses on comfort or softness, it loses responsiveness.  Think of walking in the sand on the beach for example.  Extremely soft and comfortable, but you don't really have much feel.  And too many golf shoes on the market today unfortunately sacrifice feel as a trade-off for giving you comfort. 

 

Enter the new Under Armour's HOVR Drive golf shoes.  Delivering both total comfort and powerful energy transfer, the new HOVR Drive shoes are a standout option for golfers who demand lightweight flexibility and full-round comfort and support.  Under Armour is basically saying you can finally have your cake and eat it too. 

Reinventing Brooks Koepka - Why the Two-Time U.S. Open Champion is About to Get (More) Real?

Did you see Brooks Koepka talk with the media today at The Honda Classic?  Because if you did, you witnessed ground zero of the reinvention of the back-to-back U.S. Open champion.  And quite frankly, it was absolutely genius. 

 

The 28-year old former World No. 1 player has already made his share of headlines early this season.  Last month Koepka indirectly called out Bryson DeChambeau for his "embarrassing" slow play at the Omega Dubai Desert Classic. 

PUMA Ignite Proadapt Golf Shoes Preview - Adapt or Get Left Behind

If you liked the shoes Rickie Fowler was wearing when he won the Waste Management Phoenix Open last month, PUMA Golf has some good news for you.  Their new Ignite Proadapt shoes, featuring Tour-proven stability, unparalleled traction, and extreme comfort will be available to all of us later next month. 

 

Fowler provided ideas and feedback to the PUMA team as they designed this new full-grain leather upper shoe that utilizes an outsole with Dual-Durometer Tornado Cleats for excellent traction, along with torsional stability provided from the full length Proadapt TPU outsole. 

The Honda Classic: Inside the Course (PGA National Resort & Spa - The Champion Course)

Angled greens, savage winds, and devastating bodies of water greet the best players in the world this week as the PGA Tour heads east for the Honda Classic at PGA National Resort and Spa.  Justin Thomas returns to defend his title against a field that includes 2017 champion Rickie Fowler, 2016 champion Adam Scott, 2017 Masters champion Sergio Garcia, and 2018 U.S. Open and PGA Championship winner Brooks Koepka. 

 

Quality ball striking will be key to success for the eventual champion, as The Champion Course is known for penal rough, demanding par-4s, and one of the toughest closing stretches in all of golf.  Hole nos. 15 to 17 - collectively known as "the Bear Trap" will take center stage again this week, and for good reason. 

Adidas 2019 Forgefiber BOA Golf Shoes Preview: Precise Fit with a Twist

Adidas is releasing a new line of Forgefiber BOA golf shoes that feature their innovative Forgefiber technology for the first time in golf footwear.  Forgefiber uses TPU-coated yarn that's stitched at various angles and layers for precise fit and improved stability in a lightweight golf shoe. 

 

Beyond just the distinctive stitching process, TPU yarns are also compressed and heated, which melt the yarns into the textile upper of the shoe creating more natural support.  Adidas tested the locations of the shoe where golfers would need the most stability, and strategically targeted those areas with this advanced stitching construction. 

Martin Trainer WITB What's In The Bag - The Golf Equipment Trainer Used To Win The Puerto Rico Open

Martin Trainer was an unexpected winner at the Puerto Rico Open today, when he won for the first time on Tour in just his ninth career start.  Prior to his 3 shot victory, Trainer missed the cut in five of his previous eight starts, and in two others finished T-60 and T-73. 

 

But Trainer proved that with patience and determination, even a player of virtual obscurity can breakthrough, and now his confidence is at an all-time high. 

Dustin Johnson WITB What's In The Bag - The Golf Equipment DJ Used to Win the WGC-Mexico Championship

There might not be a player on the PGA Tour, or maybe even on the planet who's more unbeatable than Dustin Johnson when he's firing on all cylinders.  Johnson absolutely dominated the best field so far this season, running away with the WGC-Mexico Championship firing a final round 5-under, 66, for a total of 21-under par.  DJ finished five shots ahead of runner-up Rory McIlroy, and a full 10 shots clear of a group of players tied for third. 

 

Johnson's milestone victory in Mexico was his second WGC-Mexico title in three years, and 20th victory in his career.  It took Johnson 246 starts to become the 38th player in history to reach 20 wins (which is good for a lifetime exemption on Tour).  By comparison to the all-time greats, Tiger Woods and Sam Snead both won number 20 in their 95th start.  Jack Nicklaus won his 20th in start number 115.  And Phil Mickelson won number 20 in his 231st start. 

Latest Backstopping Controversy Proves Golf Twitter Loves to Argue about Anything and Everything

I love golf twitter, I really do.  There are times when you won't laugh harder anywhere else on social media.  A lot of you are quick-witted, imaginative, and brilliantly perceptive. 

 

Then there are other times when a herd mentality takes over like it did today with the latest backstopping accusation directed at Ariya Jutanugarn and Amy Olson on the 18th green at the Honda LPGA Thailand.  It's not surprising because drama and controversy is always more entertaining than common sense.  But it is disappointing. 

Miura Golf Locks in Abraham Ancer as its First PGA Tour Ambassador

Miura Golf today introduced Mexico's Abraham Ancer as the first PGA Tour Ambassador in the legendary brand's history.  In conjunction with this unique partnership with Miura, Ancer has joined with two prominent entrepreneurs to form Dead Solid Perfect (DSP) Golf Mexico, which will become the official distributor of Miura Golf in Mexico. 

 

Ancer and Miura launch their new relationship as the PGA Tour arrives in Ancer's home country today for the WGC-Mexico Championship at Club de Golf Chapultepec.  Ancer's ascension up the Official World Golf Ranking (OWGR) and his use of Miura clubs is not a coincidence. Before switching to Miura in 2017 Ancer was ranked 727th in the World.  Today, he's ranked 61st. 

Galvin Green 2019 Part One Collection Preview: Leading the Way in State of the Art Golf Apparel

For the start of the 2019 season Galvin Green has launched its most advanced collection of technical clothing with an incredible 368 ground-breaking garments and matching accessories. 

 

You're definitely going to find something in this collection to ensure you're always prepared to play your best, whatever kind of weather you might face.  The 2019 Part One collection features greater breathability, stretch properties, moisture transportation, thermal insulation, and ultraviolet protection than ever before. 

Nelly Korda and Aerotech SteelFiber Win the ISPS Handa Women's Australian Open

Nelly Korda won the ISPS Handa Women's Australian Open last weekend by holding off hard-charging defending champion Jin Young Ko for her second career LPGA Tour victory.  The 20-year old champion shot an impressive 5-under, 67 at the Grange Golf Club, and using Aerotech SteelFiber i80 graphite shafts in her irons put on a ball-striking clinic.  Korda hit 15 of 18 greens in the final round, and finished with a 17-under total of 271. 

 

Despite not being able to repeat as champion, Ko shot the low score of the round at 8-under, 64, and also trusted Aerotech SteelFiber shafts in her irons.  Ko scorched the greens, hitting 17 of 18 greens in regulation.  Ko's shafts are SteelFiber prototypes exclusive to the Asian market. 

5 Things to Know about the 2019 WGC-Mexico Championship at Club De Golf Chapultepec

The WGC-Mexico Championship is the 16th event on the PGA Tour's 2018-19 schedule with 46 official events, and 11 of the last 12 winners of this tournament have advanced to the season-ending Tour Championship in Atlanta.  Eight of the top-10 players in the FedExCup standings are scheduled to compete including Xander Schauffele, Matt Kuchar, Justin Thomas, Phil Mickelson, and Bryson DeChambeau.  And Tiger Woods will be making his first-ever start in Mexico. 

 

Last year, Mickelson forced a playoff after firing a final-round, 5-under, 66 to match Justin Thomas (already in the clubhouse).  Mickelson won the sudden-death on the first hole with a two-putt par when Thomas failed to get up-and-down from behind the green at the par-3, 17th hole.  Lefty's 43rd victory came in his 578th career start at the age of 47 years, 5 months, and 12 days, making him the oldest winner of a World Golf Championships event.  Here are five things you need to know about this year's WGC-Mexico Championship. 

Galvin Green and the Evolution of Golf Clothing: Game Changing Technology for the Serious Golfer

When Galvin Green decided to concentrate exclusively on the game of golf in the 1990s, they were about to start a revolution that would completely change the way golfers view their golf clothing.  The golf apparel market was vastly different than it is today, and waterproofs were heavy, unwieldy rain suits that restricted your swing, came in just a few uninspiring colors (mostly black and navy), and didn’t always keep out the rain. 

 

Company founder Tomas Nilsson and chief designer Mats Lundqvist recognized this gap in the market for a new and better type of waterproof clothing, and in 1992 Galvin Green introduced garments in bold new colors that used the best waterproof technology and famous GORE-TEX laminate.  

Since this quantum leap in wet-weather apparel, Galvin Green has pioneered many of the fabric advances and design features that give today's serious golfers absolute confidence to handle any weather conditions on any course in the world. 

J.B. Holmes What's In The Bag (WITB) - The Clubs Holmes Used to Win the Genesis Open

J.B. Holmes started Sunday four shots behind leader Justin Thomas, but persevered in brutal conditions at Riviera Country Club to rally and win the Genesis Open for his fifth career win. 

 

Sunday was a marathon for Holmes and the rest of the field, who had to finish round 3 before starting the final round because of weather delays earlier in the week.  Holmes incredible distance off the tee, precise play with his irons, and clutch putting over the weekend moved him inside the top-10 FedEx Cup Playoffs standings. 

2019 PGA Merchandise Show - Demo Day (Part 2 of 2): Callaway Golf, Ping Golf, Miura Golf, Cobra Golf, and Fujikura Golf

In Part 2 of my PGA Merchandise Show Demo Day recap I'm going to show you more new equipment from Callaway, Ping, Miura, Cobra, and Fujikura, and of course give you my opinions on all the clubs I hit. 

 

Demo Day at Orange County National is a gigantic event, and taking you alongside on twitter and Instagram as things unfolded was incredible fun.  There's still a lot more to show you however, so let's jump right back into it, as we're getting closer to my Best of Show article where I'll share what clubs I thought were best and why. 

Destroying Matt Kuchar: Social Media at its Ugliest

Negative sentiment against Matt Kuchar is spreading again like wildfire throughout the golfing world.  Kooch made a few bumbling comments to Golf.com on Thursday about the ongoing controversy surrounding what he paid a local caddie after winning the Mayakoba Golf Classic, and he's been raked across the coals by a herd of media writers and users on social media ever since. 

 

They're saying Kuchar is "out of touch," what he did "reinforces golf's elitist reputation," and some have even called this a "human issue."  Never mind this kind of holier than thou attitude in judging Kuchar is ironic.  The ugliness of this moral one-upmanship is even worse, and it's destroying the very social fabric it claims to champion in the first place. 

Genesis Open: Inside the Course (Riviera Country Club)

"Ladies and Gentlemen, already 19-under par for 26 holes, just playing his normal game, the leader - Tiger Woods!"  That was Woods in 1992 at Riviera Country Club, playfully enacting a brief fantasy before becoming the youngest player to ever tee it up in a PGA Tour event.  Massive crowds will again follow Tiger around this week as he makes his second start of the year, and it will be interesting to see how he manages expectations as well as his game.  Woods is winless in 12 previous appearances here. 

 

Riviera Country Club is an architectural masterpiece designed by George C. Thomas Jr. in 1927.  Thomas believed "strategy of the golf course is the soul of the game," and Riviera is the quintessential thinking man's course - demanding a variety of shot-making skills and constant strategic calculations. 

2019 PGA Merchandise Show - Demo Day Recap (Part 1 of 2): Wilson Staff, Aldila, Mitsubishi Golf, KBS, Mizuno Golf, and Bridgestone Golf

Demo Day of the PGA Merchandise Show is always my favorite day of the Show.  I run around from area to area and try to hit as many clubs as I can, take as many notes as I can, and share as many pictures, videos, and first impressions with you as I can.  And honestly when the day is over I'm completely exhausted, but also completely ready to do it all over again. 

 

After making my rounds at Orange County Convention Center I can tell you there are going to be products that stand out above the rest like any given year.  But in 2019 we're also going to see some of the best equipment ever produced from a larger number of companies.  There will be more good drivers, woods, irons, wedges, and putters on the market today than ever before. 

Why Phil Mickelson's Win at the Pebble Beach Pro-Am Bodes Well for his U.S. Open Chances in June

After Phil Mickelson won the Pebble Beach Pro-Am, he was asked what the victory does to his chances of competing the career Grand Slam when the U.S. Open returns to Pebble this summer.  Lefty's reply was simple, "Absolutely nothing." 

 

Mickelson's response makes sense when you consider that the greens will be a lot firmer, and rough a lot taller when players return here for the third major of the season in June.  However just because Phil says there's no carry-over, doesn't mean you should believe it, or even that he believes it for that matter. 

Phil Mickelson What's In The Bag (WITB) - The Clubs Lefty Used to Win the AT&T Pebble Beach Pro-Am

Don't look now, but 48-year old Phil Mickelson is having himself one heck of a start to the season, and he's arguably playing better than anyone on Tour right now.  Mickelson won the AT&T Pebble Beach Pro-Am in a Monday finish, and in the process looked in complete control of his game from tee to green.  For Lefty, major championship season couldn't come any quicker. 

 

Mickelson also has a T-2 at the Dessert Classic to go along with his Pebble victory (his 44th career Tour win), and he's been consistently great in all facets of the game.  Phil is ranked 5th in Driving Distance (316-yards), 1st in Approaches from less than 200-yards (36' 8"), and 4th in Putting Average (1.656). wrapped up his fifth win.  There's really not much more you can say other than Phil's playing lights out right now. 

Crosby Weather Strikes Again: Hail Stops Final Round Play at Pebble Beach Pro-Am

It's not uncommon to marvel at the spectacular views of Pebble Beach Golf Links.  And when the winds coming in off the Pacific Ocean start whipping, and the sideways rains start pounding players, this beauty of a course can become an absolute beast. 

 

It's a different kind of weather disturbance however, when marble-size hail completely sheaths greens and forces players to run for cover.  And that's exactly what happened Sunday during the final round of the Pebble Beach Pro-Am as squeegees and leaf blowers were needed to remove the hail from the course. 

USGA and R&A Get it Right - Clarifications to Rule 10.2b(4) Restriction on Caddie Standing Behind Player

The USGA and R&A provided two clarifications to Rule 10.2b(4) today regarding restrictions on caddies standing behind players, and quite frankly they should be applauded for their swift and intelligent actions.  The clarifications take effect immediately. 

 

The purpose of Rule 10.2 is to reinforce the fundamental challenge of making a stroke, and to limit the advice and other help a player may receive during a round.  No one ever took offense with that.  It was the rule's hazy interpretation in penalizing Haotong Li and Denny McCarthy just five days apart however, that infuriated the golf world. 

Is the Modern Golf Swing a Back Breaker? Why it Might be Causing Permanent Damage

We all want to swing our drivers like Dustin Johnson.  Who wouldn't want bomb 300-plus yard moonshots off the tee like Brooks Koepka.  And you just can't turn away from the powerful golf swings of young guns like Justin Thomas and Cameron Champ without developing a mancrush. 

 

According to the experts at the Barrow Neurological Institute, however, these players are damaging their backs in the pursuit of power off the tee.  And even worse, there's a serious risk of devastating and permanent injury for anyone, professional or amateur, who swings in the modern orthodoxy. 

The Evolution of One Length Irons: Why it's Time For You to Really Consider Playing Them

One length irons (or single length irons) have become mainstream equipment news this year thanks to spectacular performances and five worldwide wins by Bryson DeChambeau in just an eight month span.  Although the concept of making each iron in a set the same length is not new (Bobby Jones used single length irons in 1930 to win the Grand Slam), never before has there been so much attention given to single length, and that also means never before has there been so much confusion about them. 

 

There are certainly arguments for and against playing one length irons, and I’ll touch on some of those below.  Most importantly however, I’ll try to help you decide if they’re right for you by separating fact from fiction and taking on the biggest misconceptions about one length irons today. 

Top-5 Courses that Deserve to Host a Major Championship

They're the biggest stages in professional golf for both players and fans alike.  They produce the most elite fields with historical consequence greater than any other tournaments.  They're of course the four major championships, and the courses they're played on are just as important to the story as the actual drama that unfolds during play. 

 

We're all familiar with the iconic tracks that have produced some of golf's most celebrated and haunting moments - Pebble Beach, Shinnecock, Carnoustie, and St. Andrews to name a few.  But what about those major-championship worthy courses that haven't played host yet?  Here are the "Top 5 " courses that deserve to host a major championship. 

AT&T Pebble Beach Pro-Am: Inside the Course (Pebble Beach Golf Links)

The final multi-track pro-am of the year takes place this week on Monterey Peninsula for the AT&T Pebble Beach Pro-Am.  A field of 156 players will tee it up on Pebble Beach Golf Links, Spyglass Hill Golf Course, and Monterey Peninsula Country Club for the first three rounds, with the top-60 players and ties returning to Pebble Beach for the final round on Sunday. 

 

Pebble Beach Golf Links is the shortest course on Tour at just 6,812 yards, but this par-72 track offers a picturesque challenge unlike any other.  Greens are some of the smallest anywhere, and when the winds blow it can transform this sleeping beauty into a wicked witch. 

Pro Golf Tips from Sergio Garcia - Anger Management (Video from Saudi International)

Pro Golf Tips from Sergio Garcia: Anger Management 

 

Releasing your anger completely after a bad shot will help clear your mind so you can focus on the next shot. 

Rickie Fowler WITB What's In The Bag - The Clubs Rickie Used to Win the Waste Management Phoenix Open

Rickie Fowler let a five-stroke lead disappear at the Waste Management Phoenix Open on Sunday after a brutal and strange triple-bogey on the 11th hole.  But Fowler showed incredible poise in regaining the lead, and then holding on for a two-stroke victory, good for his fifth career Tour win. 

 

The win was the first for Fowler since the 2017 Honda Classic, after a series of close calls in Scottsdale.  Fowler entered the final round last year with a one-stroke lead but faltered down the stretch to finish 11th.  In 2017 Rickie finished fourth, and in 2016 he lost in a playoff to Hideki Matsuyama.  In his first appearance here in 2010, Fowler finished second and lost by just shot. 

Golf Continues to Shoot Itself in the Foot - and We Continue to Love it Regardless

The last 10 days were pretty tough to endure if you love golf.  From a cheeky photo posted on Instagram of our U.S. Open champion, to a seemingly petty jab at a fellow player by one of the Tour's "nice guys," this week was farcically disappointing for golf. 

 

A Masters champion destroyed at least five greens in anger at a tournament in Saudi Arabia and was disqualified for "serious misconduct."  A new 2019 Rule of Golf was interpreted and applied so absurdly that the only thing more deflating would be if the rule was interpreted and applied nonsensically a second time - and because it's golf, of course it was.  But even with golf's peerless capacity to dumbfound, we continue to love this sport. 

USGA and R&A 2018 Driving Distance Report: Distance Up Again, but is it Really a Bad Thing?

The USGA and The R&A have released the 2018 Annual Driving Distance Report containing driving-distance data from seven men's and women's professional golf tours around the world, and as expected distance has once again increased. 

 

In 2018 data showed that driving distances on these seven tours increased by an average of 1.7 yards, which is slightly less than the previous year's gain of more than 3 yards.  On the PGA Tour however, distance gain was up almost 4 yards, and on the Web.com Tour gains were up almost 2 yards.  But is this really such a bad thing? 

Titleist 2019 Players and Hybrid Golf Bag Collection Preview - Excellence is in the Bag

Titleist is releasing five new golf bag models in 2019 across the Players and Hybrid categories, and to commemorate the launch, the Players 4 Plus will be on display this week on the PGA Tour, carried by the caddies of Titleist brand ambassadors competing in the Waste Management Phoenix Open. 

 

I already gave you a sneak peek and reviewed the Hybrid 5 when I gave that bag away during my PGAPappas 12 Days of Christmas Golf Giveaway.  And I can tell you now that the other four models in the 2019 collection are also feature-rich designs for dedicated golfers seeking lightweight stand bags without sacrificing storage or durability. 

Bryson DeChambeau and Bridgestone Golf Dominate in Dubai

Bryson DeChambeau and Bridgestone Golf are one on heck of a burner right now.  DeChambeau won his first European Tour event last week with a convincing 7-shot victory at the Omega Dubai Desert Classic.  And Bridgestone Golf won for the 8th time in the last 17 events, including wins on the PGA Tour and LPGA over the last five months. 

 

DeChambeau hit 80-percent of the Greens-In-Regulation on Sunday using the Bridgestone Tour B X ball (good for second in the field), and his victory was the seventh in his career.  In DeChambeau's last nine starts, he's won four times, picked up another two top-10s, and hasn't finished outside the top-20 a single time.  I think it's safe to say Bryson trusts his golf ball. 

Mizuno RB Tour and RB Tour X Golf Balls Review - There's a New Player in Town

New drivers and COR springlike effect are the rage this season as OEM's battle for your hard earned equipment dollars, but the golf ball might be making more of a difference in your game today than anything else on the market.  And Mizuno is bringing the new tour-caliber RB Tour and RB Tour X balls to the United States for the first time in company history as part of their 2019 global launch. 

 

The RB Tour and RB Tour X golf balls promise optimum greenside feel plus excellent performance in the wind thanks to a new drag-reducing Cone dimple profile (C-Dimple), and could realistically take a big bite of market share in just its rookie year.  Let me tell you why. 

2019 PGA Merchandise Show and Demo Day Giveaway

The 2019 PGA Merchandise Show wrapped up on Friday, and if you follow me on twitter and Instagram I brought you behind the scenes at Demo Day and from the convention floor. 

 

I'll start posting more pictures, videos, and articles beginning this week that you don't want to miss - including recaps of each day, winners and losers from the Show, and my annual Best of Show wrap-up.  And of course, I also brought home some goodies for you and this year we have eight really fun giveaways! 

Adidas 2019 TOUR360 XT and TOUR 360 XT SL Shoes Preview: A Legend Reborn

Adidas is taking performance golf footwear to the next level with their new Tour 360 franchise that features the totally redesigned TOUR360 XT (featuring the highest-performing cleated outsole the brand has ever made), the TOUR360 XT SL (the first-ever spikeless version of the TOUR360 in the history of the iconic shoe), and the TOUR360 XT SL BOA (a spikeless BOA version). 

 

The new footwear derives its name from the X-shaped traction system (X-Traxion) on the outsole, which provides multi-directional grip throughout the swing.  These X-shaped lugs provide more stability than ever before, and react with better traction through uneven lies due to their eight-sided touch points with the ground.  You'll feel more locked in throughout the swing the lugs react to any conditions you might encounter, and the result is an exceptional grip without any sacrifice of comfort. 

Fujikura Ventus Shaft Preview - Tour Driven Shaft Powered by VeloCore Technology

Fujikura is releasing their newest shaft in a long-line of Tour-inspired shafts next month that promises to significantly tighten shot dispersion and maximize ball speed (especially on off-center shots). 

 

The new Ventus shafts are designed with cutting edge, premium materials, and are the first shafts to include Fujikura's all-new VeloCore Technology.  Developed with an accelerated taper design that enhanced load and feel, the Ventus boosts clubhead performance by maximizing energy transfer no matter what kind of swing you have. 

Srixon Z-Forged Irons Preview - Hot as a Pistol, Keen as a Blade

I've been telling you guys for years now that Srixon is making some seriously awesome steel.  And the Z-FORGED (their latest offering) is crafted for the best players in the world, and one of the most gorgeous iron sets you'll find anywhere. 

 

The Z-Forged begins with two sharp lines at the back (one from the toe and one from the heel) which form its signature double curve design.  And it's forged construction delivers soft feel in a crisp explosive profile for an elevated blade performance. 

Callaway Apparel SWING TECH Preview - Bring Improvement to Every Movement

The 2019 line from Callaway Apparel will feature a new technology called SWING TECH which fuses athletic performance with classic fit and game changing innovations.  Re-engineered construction and materials provide noticeably less restriction and more stretch to maximize your range of motion on every swing. 

 

What makes SWING TECH so revolutionary is that it's redefining what performance golf apparel should be.  Seam construction and materials used were designed with the goal of limiting restriction throughout the swing.  And with SWING TECH, Callaway Apparel has created a game changing innovation in authentic gold apparel that's going to help golfers look, feel, and perform their best from top to bottom. 

Titleist 718 AP2 and AP3 Limited Black Finish Irons Preview - The John Wick of Golf Irons

It implies seriousness and professionalism.  It indicates strength and discipline.  The color black is authoritative and powerful, and Titleist is now offering their 718 AP2 and AP3 beasts of the fairway in a limited high polish black finish that makes these irons look even more cold-blooded and dangerous. 

 

The new 718 AP2 Black and AP3 Black heaters are finished with a sleek, high polish black PVD coating that gives them a supercharged, almost venomous look that confidently asserts you're a force to be reckoned with.  These are the John Wick of golf irons. 

Callaway Golf Becomes Official Partner of the European Tour - Next Stop, Total Consciousness!

In recent years Callaway Golf has dominated the equipment market as the #1 driver in golf and the number 1 irons in golf.  And now with the announcement that Callaway is an Official Partner of the European Tour, it's making it known to all comers - they're locked and loaded with their sights set on being the #1 brand in golf for a long, long time. 

 

The wide-reaching partnership is for the next five years, and you're going to see Callaway absolutely everywhere.  They will be the official driver, official golf ball, and official shoe and golf bag of the European Tour.  Odyssey and OGIO become the official putter and luggage brands respectively.  And Callaway Apparel and Travis Mathew become the official on-course apparel. 

Callaway Apparel Signs Cody Gribble as Tour Authentic Flagship Brand Ambassador

Callaway Apparel announced today that PGA Tour winner and University of Texas national champion Cody Gribble will be their flagship brand ambassador for the Tour Authentic collection.  This collection is an exclusively curated collection of ultra-premium garments representing the absolute best in materials, craftsmanship, and innovation. 

 

Callaway executed a meticulous search to find and identify an ambassador for their Tour Authentic collection who would epitomize the elite player seeking the best in form and function.  After meeting with Gribble Callaway knew immediately he is exactly the kind of player for whom this design was created. 

Scotty Cameron 2019 Select Fastback 2 and Squareback 1.5 Putters Preview - Tour-Proven Mid-Mallets Add Key Neck Configurations

There are only a few putter companies on the market that get me really excited for new launch season.  Scotty Cameron is always one of them, but not for the reason you might think.  Yes Scotty is the gold standard for performance and craftsmanship.  But Cameron also gives golfers exactly what they want when new designs are created and genuinely takes into account our feedback. 

 

So it wasn't a surprise to learn Cameron added two new mid-mallet models to his flagship line of Select putters this year based on feedback from the game's best players and the golfing community overall.  The Select Fastback 2 and Select Squareback 1.5 incorporate specific neck configurations and performance characteristics that focus and cater to our collective voices as a golfing community.  And I have to salute Scotty for that. 

Mizuno Unveiling New ST 190 Woods, JPX 919 Irons, and New Athlete Partnerships at PGA Merchandise Show

After a short hiatus from the PGA Merchandise Show, Mizuno Golf returns to Orlando next week where they will exclusively unveil new products and athlete partnerships to the more than 40,000 attending  PGA Professionals, golf retailers, and industry leaders from around the world. 

 

During Demo Day I'll be hitting and testing their new ST190 Woods and JPX919 Irons and bring you coverage of their comprehensive lineup of equipment, bags, and accessories throughout the week.  I can't even begin to tell you how seriously pumped I am that Mizuno is back! 

Miura Golf CB-301 Cavity Back Irons Preview - A Masterful Evolution in Iron Design

Taking the most innovative design elements of their traditional models and blending them with modern techniques, legendary Japanese club maker Miura Golf has created the new CB-301 irons, and they're being hailed at the finest forged irons in Miura's storied history. 

 

The CB-301 irons are fully forged cavity backs with an incredibly large sweet spot for consistent distance and accuracy, and also the longest irons Miura has ever produced.  Miura's calling them the model we've all been waiting for.  I'm calling them a cavity back design that potentially creates an entirely new standard for iron performance and exellence.  Straight up, these look like champions for golfers of all skill levels. 

Aerotech Golf SteelFiber FC Graphite Iron Shafts Preview - Become a Better Ball Striker

If you want to be a great ball striker you need to hit the high soaring ball with your irons and also the low penetrating missile.  And Aerotech Golf is making it easier in 2019 for us to fire darts and take control of our iron trajectories no matter what type of shot the course demands. 

 

The new SteelFiber fc "Flight Control" graphite irons shafts will be unveiled next week at the PGA Merchandise Show, and these really could be the kind of shafts that once and for all make us the ball-strikers we've always hoped to one day become. 

2019 Major Championship Predictions - First Time Winners Will Continue Their Incredible Run

We’re about 80 days away from the first major of the new season, and last year’s major champions and stories will be tough to beat.  Patrick Reed was amazing in his Masters win, outplaying Rory McIlroy while holding off frenzied charges from Jordan Spieth and Rickie Fowler.  Brooks Koepka won two of the next three majors, emerging victorious in the U.S. Open and PGA Championship (becoming just the 20^th player in history to win multiple majors in the same season).  And Francesco Molinari breezed through the final round at the 147^th Open Championship bogey free to become Champion Golfer of the Year. 

 

If any of these stories surprised you in 2018, prepare for even bigger surprises in 2019.  Like Brooks Koepka not winning any majors after winning two in the last three years.  Like Jordan, Rory, and Phil Mickelson not being able to close out career grand slam chances.  And maybe the biggest surprise, first-time major winners taking all four major championships in 2019 (making that a run of 14 first-timers in the last 17 majors).