Wednesday, July 19, 2023

FootJoy and Harris Tweed Join Forces for a Limited Edition Premiere Series Launch

Following the releases of the Black Watch Packard in 2021, and Shawbost Collection last year, the partnership are proud to introduce two new models ahead of this year’s Open Championship, the FJ x Harris Tweed Premiere Series Hoylake shoes—a true embodiment of modern elegance.

What sets these shoes apart is the inclusion of the Hoylake Green cloth that has been added to the Premiere Series Wilcox and Field models to complement the timeless design and innovative performance technology.

Crafted exclusively in the Outer Hebrides using truly traditional methods, pure virgin wool is handwoven to create unique, flawless and beautiful designs featuring a distinct tweed and design character.

This particular cloth was hand selected to recognize both brands’ intrinsic role in the history of the game and shared celebration of heritage.

Each pair of Premiere Series Wilcox and Field comes with a unique shoe bag made from the same cloth as featured on the shoes.

The Hoylake Wilcox - Exuding a timeless charm, now boasts a captivating touch with the inclusion of the renowned Harris Tweed fabric, gracefully adorning the saddle. Accentuated by a bronze FJ logo, these shoes epitomize the perfect blend of heritage and modernity. Crafted from luxurious, supple uppers and enhanced with a complementing navy heel and a stylish striped ribbon detail.

The Hoylake Field - The heel of each shoe is adorned with this legendary Harris Tweed material. The distinct striped ribbon loop delicately enhances the visual appeal, perfectly complementing the iconic fabric. It’s a tasteful accent that exemplifies the shoe’s attention to detail. It’s not just about aesthetics however, both the Hoylake Field as well as the Wilcox shoe are built for performance, with the multi-tone VersaTrax+ outsole, engineered to provide optimal traction and stability.

FootJoy brand ambassadors such as Justin Thomas, Max Homa, US Open Champion Wyndham Clark and Billy Horschel will be presented with the shoes ahead of the 151st Open Championship at Royal Liverpool.

Both models will be available at www.FootJoy.com and select retailers from August 3, 2023.

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