PUMA Golf x Liberty of London Launch Luxury Collection

PUMA Golf has partnered with iconic brand, LIBERTY OF LONDON, to bring a luxe touch to a unique collection of golf apparel. The PUMA Golf x LIBERTY collection stands out with vibrant colors, embroidered embellishments, and beautiful, blooming prints. Since 1875, Liberty has represented the finest in high-end design and luxury homeware, known especially for their unique prints and exquisite craftsmanship. The collection will launch in conjunction with The Open Championship, a true homage to the rich history and tradition of golf.

“This collection is where golf meets art and fashion,” said Mike Diaz, Marketing Director, PUMA Golf. “It’s a true fresh take on casual-lux, which mirrors the nature of The Open Championship. This is a prestigious showcase for course-ready elegance with authenticity to the host city, Liverpool.”

The line is constructed from premium materials with many of the patterns being unique to Liberty, some of which stem from the 100-year history of the company. Pieces like polos, bottoms and footwear are available in a full range of men’s and women’s sizes. Each of the items in the collection bring a course-ready elegance and fresh take on casual luxury to players who prefer high fashion with low maintenance, all in a blue-green color pallet fit for the Open Championship.

"For this exclusive collaboration of golf wear, shoes and accessories, we hand-selected an elegant trailing botanical from the Liberty archive,” said Pere Bruach, Liberty Senior Designer. “Colored with warm hues of reds, greens and blues to reflect Puma’s avant-garde style, we wanted to bring a contemporary twist to a traditional Liberty tree of life design with ornamental leaves and stylized blooms."

Items in the PUMA x LIBERTY collection include:

For Men:

• Puma x Liberty P Cap - $45
• Puma x Liberty Bucket Hat - $50
• Puma x Liberty Polo - $85-$90
• Puma x Liberty ¼ Zip - $110
• Puma x Liberty Short - $75
• Puma x Liberty Ignite Elevate shoe - $170

For Women:

• Puma x Liberty Visor - $30
• Puma x Liberty SL Polo - $70
• Puma x Liberty ¼ Zip - $75
• Puma x Liberty Skirt - $85
• Puma x Liberty Ignite Malibu shoe - $130

All items in the PUMA GOLF x LIBERTY collection are available at retail and on pumagolf.com today. For more information regarding the collection, please visit pumagolf.com.