Bobby Jones Group to Manage The Silos at Granada Farms

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Granite Falls, N.C.’s The Silos at Granada Farms. The 1976 Tom Jackson-designed layout that sits on rolling countryside in the Foothills of North Carolina presents risk and reward shot making opportunities for golfers of all skill levels.

“Bobby Jones Links embraces a direct, roll-up-your-sleeves approach to managing golf properties that is helping us scale more effectively as we improve the guest experience at this property,” said Silos Owner Brandon Lee, who also owns the nearby BJL-managed Player’s Ridge Golf Course. “Having two courses in close proximity means we are able to make a noticeable difference in the day-to-day experience for our members and guests as we optimally utilize our equipment, staff, and resources. BJL brings a depth of knowledge that helps us put goals and ideas into action plans. When it comes to breathing new life and a stronger, more vibrant culture to a property, BJL’s seasoned perspective is very valuable.”

Course renovations on The Silos have already begun, according to Lee, who adds: “Our immediate focus is improving the overall golf product, making the tees and greens better and offering a full range of the items golfers want to see in the pro shop. The playability and enjoyability that our customers expect and deserve are a huge focus early in this process of reimagining the property. Our patrons are going to see conditions improve across the board. Some of our holes, like No. 15 and 16 have our attention as we make improvements, and we think these holes can turn into showstoppers for the course. The Silos has the best views of any golf course in the area. It’s close to the mountains and the views are stunning.”

The spacious barn venue on the property is currently being used as a party and event venue. Lee says he and his team are developing plans to add a permanent restaurant and bar in that space, and then lease out the restaurant.

“We enjoy projects like the Silos at Granada Farms because we’re hands-on in the process of bringing Brandon Lee’s vision for what this place can be to life,” said Bobby Jones Links’ Chief Development Officer Doug Hellman. “It’s opportunities like this that allow us to draw on our deep expertise in all facets of course development and operations to achieve our client’s goals and ROI while elevating the golfing experience at this property. Over time, the improvements will be dramatic.”

For more information, visit BobbyJonesLinks.com