If you're a gear geek there's no better place to be in the world than the PGA Merchandise Show. Thousands of new product launches for four straight days, showcasing drivers, irons, putters, apparel, and everything you can imagine in your craziest Golf Gone Wild dreams.
And I'm bringing you inside the 2016 PGA Merchandise Show with a horde of pictures and videos, starting with this DAY 1 RECAP: Part 1 (a multi-part series).
I'll have similar multi-part recaps for days two and three as well. And of course my Best of Show, letting you know what new gear and attire stood out as superior within certain categories.