TRUE Linkswear Reveals Members Only Limited Edition Footwear Apparel and Accessories

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, announces the annual release of ‘Members Only’ shoe, releasing just in time for the first major championship of the 2024 season.

These limited-edition staples are available in the FS Slide, OG 1.2, FS-01 shoes, as well as the All Day Polo, and Lux Tech Hat. TRUE customized each style with special hints of azaleas, their signature Augusta green accents, and unique branding elements that pay homage to the greatest tradition in golf.

USGA unveils First Ever National Junior Team in Next Step for National Development Program

The United States Golf Association (USGA) has announced the establishment of the inaugural U.S. National Junior Team, the newest milestone for the U.S. National Development Program, which launched last year to ensure that American golf is the global leader in the game by focusing on six key pillars: talent identification, access to competition, national teams, athlete resources, player development and relations and athlete financial support.

The program’s elite juniors represent the first of three national teams to be formed with the Amateur Team to be announced in 2025 followed by a Young Professional Team in 2026.

Cobra Golf Introduces Limited Edition Darkspeed Augusta Inspired Season Opener Drivers

Today COBRA Golf introduced a new, limited edition DARKSPEED SEASON OPENER driver in celebration of golf’s first major. Like the in-line DARKSPEED models, the LE driver features groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face technology. 

While vibrant colors usually define golf’s inaugural major, this year, darkness reigns supreme. The new DARKSPEED LS SEASON OPENER limited edition driver combines a unique colorway with Azaleas on the sole and Augusta green highlights for a festive, spring feel. Paired with an exclusive shaft and headcover, this driver makes a statement in both looks and performance.

Club Champion Iron Fitting Review (Del Mar, California) - PGAPappas 12 Days of Christmas Guest Review

Every year one of the best times I have is being fit at Club Champion.  The massive selection of clubs, the fitter expertise, and ultimately the results, final product, and being treated in every way like a Tour pro.  Club Champion delivers in spades.

Rob (@stx_n_stns_golf on X) recently got to experience a Club Champion iron fitting as the winner of my PGAPappas 12 Days of Christmas Club Champion Iron Fitting Giveaway and it sounds like Rob had an amazing, maybe even perfect day at his fitting.

Wilson Golf Introduces the Next Generation of Award Winning Infinite Putters

Wilson Sporting Goods Co. unveils the all-new Infinite Putter collection, which inspires golfers to unlock their putting potential by delivering truer strikes and a more consistent stroke. The lineup is available for purchase starting today on wilson.com and at retail locations.

Activation parallel alignment lines, which assist golfers in hitting their target with ease, are featured on every head shape in the Infinite range. A thicker middle line, accompanied by two thinner lines on either side, optimizes focus to instill more confidence at address.

Pinehurst Resort Announces Pinehurst Sandmines - Home to Pinehurst No. 10

Pinehurst Resort's first original golf course in three decades will have a distinctive home that features a name rooted in local history - Pinehurst Sandmines.

Pinehurst Sandmines covers more than 900 acres, most of it still wooded and undeveloped. With Pinehurst No. 10 highlighting the dramatically sloping northwest ridge of the area, the Sandmines setting offers Pinehurst the potential to expand its guests’ experiences. A variety of future developments are being evaluated, including an additional 18-hole golf course, a short course, clubhouse and guest cottages.

Bettinardi Golf Premiers MB24 and CB24 Irons

Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, proudly introduces the highly anticipated first-generation Bettinardi Irons. This debut line applies Bettinardi’s signature Honeycomb milling and classic design characteristics that deliver superior performance and versatility to meet the diverse needs of golfers worldwide.

Meticulously engineered with unparalleled precision and attention to detail, the first-generation irons showcase two distinct models: the MB24 and the CB24. Co-forged with premium materials to create a solid-body iron, each model is designed to provide golfers with unparalleled feel, control, and forgiveness, elevating their game to new heights.

Valspar Championship Winner Played Graphite Design Tour AD DI

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valspar Championship was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist 818 H2 19° hybrid.  The champion claimed his second PGA Tour victory after collecting four birdies during the last nine holes to win the tournament by two strokes.

“Congratulations to the PGA Tour veteran on winning his second career PGA Tour event at the Valspar Championship.  The champion has trusted Graphite Design golf shafts for the accuracy and distance needed to win on the PGA Tour”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc. 

TGL Presented by SoFi Announces Inaugural 2025 Season Launch Dates

TGL presented by SoFi, the new team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, officially announced its inaugural season launch for the first three Tuesdays of January 2025, kicking off Tuesday, Jan. 7 in prime time on ESPN and ESPN+ in the U.S. Presented by SoFi, the all-in-one bank and personal finance company, TGL consists of six teams of PGA TOUR superstars competing in a progressive, fast-paced form of team golf within the custom-built SoFi Center, a 250,000 square foot venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla.

The launch of TGL’s inaugural season will benefit from promotion during ESPN’s comprehensive coverage of the NFL Playoffs and new 12-team College Football Playoff. At this time of year, ESPN’s coverage includes TGL’s week 2 match on Tuesday, Jan 14, the night following ESPN’s Monday Night Football Wild Card Playoff game, and TGL’s week 3 match on Tuesday, Jan 21, the night following ESPN’s coverage of the College Football Playoff National Championship Game. ESPN’s NFL Playoff game and College Football National Championship Game are traditionally the network’s most-watched games each year and drive January as the network’s most-watched month.

PXG Debuts New Retail Studio and Golf Club Fitting Studio in Orange County

PXG has officially opened its first greater LA-area flagship storefront.

Ideally situated in Huntington Beach, California, PXG Orange County is set to deliver a premier PXG custom golf club fitting and apparel shopping experience for golf and fashion enthusiasts.  

Darrell Survey Shows 98.6 Percent of Players Prefer Bushnell Over Competitors

For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 98.6 percent of THE PLAYERS Championship field used a Bushnell laser rangefinder in preparation for competition.

In a survey of 144 players taken during THE PLAYERS Championship, 142 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of golf’s most competitive events.

TravisMathew Tees Up Exclusive Pop-Up Shop at Pebble Beach

TravisMathew, the popular lifestyle apparel brand synonymous with premium quality and style, is proud to announce its partnership as an Official Sponsor of the prestigious Pebble Beach Food & Wine Invitational. As part of this esteemed collaboration, TravisMathew will unveil an exclusive pop-up shop at Pebble Beach, offering golf enthusiasts a curated selection of its signature men's and women's apparel. 

Nestled within the scenic and historic grounds of Pebble Beach, the limited-time TravisMathew pop-up shop will showcase an array of versatile apparel options, many of which will be accented with a unique Pebble Beach logo, available exclusively at this location. From March 20 to May 20, 2024, golfers and fans of the brand can enjoy TravisMathew's premium collection, designed for both comfort and style on and off the green.

Revelyst Announces Acquisition of PinSeeker, a Leading Skill-Based Golf Simulator Competition Platform

Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc. (NYSE: VSTO), today announced it has acquired PinSeeker, a Wasserman portfolio company and the leading simulator off-course golf and connectivity app that hosts real-time, virtual, closest-to-the-pin tournaments.

The PinSeeker app enables golfers to compete in contests and challenges with their friends, families and fellow golfers, wherever they are located. The app hosts virtual tournaments, closest-to-the-pin challenges and other contests where participants can play for free or compete for real money, experiencing the thrill of competitive golf with anyone, anywhere. The acquisition allows Foresight Sports to capitalize on strong market demand for competitive tournaments and experiences in off-course golf and will fast-track the evolution of Foresight’s digital game and content platform.

Back to Back for Fujikura VENTUS Black at TPC Sawgrass

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft PGA Tour. Including another back-to-back win for VENTUS Black at the Players Championship.

 

At the Players Championship on the PGA Tour, Fujikura dominated the field as the #1 driver, wood and hybrid shaft. In total, 40.7% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft and 27.8% using a Fujikura hybrid shaft.

Miura Golf Launches IC-602 Irons

Miura Golf is now pleased to announce the release of their new hollow-body iron.

The IC-602 is a multi-material hollow bodied iron delivering both distance and forgiveness. Shinei Miura has seamlessly blended modern technology with the renowned look, feel and sound of a Miura forged iron. Although designed with advanced players in mind, the IC-602 delivers shot making confidence to golfers of all skill levels.

Motocaddy Strengthens US Sales Team Following Record Growth

Motocaddy, the world’s leading electric caddy brand, has strengthened its U.S. sales team with the appointment of two experienced and well-respected industry figures to drive further sales through green grass accounts and build on opportunities with big box retailers.

The new joint Vice Presidents of Sales, Mike Samoles and Andy Warren, PGA have over 50 years of golf industry experience between them and join the brand following a record 42% growth in the biggest golf market last year.

Wilson Staff Model ZM Wedge Review

A gruesome horror story lie from ominous rough.  A pin position or forced carry that can turn the hole into a dark comedy.  We've all been there.  The short game isn't easy and a single shot with your wedge can be the difference between glory and agony.

That's where the 2024 Wilson Staff Model ZM come in.  No virtue is a more universally accepted test of golf equipment excellence than trustworthiness.   And my new Staff Model wedge had me trusting it from the very first swing.  Wherever you are on the course, whatever the conditions, ZM will take you where you need to go.

PING Announces Power Fitter Award Winners

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2023.

This year’s list includes 346 winners, a mix of accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than 50 years ago.

PAYNTR Golf and Carbitex Unveil the X TRAINER XC 001

PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market.

Designed to provide athletes with a competitive advantage in their athletic prowess, the X TRAINER XC 001 is a versatile training shoe equipped with PAYNTR Golf’s groundbreaking propulsion technology that revolutionized performance in golf footwear. The product is currently available for purchase online, retailing for $180.00.

NBC Sports Surrounds the 50th PLAYERS Championship with Comprehensive Coverage

NBC Sports will surround the 2024 PLAYERS Championship with comprehensive live championship and studio coverage from The Stadium Course at TPC Sawgrass in Ponte Vedra Beach., Fla., across NBC, GOLF Channel and Peacock, beginning with Golf Central Live From THE PLAYERS at 7 p.m. ET on GOLF Channel and Peacock.

 

Live championship coverage on GOLF Channel and Peacock begins Thursday and Friday at Noon ET, with NBC and Peacock carrying exclusive live weekend coverage beginning both days at 1 p.m. ET. All live championship and studio coverage airing on NBC and GOLF Channel will stream live on Peacock.

Streamsong Golf Resort Announces Opening Day for All 19 Holes on The Chain

Streamsong Golf Resort is pleased to announce the opening of all 19 holes on its fourth golf course, The Chain, for preview play effective March 31, 2024. The 3,000-yard Coore and Crenshaw Design short course opened 13 holes in November 2023, and with fairer March temperatures, can now offer the entire 19-hole routing for guests.

The Chain brings the world-renowned duo of Bill Coore and Ben Crenshaw back to Streamsong for their second act after designing the award-winning Streamsong Red in 2012. The Chain moniker originates from decades old dragline chains found on site during the course routing process that were used to mine the land where Streamsong now sits.

Victory for Ventus at the Arnold Palmer Invitational

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft on the PGA Tour. Including a victory for VENTUS at the Arnold Palmer Invitational, it was another successful week across all global Tours for Fujikura, with multiple victories on the DP World Tour and LPGA Tour.

At the Arnold Palmer Invitational on the PGA Tour, Fujikura dominated the field as the #1 driver and wood shaft. In total, 43.5% of the field used a Fujikura driver shaft during the week, with another 38.7% in the wood shaft category.

Jason Day Takes Equity Ownership in PAYNTR Golf Launching Collaboration for Innovative Golf Shoe Collection

PGA champion and former WR#1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest growing golf footwear brand, today announce their partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

This collaboration marks a significant milestone in the world of golf footwear, as it brings together the expertise of one of the world’s top golfers with the innovative capabilities of the game’s leading footwear brand. The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024 with Day testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

Honma Golf Upgrades T//World Wedges and Debuts New Finishes

Honma Golf, the leader in exquisitely crafted performance golf equipment, announces the new enhanced T//World W5 Wedge, an elite club design that showcases the ultimate in wedge innovation and craftsmanship.

The W5’s reimagined face design and sole options create exceptional play plus Honma’s legendary artistry and craftsmanship.

PUMA Golf Unveils Limited Edition Gator Capsule in Honor of 50th Anniversary of Sawgrass Championship

PUMA GOLF® released a limited-edition capsule in honor of annual Sawgrass Tournament, highlighted by the PHANTOMCAT NITRO™ GATOR golf shoe.

The limited-edition PHANTOMCAT NITRO™ GATOR, designed in homage to the great state of Florida and the alligators that populate it, features a timeless wingtip design complete with a striking navy, gold, and white color scheme.

Tour Edge Claims 27th Victory on PGA Tour Champions at Cologuard Classic

A now 9-time winner on the PGA TOUR and PGA TOUR Champions won the 2024.

Cologuard Classic playing Exotics C723 fairway woods Sunday in Tucson.

Stay and Play like the Pros after The PLAYERS Championship

Experience golfing excellence in scenic Ponte Vedra, Florida, near Jacksonville. As our guest, enjoy exclusive privileges with our TPC® Sawgrass partnership, a premier golf destination.

Explore THE PLAYERS, a Stadium Course designed for hosting the Championship and serving as the PGA TOUR’s flagship event home. This bucket-list course guarantees optimal views for all spectators.

ECCO Golf Introduces Latest Collection Headlined by New LT1 Golf Shoe

ECCO Golf proudly introduces its latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with ECCO’s groundbreaking LTYR technology.

The revolutionary LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.

Srixon ZX7 Mk II Irons Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

When I review equipment and gear you guys know these are products I've tested that ultimately stand out as special.  You already know how much I love my Srixon ZX7 Mk II irons.  We have have chats in DMs and in posts about everything I review and it's always incredibly gratifying to help you find new equipment and gear that works best for you.

And this guest review of the Srixon ZX7 Mk II irons by Nick makes me smile ear to ear because hit sounds like he might have an ideal set of irons for his game.  Nick won the ZX7 Mk II in my PGAPappas 12 Days of Christmas Giveaway and says they are "10/10 in the looks department," and are "classic player irons with a little extra juice [that] stop on a dime."

Callaway Apparel Introduces New Premium Collection for Men

Callaway Apparel has revealed its all-new Premium collection of apparel for men, the company’s finest expression of craftsmanship, materials, and technical innovation designed for the player seeking the best in form and function.

Available now, this elevated menswear capsule brings together elegant silhouettes with a refined sporting edge, and has been created with meticulous attention to detail, for the discerning golfer demanding the very best form, ultra-premium function and performance.

Cobra Golf Introduces 2024 Snakebite Wedges with Raw Finish and New Milling Pattern

COBRA Golf, a leader in golf club innovation, has introduced the SNAKEBITE wedges in a new, Tour-preferred RAW finish.

The new non-plated RAW finish will be available in all three grinds (Classic, Versatile and Wide-Low) in the SNAKEBITE model. In addition, the game improvement SNAKEBITE-X model will be available in additional loft options: 50-, 54- and 58-degree.

FootJoy by Buscemi 2024 Limited Edition Wilcox and Field LX Announced for The PLAYERS

FJ by Jon Buscemi 2024 sets a new Gold standard for luxury performance in golf footwear.  The limited edition collection honoring The PLAYERS is available on March 12th at footjoy.com.

Known for his fervor for golf and elevated street style, Jon Buscemi delivers nostalgia-rooted designs that combine the highest quality craftsmanship with the finest materials and high-end embellishments.

PING Introduces G730 Irons

Building on its commitment to make golf easier and more enjoyable through equipment innovation and custom fitting for golfers of all skill levels, PING introduced the G730 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.

The custom-built G730 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Singles Daily Draw Introduced at The Home of Golf

Golfers looking to secure a coveted tee time on the Old Course at St Andrews will have the opportunity to enter a new singles daily draw, offering a modern and equitable digital solution to its in-person singles queuing system.

The Old Course Singles Daily Draw will be introduced from 12th March 2024, giving golfers the chance of securing a tee time by joining with existing groups of two or three pre-booked golfers.

PING Introduces i530 Irons

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance.

The i530 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Shot Scope Debuts Revolutionary Full Hole Maps for GPS Smart Watches, Displaying Personalized Club Data for Pinpoint Shotmaking During a Round

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology has unveiled full hole maps.

This is a revolutionary feature for the Company’s X5 Golf Watch that displays a golfer’s personal club distances through an interactive map, enabling pinpoint shot making for golfers.

Golf Pride Introduces All New Putter Grip with Reverse Taper Technology

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology.

Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15.

PUMA Golf x Arnold Palmer Collection Provides Iconic Style and Legacy Looks

When we think of iconic golf and legendary style, the first name that comes to mind is The King, Arnold Palmer. Known as much for his charisma, presidential friendships, love of aviation, and tasteful clothes, as his hall of fame status, nobody embodies the “star,” persona more than Arnie himself. To celebrate The King’s legacy, PUMA Golf has yet again partnered with the AP brand to create the latest PUMA Golf x Arnold Palmer Collection.

Designed to celebrate Arnie’s massive impact on the game and its style evolution, the new PUMA Golf x Arnold Palmer Collection boasts fresh and sophisticated looks. The collection is truly “fashion forward,” meaning inspired by the past while re-defined for the future in a classic but contemporary way. PUMA Athlete, Rickie Fowler, had a fond relationship with the late Mr. Palmer and will compete in the collection at The Arnold Palmer Invitational at Bay Hill to honor The King’s legacy.

USGA Elects Five to Executive Committee at 2024 Annual Meeting

Andrew Biggadike of Ho-Ho-Kus, N.J.; David Dorton of Atlanta, Ga.; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Va.; and Andy North of Madison, Wis. were elected to serve on the USGA Executive Committee at the Association’s Annual Meeting in Nashville, Tenn.

Additionally, Cathy Engelbert of Berkeley Heights, N.J., was elected to her second three-year term on the 15-person volunteer board that provides strategic and financial oversight as the Association’s policymaking and governance board.

PXG Apparel Collection Combines Athletic Sportswear with Retro Inspired Edge

PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes. The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality. 

Five curated capsules, totaling 52 golf and lifestyle pieces for men and women, bring the collection to life: Course Ready, Spring Break, Everyday, Golden Hour, and the Tech Edit.  Each of these stories includes exclusive patterns and prints, calming hues, thoughtful design details, and performance fabrics, offering a well-rounded spring selection.

Shinnecock Hills Golf Club to Host Both U.S. Open and U.S. Women’s Open Presented by Ally in 2036

The United States Golf Association (USGA) today announced that in 2036, Shinnecock Hills Golf Club, in Southampton, N.Y., will play host to both the 136th U.S. Open and 91st U.S. Women’s Open Presented by Ally, with the championships taking place in consecutive weeks.

“Few places can match the historic importance of Shinnecock Hills to golf in the United States,” said John Bodenhamer, USGA chief championships officer. “As an organization, we felt that this iconic venue would be an ideal stage for both our men’s and women’s premier championships. It will offer the perfect opportunity to bring the game’s best to one course and provide fans the chance to watch them compete for a national championship in back-to-back weeks.”

Tiger Woods Named USGA’s 2024 Bob Jones Award Recipient

The United States Golf Association has selected Tiger Woods as the recipient of this year’s Bob Jones Award, the USGA’s highest honor, in recognition of his commitment to sportsmanship and respect for golf’s time-honored traditions.

Woods, a 15-time major champion and nine-time USGA champion, has redefined the game of golf in the modern era, overcoming physical and personal challenges by displaying the characteristics of tenacity, mental strength and perseverance.

Titleist Presents Finding Feel Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to create.

“Finding Feel,” a new original three-part docuseries, brings you inside Titleist’s efforts to unravel the mystery of feel and find an answer to the bewildering question, “How do you engineer an emotion?”

USGA Museum and Library Receives Donation of Dr. Charlie Sifford Memorabilia

The USGA announced today that it has received a donation of memorabilia related to Dr. Charlie Sifford, a pioneer of the game who was the first Black player to compete on the PGA Tour and the first Black member inducted into the World Golf Hall of Fame. As part of the USGA’s commitment to preserve and celebrate this critical part of golf history, Dr. Sifford’s artifacts will be on display at the USGA Museum and Library in Liberty Corner, N.J., and at the World Golf Hall of Fame in Pinehurst, N.C. 

Dr. Sifford, who died in 2015 at the age of 92, is often compared to baseball’s Jackie Robinson thanks to his relentless pursuit of civil rights on the golf course and around the country. Dr. Sifford’s desire to play the game and to continue to pave the way for future Black golfers, despite enduring tireless vitriol, hatred and discrimination during the mid-to-late 20th century, continues to inspire future generations. The preservation of his story is imperative to the USGA’s mission of chronicling the history of golf and sharing it with generations to come.

LPGA Star Alison Lee Signs as ECCO Golf Ambassador

ECCO GOLF, a global leader in golf shoe manufacturing, welcomes LPGA Tour player Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and will step into the 2024 season wearing the ECCO GOLF TRAY.

“I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.

TRUE linkswear Announces Unprecedented Product Launch

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.

“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.

SQAIRZ Announces ProS2 Golf Shoes

SQAIRZ is excited to introduce the ProS2, the latest innovation in its 2024 men’s performance footwear lineup, designed to set a new standard in golfing excellence. 

The ProS2 combines state-of-the-art technology with sophisticated design to offer golfers an unparalleled playing experience. This shoe features their new ComfortFlex grain microfiber upper for unmatched breathability and lightweight comfort, alongside a sleek, luxury styling and a structure engineered for peak performance.

ANNIKA Women’s All Pro Tour Introduces the 59 Club

New for 2024, the ANNIKA Women’s All Pro Tour is excited to announce the ANNIKA WAPT 59 Club, an exclusive group of supporters committed to providing opportunities and advancement in women’s golf. 

The mission of the 59 Club is to reduce costs for the ANNIKA WAPT athletes by supplementing entry fees and purses at ANNIKA WAPT tournaments. Additionally, the ANNIKA Foundation will use a portion of the funds to further its initiatives in all levels of the women’s game.