The Callaway Golf Paradym drivers had a dominating 2023. It won three majors, was Number 1 in worldwide victories, and the best selling driver of 2023. When I played the Paradym Triple Diamond I had some of my best driving days of the year with this beast in the bag.
So of course the Paradym was going to be in my PGAPappas 12 Days of Christmas Giveaway. And the winner of this driver says it has "won a place in [my] bag" with "10-15 more yards" than his gamer and "far more forgiveness."
You already know how much I love my Aerotech SteeFiber Private Reserve shafts. It seems like whenever I'm fit for irons these are one of let's say three different shafts that always seem to work best for me.
And this guest review of the SteelFiber Private Reserve by Curt sounds like he's also found iron shafts that work best for his game as well. Curt won a full set of SteelFiber Private Reserve in my PGAPappas 12 Days of Christmas Giveaway and says he's "finding the center of the face more often," and his overall iron game has gone from "pretty inconsistent" to "showing tons of promise."
True Spec Golf, the global leader in custom club fitting and club building, announced today that they have partnered with Hangar Club, Denver’s premier indoor golf entertainment social club. The new home for True Spec Denver will open on May 1st and will remain open year-round to meet high demand for high-quality club fitting in the Denver area.
True Spec Denver is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
Omni La Costa Resort & Spa announces that following a comprehensive renovation of its Champions Course by Hanse Golf Course Design, the esteemed layout will revert to its original name, the “North Course,” and will open for resort guest and member play beginning June 1.
Originally designed by Dick Wilson and quickly becoming one of golf’s treasured destinations after debuting in 1965, Omni La Costa’s North Course previously served as a home to notable PGA Tour events. For thirty years, the resort hosted the Mercedes Championships (originally called the Tournament of Champions) from 1969 – 1998. In 1999, Omni La Costa hosted the inaugural WGC-Accenture Match Play Championship as well as six additional occasions. In 2010 and 2012, the resort hosted the Kia Classic, a popular LPGA Tour event.
SRIXON® is thrilled to announce its partnership with the Veteran Golfers Association (VGA) for the upcoming 2024 season.
The collaboration aims to support the brave men and women who served in the United States Armed Forces, by providing them with opportunities to compete, socialize, and remain active through the game of golf.
The NX10 Slope Rangefinder is a brand-new offering from PXG and PrecisionPro. It is designed for golfers who demand accurate yardage measurements and want a reliable product built to last.
This rangefinder boasts premium-quality construction and is trusted by top PGA TOUR caddies.
Luxury Italian golf fashion brand Duca del Cosma has today announced the signing of LPGA Tour players Jasmine Suwannapura and Polly Mack to wear its latest premium handcrafted golf shoes on a global basis from this week.
The new members of Team Duca will all be seen wearing the latest styles at The Chevron Championship in Texas this week and they join a growing list of Tour ambassadors that includes Major Winner and Solheim Cup star Georgia Hall, fellow LPGA Tour golfer Kelly Tan, plus six-time DP World Tour winner Joost Luiten and Dutch Tour professional Daan Huizing.
LIV Golf today announced that David Phillipps has been named Chief Financial Officer; Ross Hallett has been named EVP, Head of Events; Katie O’Reilly has been named EVP, Head of Team Business Operations; Tim Taylor has been appointed to a new EVP role and will also lead LIV Golf’s London office; and Pam Sacree has been named Head of Human Resources.
All of these new executive positions will be based in either LIV Golf’s New York or London offices and will start working over the coming weeks.
The PGA of America announced today that The Ocean Course at Kiawah Island Golf Resort in Kiawah Island, South Carolina, will host the 2031 PGA Championship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at The Ocean Course and Turtle Point Golf Course at Kiawah Island Golf Resort.
The 113th PGA Championship, scheduled for May 2031, marks the third time the strongest field in golf will compete for the Wanamaker Trophy along South Carolina’s coast.
Leading premium high-tech golf apparel brand Galvin Green has today unveiled its vibrant THE SKY IS THE LIMIT capsule collection of top-quality garments inspired by radiant clear blue skies that golfers often dream of playing under.
The latest limited-edition range from the Swedish brand features six fashionable VENTIL8™ PLUS shirts, a pair of shorts and three comfortable INSULA™ pieces in the glacial Alaskan Blue color, along with lighter shades of White and Cool Grey to deliver a striking look.
TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces a new NIL (Name, Image, Likeness) platform, TRUE U, for junior golfers, collegiate golfers, and collegiate coaches. TRUE will offer 96 total NIL deals to junior golfers (48 boys and 48 girls) who participate in College Golf Experience (CGX) Tournament Preview Camps and have the best finish at the corresponding tournament or qualifier.
As a tournament-within-a-tournament, one boy and one girl winner from each event will receive a one-year NIL deal with TRUE that nets them a $400 package including $100 cash plus a $300 gift card to truelinkswear.com.
Following the introduction of the new Vokey Design SM10 line, the new WedgeWorks Low Bounce K Grind, a tour-proven, versatile lob wedge, is now available on Vokey.com in 58-degree and 60-degree lofts and a Raw finish.
The Low Bounce K, born out of Master Craftsman Bob Vokey and longtime Vokey tour representative Aaron Dill’s collaboration with players on the PGA TOUR and across the worldwide professional tours, features 6 degrees of bounce. This gives players the versatility required to open the face and hit higher, softer shots off tight lies around the green while offering forgiveness out of the bunker due to the grind’s sole width.
Motocaddy, the world’s best-selling electric caddy brand, is introducing three all-new golf bags designed for walking golfers in the United States and Canada that incorporate game-enhancing features optimized for use with electric caddies and push carts.
The latest stylish bags from the # 1 manufacturer of bags designed specifically for electric caddies, come in three all-new versions.
Jack’s Bay, the 1,200-acre private club community renowned for its four miles of pristine pink sand beaches along Eleuthera, Bahamas’ Atlantic coastline, announces the commencement of construction for the world’s first Jack Nicklaus Heritage™ Championship Golf Course in collaboration with Nicklaus Design.
With the upcoming debut of the Jack Nicklaus Heritage™ Golf Course alongside the existing 10-hole Tiger Woods and TGR Design “Playground” Course, Jack’s Bay Club will cement its status as a premier lifestyle destination offering unparalleled golfing diversity. The course is slated to open for play in 2025.
Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft in Augusta last week. The eventual Major winner trusted in VENTUS Black on his way to another green jacket victory.
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At the Masters Tournament, Fujikura dominated the field as the #1 driver and wood shaft for the second year running. In total, 38.6% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft.
PUMA GOLF announced the signing of Viktor Hovland to an exclusive shoe-only agreement. The Norwegian star has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement due to the exceptional comfort and performance provided by PUMA GOLF’s superior technology and design expertise.
“I started wearing PUMA shoes because I really liked the style and comfort,” said Hovland. “Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the PUMA team to build shoes that perform well with AimPoint and are very comfortable.”
Sergio Garcia was spotted at Augusta National this week wearing the new Master Green USWING Sunglasses.
USWING Sunglasses (http://uswingeyewear.com) have released a “Limited Edition” Master Green series, with just 99 pairs of each style worldwide.
Jordan Spieth will go after his second green jacket at the Masters. In typical Spieth style, he’ll take the course at Augusta National in head to toe Under Armour, sporting the brand’s latest innovations in golf.
Here's a first look at Jordan Spieth’s scripting for Masters weekend, including his debut of the all-new UA StealthForm hat that features a never-been-done-before collapsible design that is engineered for the perfect fit.
Part Two of my piece on The Best and Worst Shots in Masters History features brutal meltdowns, blazing triumphs, and legacies cemented.
Masters week is finally here. And to help you get ready for the 88th edition of The Masters, I'm looking back at the best and worst shots in Masters history on each hole at Augusta National.
SiriusXM, the exclusive audio broadcaster of the Masters Tournament, today announced its extensive broadcast plans for Masters week, April 6-14, with live coverage of all four days of Tournament play, daily Masters-focused talk programming, specials and more.
Masters Radio on SiriusXM will be available to subscribers across North America in their cars (channel 92) and streaming on the SiriusXM app. The SiriusXM app will feature a special Masters page enabling listeners to easily access Tournament coverage, and special Masters Week programming.
For the 69th consecutive year CBS Sports is set to broadcast the Masters Tournament, the most renowned event in golf, April 11-14 from Augusta National Golf Club in Augusta, Ga. The Masters is the longest-running sporting event broadcast on one network.
A significant milestone in the world of golf fashion is happening right now as 14-year-old competitive golfer and entrepreneur Kate Korngold has proudly unveiled Featherie, a groundbreaking golf apparel brand tailored specifically for teen girls.
Fueled by her passion for golf and determination to fill the void in suitable attire for her peer group, Korngold has embarked on an extraordinary journey to redefine style, comfort and sustainability on and off the course.
Linksoul brings back the legendary Coast Highway Pocket Polo, a timeless classic in the world of golf fashion. After years of setting trends and inspiring imitations, and after a short sabbatical, we’re releasing our old friend back into the wild, now upgraded with a new approach to sustainability. Crafted from climate-positive and traceable cotton, every stitch reflects our commitment to style, quality, and environmental responsibility.
"If you remember this polo and bought every color every year, you know its unmatched comfort and versatility," says John Ashworth, Co-Founder of Linksoul. He adds, "Over the years, I’ve lost count of how many times we had our Linksouldiers asking for the return of the Coast Highway Pocket Polo. It’s returning in a bigger and better way in 2024. I've seen the influence it has had, and those who emulated it will recognize its legacy."
In celebration of the famous golf tournament in Augusta, Bridgestone Golf is dropping their Limited Edition Spring Break Georgia 2024 capsule.
The curated collection taps the nostalgic feel of the 90's with the addition of three randomly placed Tiger Woods autographs for lucky fans.
The first major of the golf season starts next week … and if it rains like it did during the final round last year, you’ll see Phil Mickelson wearing USWING sunglasses throughout less-than-ideal conditions.
In celebration of spring and the beginning of the golf season, PUMA GOLF and QUIET GOLF launched a new contemporary apparel collection for men and women. Inspired by the flow of the game, the collection highlights the peace and tranquility of golf by featuring a color palette that takes cues from bunkers, fairways and greens. From fresh air to the perfectly carved divot, this line brings stylish golfers an antidote for quieting the noise in the form of fashion.
The new PUMA GOLF x QGC collection offers a variety of contemporary styles. Consisting of items ranging from premium cable knit sweaters and half zips to crewneck sweatshirts and graphic tees, the new PUMA GOLF x QGC apparel collection offers something for all types of players, including women, looking for an elevated look that captures the essence of spring and summer golf.
Starting today, EA Play* members can enjoy unlimited access to the exclusive home of the Majors, EA SPORTS™ PGA TOUR™, now available via The Play List!
Leading up to the Play List drop, EA SPORTS PGA TOUR is getting a refresh with new courses, including the Augusta National Par 3 Course and new major courses (Valhalla 2024 Host Course, Pinehurst 2024 Host Course and the Royal Troon 2024 Host Course).
Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, expands its product offerings with the newest addition to its Newton Golf Shaft division.
Building on the early success of its debut product, the Newton Motion Driver shaft, the Company is proud to unveil the Newton Motion Fairway Woods shaft, designed to meet the demands of golfers of all skill levels and help them hit their fairway shots longer and straighter.
Shot Scope (www.shotscope.com), the golf industry-leader in GPS, rangefinder and shot tracking technology, today introduced the multi-function V5 Golf Watch, the most advanced GPS and automatic performance tracking smart watch under $250, and with NO subscription fees.
The V5 debuts for players of all levels offering unprecedented distance measuring with pinpoint accuracy from anywhere on the golf course, while capturing data on every shot and delivering golfers instant feedback to better understand their game for optimal performance.
NBC Sports presents nearly 50 hours of live golf coverage across NBC, GOLF Channel and Peacock this week.
Highlighted by the Augusta National Women’s Amateur and the PGA TOUR’s Valero Texas Open.
AUGUSTA NATIONAL WOMENS AMATEUR
Escape to Keswick Hall for an unforgettable spring golf retreat nestled in the heart of Virginia's Piedmont region. Just a short drive from Washington, D.C. and Richmond, this historic landmark, originally built in 1912, has undergone a stunning transformation, reopening its doors with an array of luxurious amenities.
Discover the allure of Keswick Hall, where you'll find a Forbes Five-Star resort boasting 80 lavish guestrooms and suites, a brand-new spa, and a picture-perfect infinity pool overlooking the rolling countryside. Indulge your senses with a culinary program overseen by none other than Jean-Georges.
PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes.
The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality.
Golf Pride, an industry leader in golf performance equipment, is celebrating the annual trip to Augusta, GA with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4™ that is available through GolfPride.com and select retailers beginning April 8. Golf Pride has a long and storied history of success in Augusta with its first victory coming in the 1967 tournament.
Over the last 56 years, Golf Pride has been trusted by the hands of 43 champions, including an unprecedented run of 17 consecutive victories between 1987 and 2003.
Today, EA SPORTS™ PGA TOUR™ will receive its largest content update to date, including a new season, several gameplay improvements, and game-wide bug fixes.
Season 11 will feature the release of four new courses, including the courses for this years’ major tournaments, and the ultimate Major champion of all time, Jack Nicklaus. As with all previous updates, the new courses and Jack Nicklaus are included with no additional purchase required. This now makes a total of 39 playable courses and 23 playable pro golfers.
Quint, the top-tier provider of premium ticket, hospitality, and travel experiences for major sports and entertainment events worldwide, was appointed as the Official Experience and Travel Provider to the USGA, the governing body for golf in the United States.
The USGA is renowned for organizing the U.S. Open, one of the four major championships for the sport. This relationship, housed under the brand, “USGA Experiences,” will bring together Quint’s industry-leading experiential packages with the prestige and tradition of the USGA, providing once-in-a-lifetime experiences for fans.
TravisMathew, a premium golf & sports lifestyle apparel brand has become the Official Apparel Partner of St Andrews Links Trust, further cementing its bond with the Home of Golf.
The announcement builds on an existing, successful relationship following the opening of a permanent TravisMathew store behind the iconic 18th green of the Old Course. The extension of the relationship further strengthens TravisMathew and St Andrews Links’ partnership, which has already seen the creation of the limited-edition Tartan Collection, an apparel capsule that includes polos, t-shirts, hoodies, button-downs, hats, and accessories, all crafted using a unique, officially-registered tartan design.
TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, announces the annual release of ‘Members Only’ shoe, releasing just in time for the first major championship of the 2024 season.
These limited-edition staples are available in the FS Slide, OG 1.2, FS-01 shoes, as well as the All Day Polo, and Lux Tech Hat. TRUE customized each style with special hints of azaleas, their signature Augusta green accents, and unique branding elements that pay homage to the greatest tradition in golf.
The United States Golf Association (USGA) has announced the establishment of the inaugural U.S. National Junior Team, the newest milestone for the U.S. National Development Program, which launched last year to ensure that American golf is the global leader in the game by focusing on six key pillars: talent identification, access to competition, national teams, athlete resources, player development and relations and athlete financial support.
The program’s elite juniors represent the first of three national teams to be formed with the Amateur Team to be announced in 2025 followed by a Young Professional Team in 2026.
Today COBRA Golf introduced a new, limited edition DARKSPEED SEASON OPENER driver in celebration of golf’s first major. Like the in-line DARKSPEED models, the LE driver features groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face technology.
While vibrant colors usually define golf’s inaugural major, this year, darkness reigns supreme. The new DARKSPEED LS SEASON OPENER limited edition driver combines a unique colorway with Azaleas on the sole and Augusta green highlights for a festive, spring feel. Paired with an exclusive shaft and headcover, this driver makes a statement in both looks and performance.
Every year one of the best times I have is being fit at Club Champion. The massive selection of clubs, the fitter expertise, and ultimately the results, final product, and being treated in every way like a Tour pro. Club Champion delivers in spades.
Rob (@stx_n_stns_golf on X) recently got to experience a Club Champion iron fitting as the winner of my PGAPappas 12 Days of Christmas Club Champion Iron Fitting Giveaway and it sounds like Rob had an amazing, maybe even perfect day at his fitting.
Wilson Sporting Goods Co. unveils the all-new Infinite Putter collection, which inspires golfers to unlock their putting potential by delivering truer strikes and a more consistent stroke. The lineup is available for purchase starting today on wilson.com and at retail locations.
Activation parallel alignment lines, which assist golfers in hitting their target with ease, are featured on every head shape in the Infinite range. A thicker middle line, accompanied by two thinner lines on either side, optimizes focus to instill more confidence at address.
