Bridgestone Golf, the #1 Ball-Fitter in Golf, today released the results of MindSet testing with players from a wide range of handicaps. After being available at retail for just six months, Bridgestone conducted in-depth consumer testing to determine if players are saving meaningful strokes with MindSet and exactly how many. The impressive results indicate the vast majority of testers who used the TOUR B with MindSet and the MindSet process improved their scores significantly over the course of just five rounds.
MindSet is a visual technology appearing on Bridgestone’s TOUR B golf balls that is designed to help players separate analytical thoughts from athletic performance by way of an improved pre-shot routine and greater focus at address. Currently it is both the only printed ball technology aimed at lowering scores as well as the only gear in the golf category that addresses mental focus on the course. The outstanding results of the latest consumer MindSet testing are not surprising, as proprietary research done in conjunction with the Spring GPAU survey conducted by Golf Datatech, a Circana Company, indicates 74% of recreational players are interested in developing a new pre-shot routine to quiet their mind and hit more consistent shots.