Cisco and the United States Golf Association (USGA) have announced a multiyear extension of their partnership, which began in 2018 and established the global technology leader as the Official Technology Partner of the USGA and its championships. Through the new term, the two organizations will leverage Cisco’s industry-leading solutions, innovation and expertise to strengthen the USGA’s technological infrastructure at their championships and foster continued innovation and inclusion in golf.
Over the past five years, Cisco and the USGA have implemented several innovations benefiting fans, media and event organizers, including debuting the first-ever “Connected Course” at the 2019 U.S. Open at Pebble Beach Golf Links. That USGA championship marked the first launch of course-wide Wi-Fi. Cisco played a key role in the USGA’s ability to seamlessly and securely deploy virtual connectivity solutions during the COVID-19 pandemic, bringing Webex by Cisco to the forefront of both fan engagement and media operations. Additionally, Cisco powered the use of 4D technology as part of the broadcast experience of USGA championships, giving fans watching at home a new perspective on their favorite players’ swings.