Darrell Survey Shows 98.6 Percent of Players Prefer Bushnell Over Competitors

For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 98.6 percent of THE PLAYERS Championship field used a Bushnell laser rangefinder in preparation for competition.

In a survey of 144 players taken during THE PLAYERS Championship, 142 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of golf’s most competitive events.

TravisMathew Tees Up Exclusive Pop-Up Shop at Pebble Beach

TravisMathew, the popular lifestyle apparel brand synonymous with premium quality and style, is proud to announce its partnership as an Official Sponsor of the prestigious Pebble Beach Food & Wine Invitational. As part of this esteemed collaboration, TravisMathew will unveil an exclusive pop-up shop at Pebble Beach, offering golf enthusiasts a curated selection of its signature men's and women's apparel. 

Nestled within the scenic and historic grounds of Pebble Beach, the limited-time TravisMathew pop-up shop will showcase an array of versatile apparel options, many of which will be accented with a unique Pebble Beach logo, available exclusively at this location. From March 20 to May 20, 2024, golfers and fans of the brand can enjoy TravisMathew's premium collection, designed for both comfort and style on and off the green.

Revelyst Announces Acquisition of PinSeeker, a Leading Skill-Based Golf Simulator Competition Platform

Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc. (NYSE: VSTO), today announced it has acquired PinSeeker, a Wasserman portfolio company and the leading simulator off-course golf and connectivity app that hosts real-time, virtual, closest-to-the-pin tournaments.

The PinSeeker app enables golfers to compete in contests and challenges with their friends, families and fellow golfers, wherever they are located. The app hosts virtual tournaments, closest-to-the-pin challenges and other contests where participants can play for free or compete for real money, experiencing the thrill of competitive golf with anyone, anywhere. The acquisition allows Foresight Sports to capitalize on strong market demand for competitive tournaments and experiences in off-course golf and will fast-track the evolution of Foresight’s digital game and content platform.

Back to Back for Fujikura VENTUS Black at TPC Sawgrass

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft PGA Tour. Including another back-to-back win for VENTUS Black at the Players Championship.

 

At the Players Championship on the PGA Tour, Fujikura dominated the field as the #1 driver, wood and hybrid shaft. In total, 40.7% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft and 27.8% using a Fujikura hybrid shaft.

Miura Golf Launches IC-602 Irons

Miura Golf is now pleased to announce the release of their new hollow-body iron.

The IC-602 is a multi-material hollow bodied iron delivering both distance and forgiveness. Shinei Miura has seamlessly blended modern technology with the renowned look, feel and sound of a Miura forged iron. Although designed with advanced players in mind, the IC-602 delivers shot making confidence to golfers of all skill levels.

Motocaddy Strengthens US Sales Team Following Record Growth

Motocaddy, the world’s leading electric caddy brand, has strengthened its U.S. sales team with the appointment of two experienced and well-respected industry figures to drive further sales through green grass accounts and build on opportunities with big box retailers.

The new joint Vice Presidents of Sales, Mike Samoles and Andy Warren, PGA have over 50 years of golf industry experience between them and join the brand following a record 42% growth in the biggest golf market last year.

Wilson Staff Model ZM Wedge Review

A gruesome horror story lie from ominous rough.  A pin position or forced carry that can turn the hole into a dark comedy.  We've all been there.  The short game isn't easy and a single shot with your wedge can be the difference between glory and agony.

That's where the 2024 Wilson Staff Model ZM come in.  No virtue is a more universally accepted test of golf equipment excellence than trustworthiness.   And my new Staff Model wedge had me trusting it from the very first swing.  Wherever you are on the course, whatever the conditions, ZM will take you where you need to go.

PING Announces Power Fitter Award Winners

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2023.

This year’s list includes 346 winners, a mix of accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than 50 years ago.

PAYNTR Golf and Carbitex Unveil the X TRAINER XC 001

PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market.

Designed to provide athletes with a competitive advantage in their athletic prowess, the X TRAINER XC 001 is a versatile training shoe equipped with PAYNTR Golf’s groundbreaking propulsion technology that revolutionized performance in golf footwear. The product is currently available for purchase online, retailing for $180.00.

NBC Sports Surrounds the 50th PLAYERS Championship with Comprehensive Coverage

NBC Sports will surround the 2024 PLAYERS Championship with comprehensive live championship and studio coverage from The Stadium Course at TPC Sawgrass in Ponte Vedra Beach., Fla., across NBC, GOLF Channel and Peacock, beginning with Golf Central Live From THE PLAYERS at 7 p.m. ET on GOLF Channel and Peacock.

 

Live championship coverage on GOLF Channel and Peacock begins Thursday and Friday at Noon ET, with NBC and Peacock carrying exclusive live weekend coverage beginning both days at 1 p.m. ET. All live championship and studio coverage airing on NBC and GOLF Channel will stream live on Peacock.

Streamsong Golf Resort Announces Opening Day for All 19 Holes on The Chain

Streamsong Golf Resort is pleased to announce the opening of all 19 holes on its fourth golf course, The Chain, for preview play effective March 31, 2024. The 3,000-yard Coore and Crenshaw Design short course opened 13 holes in November 2023, and with fairer March temperatures, can now offer the entire 19-hole routing for guests.

The Chain brings the world-renowned duo of Bill Coore and Ben Crenshaw back to Streamsong for their second act after designing the award-winning Streamsong Red in 2012. The Chain moniker originates from decades old dragline chains found on site during the course routing process that were used to mine the land where Streamsong now sits.

Victory for Ventus at the Arnold Palmer Invitational

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft on the PGA Tour. Including a victory for VENTUS at the Arnold Palmer Invitational, it was another successful week across all global Tours for Fujikura, with multiple victories on the DP World Tour and LPGA Tour.

At the Arnold Palmer Invitational on the PGA Tour, Fujikura dominated the field as the #1 driver and wood shaft. In total, 43.5% of the field used a Fujikura driver shaft during the week, with another 38.7% in the wood shaft category.

Jason Day Takes Equity Ownership in PAYNTR Golf Launching Collaboration for Innovative Golf Shoe Collection

PGA champion and former WR#1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest growing golf footwear brand, today announce their partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

This collaboration marks a significant milestone in the world of golf footwear, as it brings together the expertise of one of the world’s top golfers with the innovative capabilities of the game’s leading footwear brand. The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024 with Day testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

Honma Golf Upgrades T//World Wedges and Debuts New Finishes

Honma Golf, the leader in exquisitely crafted performance golf equipment, announces the new enhanced T//World W5 Wedge, an elite club design that showcases the ultimate in wedge innovation and craftsmanship.

The W5’s reimagined face design and sole options create exceptional play plus Honma’s legendary artistry and craftsmanship.

PUMA Golf Unveils Limited Edition Gator Capsule in Honor of 50th Anniversary of Sawgrass Championship

PUMA GOLF® released a limited-edition capsule in honor of annual Sawgrass Tournament, highlighted by the PHANTOMCAT NITRO™ GATOR golf shoe.

The limited-edition PHANTOMCAT NITRO™ GATOR, designed in homage to the great state of Florida and the alligators that populate it, features a timeless wingtip design complete with a striking navy, gold, and white color scheme.

Tour Edge Claims 27th Victory on PGA Tour Champions at Cologuard Classic

A now 9-time winner on the PGA TOUR and PGA TOUR Champions won the 2024.

Cologuard Classic playing Exotics C723 fairway woods Sunday in Tucson.

Stay and Play like the Pros after The PLAYERS Championship

Experience golfing excellence in scenic Ponte Vedra, Florida, near Jacksonville. As our guest, enjoy exclusive privileges with our TPC® Sawgrass partnership, a premier golf destination.

Explore THE PLAYERS, a Stadium Course designed for hosting the Championship and serving as the PGA TOUR’s flagship event home. This bucket-list course guarantees optimal views for all spectators.

ECCO Golf Introduces Latest Collection Headlined by New LT1 Golf Shoe

ECCO Golf proudly introduces its latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with ECCO’s groundbreaking LTYR technology.

The revolutionary LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.

Srixon ZX7 Mk II Irons Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

When I review equipment and gear you guys know these are products I've tested that ultimately stand out as special.  You already know how much I love my Srixon ZX7 Mk II irons.  We have have chats in DMs and in posts about everything I review and it's always incredibly gratifying to help you find new equipment and gear that works best for you.

And this guest review of the Srixon ZX7 Mk II irons by Nick makes me smile ear to ear because hit sounds like he might have an ideal set of irons for his game.  Nick won the ZX7 Mk II in my PGAPappas 12 Days of Christmas Giveaway and says they are "10/10 in the looks department," and are "classic player irons with a little extra juice [that] stop on a dime."

Callaway Apparel Introduces New Premium Collection for Men

Callaway Apparel has revealed its all-new Premium collection of apparel for men, the company’s finest expression of craftsmanship, materials, and technical innovation designed for the player seeking the best in form and function.

Available now, this elevated menswear capsule brings together elegant silhouettes with a refined sporting edge, and has been created with meticulous attention to detail, for the discerning golfer demanding the very best form, ultra-premium function and performance.