LA Golf Launches GEN 2 Bel-Air and Malibu Putters with Largest Sweet Spot on the Market

LA GOLF is going to turn heads again this year with new putter models they claim are the most technologically advanced putters ever made.  I gave you a sneak peek of their new GEN 2 putters at the PGA Show.  What I didn't tell you however is these putters are going to be available at a price that's extremely competitive with other premium putters on the market.

Only one year after entering the putter category, LA GOLF doubled down with improvements in their next generation of carbon putters, the “Bel-Air” and “Malibu” series.

Each putter features descending loft face technology, the P-Series (or P-Series SoHo) anti-vibration shaft (typically $400+ just for the shaft), and the largest sweet spot on the market at just under 7,000 MOI (previously the largest sweet spot on the market was around 5,000 MOI).  You’ll also have a variety of hosel options.

 

And get this... for a price of $499 or $599 (depending on finish).  LA Golf is clearly making an aggressive and compelling charge to get their putters in your bag.

“Every putter on the market has a steel head, flat face, and a tiny sweet spot, and now you have an alternative that addresses all of those flaws,” said Reed Dickens, Founder & CEO of LA GOLF.

“This is the most technology ever put in a putter,” Bryson DeChambeau, LA GOLF Partner agreed, “and it rolls the ball perfectly.”

By using an all-carbon construction, a material 5x less dense than solid steel, this allows for a much larger area of forgiveness for off-center hits.  And mixed with their patented Descending Loft Face technology (which features four descending degrees of loft) that solves for consistency with launch angles and yields more predictable rolls.

LA GOLF’s blades (Bel-Air/Bel-Air X) and mallets (Malibu/Malibu X) are offered in a matte carbon at $499 or forged carbon at $599.  And both series are available now for pre-sale at LAGOLF.CO.

LA GOLF was founded by Reed Dickens, the founding CEO of Marucci Sports, where he led the campaign to disrupt the baseball bat industry and ultimately displace Louisville Slugger as the number one bat in Major League Baseball.

Dickens is now deploying his proven playbook in the golf space: partnering with players, developing unique intellectual property featuring advanced material sciences in each product bearing the LA GOLF name.

For more information on LA GOLF products, visit LAGOLF.CO.