Callaway Footwear has added the Coronado v2 and Coronado v2 SL to its 2021 footwear collection. The Coronado, launched in 2018, quickly became one of the top-selling golf shoes in the Callaway footwear line.
For 2021, the Coronado v2 and Coronado v2 SL debut with enhanced performance technologies for exceptional comfort and stability in every step.
Growing the game of golf has seemingly always been a challenge, yet it continues to be the sports number one priority. Topgolf Entertainment Group (TEG) has made its mission and worked tirelessly to make the game of golf more accessible and entertaining through meaningful, tech-driven golf experiences.
To further its cause of growing the game, TGE created a first-of-its-kind competition known as the “9-Shot Challenge” global tournament, which kicks off this Saturday, February 6th.
The USGA and The R&A are re-engaging with the golf industry on the Distance Insights project, which aims to help achieve a more sustainable long-term future for golf.
The governing bodies are issuing specific Areas of Interest to help mitigate continuing distance increases and three proposed changes to the Equipment Rules to ensure their effectiveness in relation to distance limits.
SRIXON®, a global leader in golf ball technology and innovation, is proud to announce the launch of the seventh generation Z-STAR Series golf ball. Srixon’s Z-STAR and Z-STAR XV are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 26, 2021.
The seventh-generation Z-STAR features a 0.6mm cover that is thicker than previous generations for enhanced spin and control around the greens. When paired with the revolutionary FastLayer Core that dramatically increases ball speed to deliver maximum distance, the new generation offers unparalleled feel.
New Balance Golf introduces the Fresh Foam PaceSL BOA to its performance footwear collection for 2021.
The combination of a new Fresh Foam midsole and BOA Fit System delivers the ultimate walking shoe for golfers by providing a secure fit, perimeter stability, and comfort in every step.
The National Golf Foundation’s Graffis Report, a holistic overview of an unprecedented year in the golf industry, is now available for NGF members. The Graffis Report compiles many of the game’s key 2020 data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply and the game’s reach.
The United States Golf Association (USGA) today announced local qualifying sites for the 121st U.S. Open Championship. The U.S. Open will be contested at Torrey Pines Golf Course (South Course), in San Diego, Calif., for the second time from June 17-20, 2021. Local qualifying, conducted over 18 holes at 109 sites in 43 U.S. states and Canada, will take place between April 26-May 18.
“Professional and amateur golfers worldwide have a pathway to emerge from the thousands who will attempt to earn a place in this year’s U.S. Open at Torrey Pines Golf Course by competing in this two-stage qualifying process that was established in 1959,” said John Bodenhamer, USGA senior managing director, Championships. “Allied Golf Associations and Golf Canada, with the cooperation of the USGA’s five regional offices, are joined in this collaborative effort for both stages. We appreciate their diligence in overcoming the challenging times we confront each day.”
Titleist, Golf’s Symbol of Excellence, introduces six new golf bag models across two distinct categories – stand and hybrid – for the 2021 season.
TITLEIST PLAYERS COLLECTION
The new Titleist Players Collection stand bags – Players 4 Plus StaDry, Players 4 StaDry, Players 4 Plusand Players 4 – offer feature-rich designs for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability.
SIK Golf, creator of patented Descending Loft Technology, and Cobra Golf, a leader in golf club innovation, today announce a long-term partnership which will see the brands working together on technology that was used in the first 3D Printed commercial putter, launched by Cobra in 2020. The two companies plan to continue working together on future products currently slated for launch in Summer 2021.
This partnership, the genesis of which was SIK Golf partner and long-time Cobra Golf ambassador Bryson DeChambeau, has the common goal of bringing superior putting performance to the masses through SIK’s patented Descending Loft Technology (DLT).
XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, the ultimate symbol of excellence and performance. The new XXIO Prime officially launches in North America on February 12, 2021.
“It’s safe to say that the new XXIO Prime Woods and Irons are the most advanced set of clubs ever developed for moderate-to-slow swing-speed players,” said Jeff Brunski, Vice President of Research and Development. “From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”
SRIXON®/ASICS® a worldwide leader in golf equipment design and manufacturing, is proud to introduce a new golf footwear model in partnership with ASICS North America – the GEL-Course ACETM.
“The Srixon/ASICS partnership has been tremendous for both our brands,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. We’re excited to launch the new GEL-Course ACETM. This shoe will provide the legendary performance of ASICS running shoes and the waterproof protection you need when conditions on the course aren’t perfect.”
Today, Tour Edge officially announced the extension of the Exotics EXS Pro Series that was one of the fastest rising models in drivers, fairways, hybrids, irons and wedges on the PGA Tour Champions in 2020.
Launched in June of 2020 and out on tour in late July, these popular tour-inspired clubs that were dubbed “straight from the tour van” were only ordered in limited small batch quantities.
Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, has officially introduced its new ERC Soft, Supersoft, and Supersoft MAX Golf Balls.
This new lineup will appeal to a wide range of golfers, and each offering promotes fast ball speeds, exceptional feel, and outstanding greenside control.
Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app.
Strokes gained is a way of analyzing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their game they may need to work on in order to improve their overall scoring average. It will do this by isolating individual aspects of a player’s game and comparing it to the entire Shot Scope dataset to deliver efficient results.
Mizuno, the global specialty sporting goods company, announced the next generation of ST Series metal woods will be available starting February 2021, representing the culmination of the company’s 3-year, rapid-fire driver development project.
The new ST-Z and ST-X further deploy Mizuno’s high strength, Forged Beta SAT2041 Ti face and complex carbon construction to deliver potent ball speeds and a dense, satisfying sensation at impact. The Forged Beta SAT2041 TI maintains its characteristics and resists micro fractures for longer than the commonly used 6-4, Alpha Beta Ti.
Mizuno, the global specialty sporting goods company renowned for its industry-leading forged irons and technically advanced golf clubs, announced three new models in the premium M CRAFT line of putters, available starting February 4, 2021.
Previously available in three classic shapes, Mizuno’s M-CRAFT putters are forged from premium 1025 mild carbon steel then CNC milled to create the most precise shape and alignment. As a result of the hugely popular initial models, Mizuno designed and developed three new shapes to extend the M CRAFT line — M CRAFT IV, M CRAFT V and M CRAFT VI.
The United States Golf Association (USGA) today announced qualifying dates and sites for the 76th U.S. Women’s Open Championship, which will be contested June 3-6, 2021, at The Olympic Club in San Francisco, Calif.
Conducted over 36 holes, qualifying will be held at 22 courses between April 26 and May 13. The championship is open to female professionals and amateurs with a Handicap Index® not exceeding 2.4. Online entry applications open on Wednesday, Feb. 17 and continues through April 14 at champs.usga.org.
Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, today unveiled the 2020 National Golf Performance Report, a first-of-its kind annual report analyzing rounds played and retail equipment sales in the U.S. Golf Datatech’s data indicates rounds soared by 14% and equipment sales increased by 10% over 2019.
The year-over-year surge in rounds and retail sales are a consequence of golf being positioned as a near ideal socially distanced activity. The 14% increase in rounds is the largest total year increase since Golf Datatech began collecting and projecting rounds played in 1998.
COBRA® Golf, a leader in golf club innovation, unveiled today its highly anticipated, limited-edition COBRA RF Proto Irons, a design collaboration with longtime COBRA ambassador and five-time PGA TOUR winner, Rickie Fowler. The RF Proto Irons are a replica of the head design that Fowler plays to provide golfers with an opportunity to experience what it feels like to play the same tour-caliber irons trusted weekly by one of game’s most popular players.
The design is the result of multiple shape and spec revisions that evolved over the span of 12 months to get the perfect iron. The process involved COBRA engineers and longtime Director of Tour Operations, Ben Schomin, working with Fowler every step of the way, applying his design direction, turf-interaction feedback and aesthetic preferences to the overall design, which underwent 32 iterations before arriving at the final version, hence the Rev33 stamp.
Bushnell Golf, #1 in Electronic Measuring Devices, unveiled the new ION EDGE. The ION EDGE has been designed to meet the ever-changing needs of golfers wanting wearable EMD’s. The ION EDGE features a new design with a touchscreen display and the Bushnell Golf app for automatic updates to the more than 38,000 preloaded courses worldwide. The ION EDGE is one of the industry’s easiest to use golf GPS watches with instant yardage measurements.
“Creating EMD’s that are both trusted on Tour and by the weekend golfer is extremely important to us,” said William Flood, Global Product Manager at Bushnell Golf. “The ION EDGE is user-friendly with industry-leading technology at an affordable price.”
Today’s golfers demand a lot from their shoes, and Adidas kept hearing that there was something missing. Whether it was one of their tour professionals or an everyday golfer, they all wanted the same thing: a high-performance spiked shoe that was lightweight and extremely comfortable. Adidas took that as a challenge to not only fill this void that players were looking for, but also create something exciting that would stand alone at the top and launch a new category of spiked footwear.
After nearly two years, multiple prototypes, configurations, and infusing our latest technologies to get everything right, Adidas is releasing a product that ushers in a new era of performance golf footwear for their brand: ZG21. It’s their latest offering that gives golfers of all skill levels a high-performance spiked shoe that’s lightweight with zero compromises.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the revolutionary new e12 CONTACT golf ball. Following the great success of the award-winning TOUR B series featuring REACTIV cover technology, the latest e12 is designed with next-generation contact science and aimed at players looking for a combination of game-changing distance and forgiveness with exceptionally soft feel and enhanced short game performance.
The true breakthrough in the e12 CONTACT design is the innovative new CONTACT Force dimple, which features a unique structure with a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with every club in the bag.
You really can’t exaggerate how insanely comfortable the new FootJoy HyperFlex golf shoes are.
There's a sensation of HyperFlex molding around your entire foot. And your foot goes deeper into the shoe than the previous model with an even greater locked-in stability.
Bridgestone Golf recently released their new e6 golf balls, and I've had the chance to put them in play a few rounds to get some impressions and feedback for you.
The e6 is a 2-piece ball with a larger and softer core than the previous generation e6, and also uses advanced dimple technology and aerodynamics for maximum distance off the tee and added forgiveness with the long and mid irons.
With Rory McIlroy chasing him Tyrrell Hatton won the Abu Dhabi HSBC Championship on the European Tour by four shots this weekend using a Mitsubishi Diamana RF 60X.
Hatton averaged 304.9 yards off the tee while holding off a premier field at the Abu Dhabi Golf Club.
Master Craftsman Bob Vokey’s “most favorite” grind – the M Grind – is now available in 50°, 52° and 54° lofts through the new Vokey WedgeWorks M Grind Collection.
Previously only available on Vokey Design SM8 sand and lob wedges (56º-62º), the M Grind is designed for players that like to rotate the club face open and closed to manufacture shots around the green:
Increasing performance through every single layer of the golf ball, the new Titleist Pro V1 and Pro V1x models are designed for longer distance, even more greenside spin and control and softer feel – with the unmatched ball-to-ball consistency and quality that golfers expect from Titleist.
Available beginning Jan. 27 in golf shops worldwide, 2021 Pro V1 and Pro V1x are the result of new core, casing layer, cover and aerodynamic technologies – including proprietary 388 (Pro V1) and 348 (Pro V1x) dimple designs optimized for extraordinary distance and consistent flight – that combine to make the most trusted and best performing golf balls in the game even better.
FootJoy shoes have been trusted by more professional golfers than any other brand through an uncompromising commitment to quality, unrivaled design, and a single-minded focus on golf performance.
As part of FootJoy’s continued brand innovation, FJ is excited to introduce you to The Premiere Series, a modern representation of the classic golf shoe for men and women.
FootJoy, the #1 Shoe in Golf, has been trusted by the greatest golfers in the world for a singular dedication to the game of golf and relentless commitment to innovation performance, style, comfort and quality. In fact, FootJoy has been the #1 shoe chosen by players at every PGA Tour tournament for 75 straight years.
As part of their continued commitment to performance innovation, FootJoy introduces the all-new HyperFlex, tuned specifically for golf to deliver crazy-soft comfort and performance along with support that returns energy to the golfer.
Wilson Staff has unveiled its new line of D9 drivers, fairway woods, and irons using more than 120 computers to ensure the entire line delivers more distance and control than ever before.
Using these computers Wilson was able to simulate and compare different clubhead designs to produce the most effective design possible in each club category.
The Vessel Player III stand bag combines the proven performance of their flagship Player Stand, with elevated details, increased functionality and unmatched craftsmanship from top to bottom.
Taking cues from the needs of tour players, the Player III features a larger top with a more intentional divider layout, magnetic water bottle pockets and a compression molded back panel for added comfort.
Callaway Golf officially announced the new ERC Soft Golf Ball, the Company’s longest ball with soft feel, while also providing exceptional greenside control.
ERC Soft is our longest golf ball with soft feel, and it’s built for increased control around the green. To create all that distance, we’ve developed a High Energy Core that promotes maximum speed and total performance from tee-to-green.
Callaway Golf Company, an industry leader in golf equipment and innovation, announced its new family of Epic Drivers and Fairway Woods. The Epic product line is framing the future of speed, with exceptional new technologies that are designed to deliver fast ball speeds for every type of player.
Three new driver models are available – Epic Speed, Epic MAX, and Epic MAX LS. Exceptional ball speeds start with the Company’s new A.I.-designed Jailbreak Speed Frame. Previous Jailbreak architectures stiffened the body in the vertical direction. By applying Artificial Intelligence, this new structure improves stability in the horizontal and torsional direction as well. The result is exceptional ball speeds across the face.
Odyssey Golf, the industry leader in putter innovation, announced its new line of White Hot OG Putters. The original White Hot is an insert that Tour players demand, and now it’s back and better than ever in a premium high performance package for all golfers.
This two-part urethane insert formulation creates the feel, sound and performance that has set the standard in the industry for over 20 years. It’s an innovation that helped propel Odyssey to its position as the #1 Putter across major worldwide Tours.
On the heels of the V3 Smart Golf Watch debut, the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities, Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems, today introduced the PRO L1 Laser Rangefinder to the United States market, adding a new hi-tech device for golfers improve their game.
The Company’s first high-performance laser rangefinder, the lightweight, easy-to-use PRO L1 is the perfect combination of size, accuracy and innovation. The PRO L1 is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their location, and accurate up to 3.6 inches. This function can easily be toggled on and off if being used for tournament play.
On the heels of introducing a number of long iron alternatives, including the UiHi utility irons and VKTR+ hybrids which led to The Player’s Combo Set – one of the best-selling products in their recent history – the Ben Hogan Golf Equipment Company today unveiled a Limited Edition Player’s Black Combo Set.
The Company will introduce a limited run of the Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge). As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid … traditionally a club that would replace a #3 iron … for a special price.
Tour Edge announces the launch of the new ‘Hot Launch 4 To-Go’ package set, a complete set from driver to putter that includes a sleek HL4 cart bag.
Four different complete set make-ups are available; two for men in graphite and steel shafts, one set designed for senior golfers and a complete set designed uniquely for women.
Sun Mountain introduces Boom Bag, the first golf cart bag with built-in speakers. Simply connect your mobile device to Boom Bag’s Bluetooth controller and amplify your round. Listen to your favorite play list or follow the game. Boom Bag is available with a 14-way top or a 5-way top, both with abundant space across 13 pockets. Boom Bag is in stores now with a full-retail price of $329.99. For the retailer nearest you, call 800-227-9224 or visit www.sunmountain.com.
Music on the course has become accepted and even embraced by many and Boom Bag makes it easier than ever to connect to your favorite tunes and broadcasts. Boom Bag is available with either a 14-way top or a 5-way top with full-length dividers. Both versions feature a 10.5” diameter top with a dedicated putter compartment, and 13 pockets including a ventilated cooler pocket and a velour-lined pocket with multiple slots for Bluetooth controller/speaker battery and phone. The phone slot even has a clear vinyl window so the audio player can be seen and controlled.
Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.
These record-breaking sales are being released just days before the full 2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales, which is set to be released on Monday, January 25.
TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.
With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.
ECCO – a leading manufacturer of innovative footwear – has released a special edition ‘Iceman’ ECCO S-THREE style to be debuted by ambassador, Henrik Stenson, at the Abu Dhabi HSBC Championship this week.
Paying homage to Stenson’s nickname, ‘The Iceman’ shoe comes in black and white colorways, featuring an icy blue and white coloring in the midsole, as well as cracked leather uppers – developed by world-leading innovators, ECCO Leather – that represent shards of shattered ice. The tongue also comes complete with a special edition tag reading: Henrik Stenson The Iceman.
When the weather heats up, PUMA has golfers covered, delivering performance when and where it really matters. Today, PUMA Golf introduced its most hi-tech collection of polos created with MATTR, a performance fabric designed for maximum comfort no matter the climate or conditions. Each MATTR polo in the 2021 Spring Summer Collection features a technical hand-feel, eye-catching graphics, a supreme fit, and is designed to provide superior performance in even the hottest, most humid conditions. Beginning today, MATTR polos will be available in men’s, women’s and junior styles.
MATTR, which stands for Materials, Technology, Research, is a hi-tech, moisture-wicking, fast-drying fabric, with a breathable four-way stretch design and a lightweight feel, giving the golfer everything needed to perform at the highest levels without restricting mobility. MATTR polos are perfect for wear year-round with cool, classic golf style, but shine particularly in warmer weather thanks to its moisture-wicking properties and ability to keep sweat at bay.
From a family tournament to an amateur championship, Streamsong Resort has special events planned throughout the year that cater to golfers of all skills. With the Oct. 2020 reopening of Streamsong Red and Streamsong Blue now sporting the revolutionary new ultradwarf bermudagrass, Mach 1, there has never been a better time to stay-and-play at Streamsong.
“We have plenty to celebrate as we enter a new year at Streamsong, and we are thrilled that Streamsong Red and Streamsong Blue are back and better than ever,” said Scott Wilson, director of golf at Streamsong. “We hope these special events provide a fun environment for people to experience the resort and our three award winning courses.”
VOLITION AMERICA, in partnership with Revo, is excited to introduce the Revo Volition America sunglass collection, a unique collaboration designed to support the Volition America movement and those who have sacrificed for our country.
The collection will feature an array of classic sunglass shapes and signature mirrored lenses equipped with Revo’s best-in-class, NASA-based polarized lens technology. Expect considerable custom details and Revo’s impeccable lens clarity for a collection that seamlessly combines style and performance. With every piece sold, Volition America will support the families of our military heroes by donating 20% of their proceeds to FOLDS OF HONOR, a nonprofit foundation that provides educational scholarships to the children and spouses of fallen and disabled service members.
Aldila has announced the release of their new Ascent shaft. It will be in play at PGA WEST this week for the American Express, and promises a marriage of power and precision like you've never before seen.
New Image Stabilization Technology was tested with GEARS Accuracy Analysis and data showed Ascent consistently minimizes off-center hits and shaft deflection.
Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Memphis, TN; Jupiter, FL and Bradenton, FL. The stores are open and accepting fitting appointments.
Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.
Today Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, announced its new family of Apex Irons and Apex Hybrids.
These irons provide exceptional forged performance and A.I.-designed ball speed technologies for a wide range of players. And the hybrids feature new Jailbreak A.I. Velocity Blades for fast ball speeds in versatile, high performance offerings.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the new e6 golf ball will be the official choice of PopStroke. A partnership between TGR, Tiger Woods Ventures and PopStroke Entertainment Group, PopStroke is a family-oriented, hi-tech putting entertainment business. With two current locations in Port St. Lucie and Fort Myers, Florida, and many more to come, PopStroke provides a combination of golf, technology and casual dining. Each new PopStroke location will feature putting courses designed by Tiger Woods’ TGR Design.
As the #1 Ball-Fitter in Golf, Bridgestone takes pride in matching players to the right ball. Accordingly, all PopStroke customers will play and then take home Bridgestone’s new e6, which features a lower compression core and exceptionally soft feel. Tiger himself fits into Bridgestone’s TOUR B XS model, which will be available for purchase at all PopStroke locations, including three new spots scheduled to open in 2021 in Orlando, Palm Beach, and Scottsdale, Arizona.
Titleist and FootJoy have joined the Women’s Golf Day sponsor family as the Official Golf Ball and Official Footwear Sponsors, respectively, of Women’s Golf Day (WGD) 2021. These highly respected golf industry leaders join WGD’s mission to engage, empower and support women and girls through the game of golf. Together, Women’s Golf Day, Titleist and FootJoy are striving to bring more women and juniors into the game of golf than ever before through education and opportunity.
“The growth and impact of Women’s Golf Day aligned well with our corporate dedication to engage with more women and girls than ever before,” comments Alicia Madden, Director of Media Acushnet Company. “We actively support women’s golf at every level of the game and are excited to see how this new partnership will enable us all to bring new players into the game and support those who have already fallen in love with the sport.”
Continuing its commitment to bring golfers advancements in technology that lead to lower scores and more enjoyment on the golf course, PING has introduced the G425 family in North America, Europe and South America.
Engineered for golfers of all skill levels, the custom-built clubs are now available for custom fittings at authorized PING retailers around the world. Each club in the series comes standard with an Arccos Caddie Smart Grip.
