Club Champion Unlocks Exclusive Products with The Vault

Exclusive products from golf’s top brands will soon be available via The Vault, a new e-commerce platform from club fitter, Club Champion. This new space combines Club Champion’s mission for better golf with an exclusivity and style that appeal to the discerning golfer. The intention is to partner with golf’s innovators to offer unique, attractive, and limited-edition items to a wide range of golfers.

“This is just another way to truly customize the game of golf for our customers,” said VP of Marketing, Pat Duncan. “The OEM partners we have lined up for these collaborations are bringing incredible creativity to the table and we’re thrilled to have the freedom to create the products we’ve always wanted to see.”

USGA Announces Qualifying Sites for 122nd U.S. Open Championship at The Country Club

The United States Golf Association (USGA) today announced local and final qualifying sites for the 122nd U.S. Open Championship. The U.S. Open will be contested at The Country Club (Championship Course), in Brookline, Mass., for the fourth time from June 16-19, 2022.

Local qualifying, conducted over 18 holes at 109 sites in 44 U.S. states and Canada, will take place between April 25-May 23. Those players who advance out of local qualifying will join a group of locally exempt players in final qualifying, which will be conducted over 36 holes. The final stage will be held in Japan and Canada as well as nine U.S. sites on May 23 and June 6.

New Balance Golf Introduces Fresh Foam X Defender

New Balance Golf introduces the Fresh Foam X Defender and Fresh Foam X Defender SL to its 2022 Spring Collection.

The Fresh Foam X Defender is built for on-course performance with a waterproof FantomFit® upper, a new Fresh Foam X® midsole, and a TPU outsole. This combination provides golfers with a secure fit, perimeter stability, and comfort in every step.

Four Championship Golf Courses Await as Walt Disney World Resort Turns 50

Walt Disney World Resort, a business founded by Walt Disney in Orlando in April 1971 that features theme parks, hotel lodging, cruises, timeshare, guided tours, travel packages and licensing, is celebrating its first 50 years with “The World’s Most Magical Celebration” – where visitors can celebrate its past, present, and future!

While developing the original Walt Disney World Resort concept, Walt Disney sketched a plan for his vision for EPCOT – an Experimental Prototype Community of Tomorrow. On the first drawing – to the right of the property’s central hub with space devoted to the Magic Kingdom Park, resort hotels, convention facilities, and man-made lakes – Disney identified a large area designated for “golf.”

LA Golf Launches Innovative New Putter with Larger Sweet Spot

LA Golf has announced its first putter, solving the three most common problems typical golfers have: 1. Missing the sweet spot, 2. Inconsistent launch angles, and 3. Wiggle in the head.

The LA Golf Putter is the most technologically advanced putter in decades showcasing an all-carbon head, large diameter anti-vibration shaft, stainless steel hosel, and Descending Loft Face Technology. To add to the excitement of the performance advantages, the putter is already creating buzz with its sexy design.

Go Deep with Club Champion Super Bowl Giveaway: Driver Fitting and Custom Driver of Your Choice

This is a giant week for sports.  We have the Super Bowl.  We have one of the PGA Tour's most popular events, the Waste Management Phoenix Open.  And this year to make it all absolutely bananas we also have my PGAPappas Go Deep with Club Champion Giveaway.

The Rams and Bengals will be going deep at SoFi Stadium.  The best players in the world will be going deep at The Stadium Course at TPC Scottsdale.  And one of you will be going deep from the tee box this year as I'm hooking someone up with a free driver fitting at Club Champion and custom driver of your choice!

Tour Edge Develops New Exotics 722 Series Metals with Ridgeback, RyzerSole, and Diamond Face Technologies

Tour Edge has announced the all-new Exotics 722 Series metalwoods in their biggest Exotics launch in company history.

For the first time in an Exotics lineup, the 722 Series will offer two distinct ranges covering every product category in the series, the E722 and C722. This means there will be two separate drivers, fairways, hybrids, and iron designs. There is also a new Ti-Utility iron being launched on the C side of 722.

PING Golf Announces New i525 Irons

PING Golf has announced their new i525 irons, players distance irons designed to deliver distance gains and improved sound and feel.  Custom fittings are available beginning today, February 8th.

“What’s most satisfying in the i525 iron from an engineering standpoint is how our team has been able to maximize the flexing of the metal-wood-style face structure while creating a pleasing sound and feel,” said John K. Solheim, PING Golf president.

Style Meets Function with New Adidas REBELCROSS Footwear

In the past, it was assumed that golf shoes needed to look a certain way.  Adidas is continuing to challenge that mindset and has introduced REBELCROSS.  It’s yet another silhouette Adidas is adding to their adicross range meant to capture the cross-section between streetwear style and a pin-seeker attitude.

REBELCROSS is Adidas sleek and progressive design that subtly gives golfers the performance they would expect from a golf shoe.  Built on the comfortable YEEZY last, the rubber spikeless outsole features GRIPMORE in the forefoot so golfers get a great combination of wear-anywhere versatility and high-level performance.

Neurospeak Pro Unlocks Zone Like Performance with First of it's Kind Precision Breathing Training Device

Neuropeak Pro, a Precision Breathing, Heart Rate Variability (HRV) and brain performance company that trains elite athletes to enhance performance under pressure, introduced today the first-of-its-kind mobile, real-time precision breathing training device and performance app designed to unlock optimum performance.

Wearable “trackers” are everywhere. Neuropeak Pro’s NTEL BELT is different. It’s a real-time training device designed to align diaphragm-based performance breathing and HRV. Each training session is scored, enabling users to track their performance gains through the App. The wearable Bluetooth device (MSRP $399) is positioned around the torso, while the app and instructional videos guide users through training sessions designed to optimize an individual’s ability to respond to stress and unlock “zone-like” performance potential.

The Home Course Will Host 2023 U.S. Women’s Amateur Four-Ball Championship

The United States Golf Association (USGA) today announced that The Home Course, in DuPont, Wash., will host the 8th U.S. Women’s Amateur Four-Ball Championship. The dates of the championship are May 13-17, 2023.

This will be the second USGA championship to be held at The Home Course, which hosted the 2014 U.S. Women’s Amateur Public Links. The course also served as the stroke-play co-host for the 2010 U.S. Amateur and 2021 U.S. Amateur Four-Ball, each of which was contested at Chambers Bay. The U.S. Women’s Amateur Four-Ball Championship returns to the Pacific Northwest for the first time since the inaugural event was played in 2015 at Bandon Dunes Golf Resort, in Bandon, Ore.

Callaway Golf Renews Women's Golf Day Sponsorship

Callaway Golf has announced a three-year extension as the Official Golf Club Sponsor of Women’s Golf Day (WGD). The equipment manufacturer will support this year’s global initiative and Women’s Golf Day on June 7, 2022.

WGD and Callaway share a vision of empowering, supporting, and engaging with the diverse female golfer community across the world. As the Official Golf Club Sponsor since 2020, Callaway is demonstrating its commitment to elevating the women’s game and recognizing the important role that WGD plays in bringing together women who play or are interested in finding out more about golf.

Reynolds Lake Oconee to Host Top Men and Women Collegiate Golfers

Reynolds Lake Oconee will serve as the epicenter for top collegiate golfers during the next four weeks as it plays host to women’s and men’s intercollegiate golf tournaments, including the 17th annual Linger Longer Invitational (LLI) next month.

Hosted by Mercer University, the Reynolds Lake Oconee Invitational — set for Friday, Feb. 18 to Sunday, Feb. 20 — will attract some of the country’s top women college players. Other highly ranked programs include East Tennessee State, defending champion North Florida, Chattanooga and Wisconsin.

Two Time Major Champion Stacy Lewis Rejoins Mizuno Golf

 Mizuno is delighted to confirm that two-time Major champion and former World Number One Stacy Lewis has rejoined Mizuno and will be playing Mizuno equipment on the 2022 LPGA Tour.

As well as playing Mizuno equipment,  including the new ST-X 220 Driver and JPX921 Forged irons, Lewis will also become a mentor to Mizuno’s younger talent.

Arccos and TaylorMadeGolf Expand Partnership with Launch of Track Better Play Better Program

Arccos – the pioneer of big data and Artificial Intelligence for golf – today announced the expansion of its partnership with TaylorMade Golf, providing new club purchasers with the opportunity to receive a free set of Arccos Caddie Smart Sensors, free shipping and a 45-day trial membership to the award-winning platform by visiting taylormade.arccosgolf.com.

Golf’s first Artificial Intelligence platform, Arccos Caddie automatically tracks your shots while delivering in-round insights and personalized Strokes Gained analytics. The system is highlighted by an A.I.-powered rangefinder, smart club distances and caddie advice for every golf hole on earth. These innovations helped new Arccos Caddie members who played at least 10 rounds lowered their handicap index by an average of 5.78 strokes in 2021.

Titleist Introduces New TruFeel Golf Ball for 2022

Already the softest golf ball in the Titleist golf ball family, the new TruFeel has been re-designed for more distance than ever before in combination with even softer greenside feel. Now available in golf shops worldwide, Titleist Golf Ball R&D was able to deliver the enhancements by engineering a larger and faster core along with high-performance aerodynamics to deliver longer distance. A thinner, reformulated TruFlex cover provides the improved feel and control for shots around the green.

“The TruFeel golfer is primarily focused on long and soft, but also seeks overall performance,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “That is where TruFeel stands out in its category, where the golfer doesn’t have to sacrifice performance and can trust the quality and consistency of Titleist.”

Titleist Introduces New Velocity Golf Ball for 2022

Power breeds confidence and the new Titleist Velocity golf ball is engineered to provide increased speed with high flight for golfers with one main objective – long distance. This is accomplished through a new higher compression core and reformulated cover combination that delivers the longest, best performing Velocity yet.

“This golf ball is fun for our team,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “We‘re designing for a golfer looking for distance, and that allows us to be singularly focused on speed and overall distance through the bag. We were able to achieve the performance goals of longer driver and iron distance while maintaining its high flight and greenside playability through new and reformulated core and cover technology.”

Edel Golf Rolls Out Putter Fitting Systems to 130+ GOLFTEC Locations

Edel Golf and GOLFTEC are proud to announce the rollout of the Edel EAS Putter Fitting System to over 130 GOLFTEC locations. GOLFTEC, the world leader in golf improvement, is providing a platform for a significant leap in putter fitting to its current and future student base with the further rollout of the EAS Fitting Cart. After a successful year one, this next step highlights the success between the two companies and the commitment to improving the games of golfers everywhere.

“It’s really been a great relationship that has blossomed over the past year,” said Chris Koske, Edel VP of Sales and Marketing. “Edel Golf and GOLFTEC have very similar beliefs when it comes to improving the ability of every player it touches. GOLFTEC’s commitment to understanding, teaching and embracing such a thorough putter fitting process is incredibly impressive.  It’s fun to work with like minded strategic partners.”

Club Champion Experiences Record Growth in 2021 - Looks Upward and Onward for 2022

The game of golf requires a certain optimism — players keep coming back regardless of the challenges. The golf industry has seen the perseverance of that optimism in recent years, with 2021 being the biggest year on record for many golf brands. Club Champion, the nation’s top custom club fitter and builder, was no exception.

The fitter’s dynamic vision has led Golf Digest to include them in the bi-annual Top 100 Clubfitters ranking since the inception of the list. The company’s thorough processes and attention to detail have gained a strong recognition among golfers, leading to overall revenue growth of 58% year-over-year and over 90,000 fittings in 2021.

Evnroll Sets Gold Standard in Golf Digest Hot List

Evnroll putters continue to receive the highest levels of industry recognition for their innovation, design, production quality, and performance. The company has received Golf Digest ‘Hot List’ awards in the blade and mallet putter categories for a second year running.

In this year’s prestigious Hot List, renowned media outlet Golf Digest has presented Evnroll with two gold awards for its hugely successful V-Series – in both the blade and mallet putter categories.

Gainbridge LPGA Winner Used Graphite Design Tour AD in Win

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Gainbridge LPGA at Boca Rio held at the Boca Rio Golf Club in Boca Raton, FL was playing the Graphite Design Tour AD IZ-6 Stiff flex wood shafts in her PXG #3 and #5 Fairway Metal woods and a Graphite Design Tour AD IZ-65 R1 (Regular) flex hybrid shaft in her Ping G425 hybrid.

“Congratulations to the LPGA champion on her seventeenth LPGA Tour victory.  Her ability to birdie 3 holes on the back nine on the last day of the tournament to win by one stroke certainly was an exciting moment”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

Daniel Island Club Selected to Host Two USGA Championships

The USGA today announced that the Daniel Island Club, in Charleston, S.C., has been selected as the host site for the 2023 U.S. Junior Amateur and 2026 U.S. Women’s Amateur Four-Ball Championships. These will be the first two USGA championships held at Daniel Island Club.

“The commitment of two USGA championships to Daniel Island is a testament to the enthusiasm of the club and the challenge that its two courses will provide to competitors in both stroke play and match play,” said Mark Hill, USGA managing director, Championships. “We are proud to add Daniel Island Club as a championship host site and look forward to bringing the U.S. Junior Amateur and the U.S. Women’s Four-Ball Championships back to the state of South Carolina.”

PGA Tour to Expand Trackman Tracer and Tracking for Every Shot in 2022

The PGA TOUR and TrackMan announced today they are expanding golf’s most advanced club and ball tracking and tracing solution. By combining TrackMan’s cutting-edge Doppler Radar and club and ball tracking technology, TOUR events will have tracing capabilities for every golf shot hit during the season. This will significantly enhance how fans experience the world’s best golfers by providing more detail for television, OTT and digital platforms.

This agreement will double previous ball-in-motion tracing capabilities on the golf course, allowing nearly every shot to be traced and automatically shared with television and OTT partners and across TOUR digital platforms such as PGATOUR.COM and the PGA TOUR app. The arrangement with TrackMan begins in 2022 for PGA TOUR LIVE and TOUR digital platforms, while the domestic television partner agreement begins in 2023. This expansion will immediately offer fan enhancements such as the visualization of ball flight paths for shots inbound to the green in TOURCast.

Shot Scope Pro LX+ Earns Rave Reviews at PGA Show and Books Over $130K in Pre-Orders

Shot Scope, a leading international manufacturer of GPS-based distance tracking and game performance systems, earned rave reviews at the 2022 PGA Show as the new  PRO LX+, golf’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking, was met with overwhelming approval as the Company added over 50 new accounts and booked more than $130,000 in pre-orders.

“Shot Scope has redefined the rangefinder category with a 3 in 1 product system highlighted by the PRO LX+,” said David Hunter, CEO, Shot Scope. “While we knew traffic at the PGA Show would be light in 2022 due to the pandemic, we far exceeded our expectations as PGA Professionals and golf retailers alike fully embraced our innovation. Adding 50 new accounts and over one hundred thousand dollars in advance orders made for a great launch week.”

The Sea Pines Resort Offers SwingFitAI Club Fitting

The Sea Pines Resort—home to three outstanding golf courses, including Harbour Town Golf Links, site of the PGA Tour’s RBC Heritage Presented by Boeing—has taken another step forward in golf amenities with the addition of SwingFitAI Club Fitting to its award-winning Golf Learning Center.

Developed locally on Hilton Head Island, SwingFitAI is the first artificial-intelligence-powered swing-fitting system in golf. Working with 8 cameras recording 360 frames a second (collecting more than 30,000 data points per swing) SwingFitAI helps the Golf Learning Center’s master fitters better understand how the golf club and shaft interact with each golfer’s unique tempo and movement.

Grand Hotel Resort Alabama Weekday Stay and Play Packages

Home of the USGA Senior Women’s Amateur Championship in 2021, 1986 and 1974, the Grand Hotel Resort, Golf Club & Spa has announced its Weekday Stay & Play Package.

You can enjoy two championship golf courses, and a round of golf for two people or two rounds for one guest (golf cart rental included).

Duininck Completes Renovation of Historic Country Club of Columbus

The Country Club of Columbus is steeped in history. From Bobby Jones and Fred Haskins, through to the membership of today, fiercely proud of their legacy and of the Donald Ross original. Ross significantly improved the original 1909 13-hole course nearly 100 years ago, converting it into the remarkable 18 it is now.

Duininck is a golf construction company widely respected for their ability to retain characteristics and components of the original architecture in their restorations and improvements. “We take a great deal of pride in our classic restorations,” CEO Judd Duininck says, noting it’s always a humbling honor to be asked to take on such distinguished assignments. Duininck Project Manager, Chris Kleinsmith feels the same. “I’ve been most fortunate in my career to both renovate and visit Donald Ross courses with various architects. Understanding what Mr. Ross was trying to achieve helps greatly in our efforts to bring that back.”

2022 PGA Show Reunited the Golf Industry to Rave Reviews

The 69th PGA Show reunited the global golf industry in person for the first time in two years, Jan. 25-28, in Orlando, Florida. Nearly 15,000 PGA Professionals, golf leaders, industry executives and retailers sourced new products from more than 600 participating brands, attended high-level industry presentations, learned timely business solutions and connected in person with peers and golf leaders to drive forward participation and the business of the sport.

The 2022 PGA Show began with Demo & Fitting Day at Orange County National Golf Center (OCN) on Jan. 25 and continued at Orange County Convention Center (OCCC), Jan. 26-28.

KBS Introduces Tour Lite Shafts

The KBS TOUR LITE series is here, and it is the latest shaft offering from KBS Golf Shafts. This new series is designed for players seeking tight dispersion, higher trajectory and precision control, while combining it with maximum distance in a lightweight package.

The TOUR LITE conclusively assists to increase swing speed, dispersion and ball speeds making it the ultimate performance weapon. Independent testing showed that the KBS TOUR LITE series averaged 9% more distance than its leading competitors.

Streamsong Resort to Add Fourth Course by Coore & Crenshaw Design

Streamsong Resort is pleased to announce the addition of a fourth golf course to its award-winning slate of golf offerings. The iconic design team of Bill Coore and Ben Crenshaw (Coore & Crenshaw Design) are partnering again to create the newest venue in the Streamsong portfolio. The fourth course, yet to be named, will be shorter than the three existing layouts (Streamsong Red, Streamsong Blue and Streamsong Black), with early routings that incorporate a six- and 12-hole loop as well as a large putting course.

“On Streamsong’s Tenth Anniversary, Ben Crenshaw and I are pleased to announce that we will again be working with our friends at the resort, this time to create a short course within walking distance of the Lodge,” said Bill Coore of Coore & Crenshaw Design.

Club Champion Opens Three New Studios

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Madison, WI; Meridian, ID; and The Villages, FL. The brand will surpass 90 stores nationwide this quarter and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

ECCO Golf Ambassador Lydia Ko Wins 17th LPGA Tour Title at Gainbridge LPGA

ECCO – a leading manufacturer of innovative footwear – announces that Ambassador Lydia Ko captured her first win of 2022 at the Gainbridge LPGA on Sunday.

Wearing ECCO BIOM® G3 Lydia kicked off her tournament with a blistering nine-under-par 63 on Thursday and led the field from then on. A 72 on Saturday set her up for a calm and collected three-under-par 69 on Sunday to win by one shot.

PXG Releases New Sugar Daddy II Wedges

PXG, an international research and development company dedicated to creating the world’s finest golf equipment and apparel, has introduced its 0311 Sugar Daddy II Wedges. A striking example of precision engineering, the 100% milled wedges are artfully designed to deliver outstanding workability and control from any lie.

“We’ve taken our signature 0311 Forged Wedges to the next level, perfecting every surface, curve, and groove to help you master your short game,” said PXG Founder and CEO Bob Parsons. “Without a doubt, these babies are some of the sexiest, best-performing wedges on the market. Period.”

Galvin Green 2022 Part 1 Collection: Raising the Bar Again on Comfort and Performance

Galvin Green is introducing their 2022 Part One collection this month, and it's relentlessly awesome. Raising the bar on comfort, freedom of movement, and overall performance in all weather conditions, Galvin Green is proving once again that excellence is a continuous journey that never ends.

The new collection boasts the greatest depth of sustainable products on the market and featuring 39 new garments in a wide selection of bold colors and size options.  The collection caters for top-level performance and comfort both on and off the golf course. It includes multiple layering combinations that enable every golfer to feel complete freedom to play, while enjoying the ultimate GameDay experience in confidence and style.

New FootJoy Fuel Golf Shoes FIRST LOOK Review: An Entirely New Model that Goes ALL IN

I've worn just about every style of FootJoy golf shoes over the last handful of years.  You might even say I've become an unofficial official connoisseur of the brand.  And when I saw the new 2022 FJ Fuel shoes for the first time I suspected there was a lot going on with these.  When I tried them on for the first time, I knew immediately.

This is a FIRST LOOK at the new FJ Fuel shoes, but it's also a review of sorts.  FootJoy has basically taken some of the best features and technologies of other shoes in their line, and combined, adapted, and enhanced them to create an entirely new model of FJ golf shoe.  Which is why I say FJ went ALL IN with the new FJ Fuel.

Srixon Announces New Q-STAR TOUR Golf Balls

SRIXON®, a global leader in golf ball technology and innovation, introduces the new Q-STAR TOUR golf ball. Now in its fourth generation, the Srixon Q-STAR TOUR officially launches in North America today.

The new Q-STAR TOUR delivers the softest golf ball with tour-level performance from Srixon. The Q-STAR TOUR is calibrated to fit moderate swing speed players that seek the distance and spin of a tour-caliber ball.

Edel Golf Earns Gold and Silver Hot List Awards for 2022 Lineup

Edel Golf is proud to announce that its 2022 product lineup has garnered two Golf Digest Hot List gold medals for their EAS Mallet and Blade Putters in addition to a silver medal for their new SMS Forged Wedges.

“So much goes into the development of our new products, so being recognized by one of the golf industry’s leading equipment reviews, means a lot,” said David Edel, Founder of Edel Golf. “We always strive to bring out new products that address the unique needs of every golfer out there and testing validates that.”

Titleist and FootJoy Return as Official Partners for 2022 Women's Golf Day

Titleist and FootJoy have returned as Official Partners of 2022 Women’s Golf Day (WGD): Titleist as the preferred golf ball and FootJoy as the preferred footwear.

Women’s Golf Day, a global golf movement that engages, empowers, and supports women, will be staged internationally on Tuesday, June 7.

Wilson Golf Signs LPGA Rookie Sophia Schubert to its Golf Advisory Staff

Wilson Sporting Goods Co. today announced professional golfer Sophia Schubert has joined its Golf Advisory Staff. Schubert is making her LPGA Tour debut this week during the Gainbridge LPGA at Boca Rio in Boca Raton, Fla.

“We are thrilled to have Sophia join the Wilson Golf Advisory Staff,” says Tim Clarke, President, Wilson Golf. “Wilson’s relationship with the women’s game dates back to the start of the LPGA with some legendary hall of famers. Sophia marks Wilson’s return to this history and heritage after decades away from the LPGA, and we look forward to partnering with her as she begins this next chapter.”

Trackman Loses Patent Infringement Case Involving FlightScope

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, has welcomed the outcome of an appeal case in the District Court of Düsseldorf that has ruled it did not infringe on a Trackman product patent in Germany.

The initial case was filed more than 10 years ago, suggesting that a FlightScope product infringed on a particular Ball Spin Patent, relating to the method Trackman used for estimating the rotation velocity or spin frequency of a rotating sports ball. Having initially ruled in the Danish company’s favor in May 2013, that has now been overturned under appeal.

Mizuno Golf Receives Nine 2022 Hot List Gold Awards

Mizuno has won an incredible nine golds in Golf Digest’s 2022 Hot List, including five in the various iron categories, a fourth straight gold in the driver category and top awards for hybrids, wedges and putters.

This shouldn't come as any surprise if you read this blog or follow me on twitter and Instagram.  I don't give out awards or have any hot list with the reviews I do all year long, but you know the esteem I hold Mizuno clubs in from the top of the bag to the bottom.

Evnroll Adds New ZERO and ER11vx Models to 2022 Putter Line

After a hugely successful 2021, Evnroll has added to its award winning product line for 2022 with two new models – ZERO and ER11vx. 

The California-based putter manufacturer has also expanded its V-Series line with new hosel and black finish options, added two models to the Midlock product line as well as new ladies and left-handed putter options.

Shot Scope Debuts PRO LX+ Rangefinder

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based distance tracking and game performance systems, has redefined the rangefinder category in golf by introducing the PRO LX+, the game’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking.

A first-of-its-kind rangefinder, the PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device - PRO LX+ - that provides all of the on-course technology they need in one system.

Tour Edge Breaks Through with Soon-To-Be-Announced Drivers at the PGA TOUR Champions in Hawaii

The big story from Tour Edge on the PGA TOUR Champions this week was their initial success with new drivers that they launched to the players at the Mitsubishi Electric Championship at Hualalai.

The Illinois based company has been on a serious roll with over 30 different players choosing to play their drivers in tournament play over the last PGA TOUR Champions season.

Cleveland Golf Unveils Black Satin Finish for RTX Full-Face Wedges

Cleveland Golf, an industry leader in wedge design and innovation, is proud to announce the release of the Black Satin finish for the RTX Full-Face.

“The Black Satin finish has been extremely popular with our customers so we wanted to offer that finish with RTX Full-Face,” said Haley Wian, Business Planning Manager at Cleveland Golf. “By reducing glare and providing a sleek look at address, the Black Satin finish delivers maximum performance and short game confidence.”

Bridgestone New 2022 Tour B Golf Balls Designed with Input from Tiger Woods and Bryson DeChambeau

Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today its next-level 2022 TOUR B golf ball series, featuring the most advanced iteration of Contact Science to date. Designed to deliver unparalleled distance and greenside control, the new TOUR B golf balls feature the new REACTIV iQ® cover.

The 2022 TOUR B family comes in 4 distinct models, TOUR B RX and TOUR B RXS (for swings under 105 mph), and TOUR B X and TOUR B XS (for swings over 105 mph).

Titleist Introduces New Vokey Design SM9 Wedges

According to Master Craftsman Bob Vokey, the three keys to great wedge play are shot versatility, distance and trajectory control, and maximum spin. With the introduction of the new Vokey Design SM9 wedges, Bob has developed the “ultimate in optionality” across all three categories with his most complete lineup of loft, grind and bounce combinations. Vokey Design has been the most played wedge on the PGA TOUR every year since 2004.

“It sounds simple, but having the correct wedge and knowing when to use it has a direct impact on scoring performance,” said Vokey. “The most important thing for golfers at every level is to know when and where to use the variety of wedges in their bag. That can be achieved by being properly fit based on swing and style of play, and understanding the roles for each.”

Adidas Golf TOUR360 22 Shoes Take Fit and Traction to Another Level - Hands-On FIRST LOOK

If you've seen any of the Iron Man movies you know Tony Starks has shown off an impressive arsenal of Iron Man suits in the franchise.  Each new suit unveil had something fresh and exciting from both a technological and artistic perspective.  And the new Adidas TOUR360 22 golf shoes make the kind of leap in innovation and performance that would make even Tony Starks envious.

 

Adidas introduced the first TOUR360 to the world 17 years ago.  At the time Adidas purposefully took a lot of risks when it came to design because they wanted to challenge conventional thinking on what a premium performance shoe could represent.  That first model ushered-in an era for what has now become Adidas flagship footwear franchise worn by major champions and amateurs all around the world.  And the new TOUR360 22 takes this premier model to a wholly new level.

Bridgestone Golf Introduces OTTO - The World's First Autonomous Ball Fitting Cart

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced OTTO (Autonomous Ball Fitting Cart), the latest in golf ball fitting technology. Designed to be both engaging and entertaining to use and informative at the same time, OTTO provides yet another easy way for players to find the right Bridgestone golf ball for their game.

“The genesis of the idea for OTTO was to bridge the gap between entertainment golf and on course golf,” said Dan Murphy, President and CEO, Bridgestone Golf. “Currently there are over 25 million golfers who participate in non-traditional golf, meaning at off course entertainment venues or on simulators. As the leader in golf ball fitting, we feel a responsibility to make sure players continue to be excited and engaged while also having the ability to choose gear that best suits their game. With OTTO’S innovative design we’ve developed a great way to do it.”

Galvin Green Advances New Eco-Friendly Upcycle Edition Collection

Mindful of the environmental challenges facing the world today, high-performance golf apparel brand Galvin Green is advancing its industry-leading sustainability credentials with the creation of its new exclusive UpCycle Edition.

Crafted using surplus fabric from its main production runs, the pioneering range is designed to help reduce unwanted waste and offer golfers peace of mind knowing that the clothing helps minimize the social and environmental impact often associated with manufacturing.