The Path to The Los Angeles Country Club Begins

The United States Golf Association (USGA) has announced that online entry applications will be available beginning on Wednesday, Feb. 22, at 9 a.m. EST, for the 123rd U.S. Open Championship, to be played from June 15-18 on The Los Angeles (Calif.) Country Club’s North Course.

Thousands of golfers will attempt to qualify for the championship through a two-stage process, with a field of 156 players advancing to The Los Angeles Country Club, where one will be crowned U.S. Open champion. Non-exempt players will compete in one of 109 local qualifiers hosted throughout the United States (with one in Canada) between April 17 and May 22.

EA SPORTS PGA TOUR Releases Course Dynamics Deep Dive Trailer

EA SPORTS PGA TOUR has released a visually stunning Courses Reveal trailer providing players a peek into the game’s meticulously crafted courses along with core gameplay features centered around Pure Strike. 

You can find the all-new trailer HERE. The trailer showcases the game’s stunning, realistic visuals along with the state-of-the-art course mapping technology the team employed like photogrammetry scanning, drone technology, and survey-grade GPS.

LA Golf Launches GEN 2 Bel-Air and Malibu Putters with Largest Sweet Spot on the Market

LA GOLF is going to turn heads again this year with new putter models they claim are the most technologically advanced putters ever made.  I gave you a sneak peek of their new GEN 2 putters at the PGA Show.  What I didn't tell you however is these putters are going to be available at a price that's extremely competitive with other premium putters on the market.

Only one year after entering the putter category, LA GOLF doubled down with improvements in their next generation of carbon putters, the “Bel-Air” and “Malibu” series.

PGA National Resort Welcomes PGA Tour's Honda Classic

PGA National Resort – South Florida’s luxurious, world-class golf, vacation, culinary, events and spa destination – will showcase the stunning results of its fully realized $100 million transformation as it hosts the PGA Tour’s Honda Classic played on its acclaimed Champion Course, Feb. 23 – 26.

As the first stop of the PGA Tour’s “Florida Swing” and host venue since 2007, the dramatic “new” resort property features 99 holes of exceptional golf ranging from four “traditional” 18s (including the mighty Champion Course with its famous Bear Trap) to a duo of bold and innovative new Andy Staples-designed layouts, The Match and The Staple courses.

Bernhard Langer Wins Chubb Classic and Ties All-Time PGA Tour Champions Victory Record

It was an epic weekend for Bernhard Langer and his golf equipment sponsor Tour Edge, who has been experiencing a meteoric rise on the PGA TOUR Champions over the past few seasons.

Their ageless staff player Langer won the PGA TOUR Champion’s Chubb Classic in Naples, Fla. Sunday. Langer’s 17-under par performance led him to win for the 17th straight year on the PGA TOUR Champions, setting a new mark for consecutive years with a victory.

Mizuno Golf Announces Top Fitters for 2022

Mizuno’s Swing DNA system is a firm favorite of professional club-fitters all around the world and in the hands of expert fitters, the technology has helped countless golfers to meet and fine-tune their equipment requirements and improve their golf.

Mizuno’s award-winning Shaft Optimizer 3D uses strain gauges and a built-in Gyro to measure over 40 data points in a player’s swing, gathering data that’s transmitted via Bluetooth to Swing DNA software to digitally recommend the correct equipment for a golfer’s requirements. Mizuno recognizes the importance of teaming this technology with the best fitters.

Fujikura Unveils AXIOM Iron Shafts with VeloCore for 2023: First Impressions

Fujikura, the industry leader in performance golf shafts, is proud to introduce an incredibly innovative and game changing addition to its line of iron shafts: AXIOM.

Designed for ultimate consistency and feel, AXIOM iron shafts will be available through Fujikura’s Charter Dealer network beginning March of 2023.

Tesoro Club to Host Monday Qualifier for 2023 Honda Classic

Tesoro Club’s Arnold Palmer-designed golf course will be the site of the Honda Classic Open Qualifier on February 20th, 2023. The 18-hole stroke play event will bring together 120 of the area’s highest-ranked golfers for the competition, with the low four qualifiers advancing to the 2023 Honda Classic.

The qualifying event is open to the public, with tee times beginning at 7:30 a.m. Players scheduled to compete as of February 10th include Brandon Hagy, runner-up in the 2021 Honda Classic, 2020 SFPGA Champion Tim Cantwell, and Canadian PGA Professional Ben Silverman.   With event registration ending February 17th, spectators can look forward to many more major and championship players being added to the growing lineup.

Golfers are Racing to Max Beach Resort in Daytona Beach

As the attention of the auto racing world turns to the DAYTONA 500, fans and race teams alike will have to outrace golfers to Max Beach Resort, one of Florida’s premier new accommodations properties.

The new oceanfront resort offers one-, two- and three-bedroom condos featuring floor-to-ceiling windows and stunning views of the “World’s Most Famous Beach.” The luxury units offer more than 1,000 square feet of indoor and outdoor living space, perfect for golf groups that relish the communal aspects of a buddy trip.

USGA Announces Qualifying Sites for 123rd U.S. Open at The Los Angeles Country Club

The United States Golf Association (USGA) has announced local and final qualifying sites for the 123rd U.S. Open Championship. The U.S. Open will be contested on The Los Angeles (Calif.) Country Club’s North Course for the first time from June 15-18, 2023.

Local qualifying, conducted over 18 holes at 109 sites in 44 U.S. states and Canada, will take place between April 17-May 22. Those players who advance out of local qualifying will join a group of locally exempt players in final qualifying, which will be conducted over 36 holes. The final stage will be held in England (May 16), Japan (May 22) and Canada (June 5) as well as 10 U.S. sites, one on May 22 and nine on June 5.

Tiger Woods Odds to Win 2023 Majors

Tiger Woods harbors no illusions of becoming the player he once was. But thinking of the player he could be again following another year-long absence – one whose swing is tailored around his physical limitations rather than abilities – is enough to trigger plenty of excitement ahead of the 2023 major schedule.

Whenever Woods tees it up at a major, he’s always a liability for sportsbooks, as oddsmakers must weigh his chances in comparison with the massive public interest.

Adidas Strengthens Performance Range with New ZG23 Golf Shoes and Ultimate365 Tour Apparel

Adidas remains committed to providing athletes the best options available when it comes to performance footwear and apparel for the course.

And the brand has introduced two product ranges across footwear and apparel – ZG23 and Ultimate365 TOUR – that utilize the latest materials and technologies from the 3-Stripes to help golfers everywhere perform their best.

Motocaddy Launches M7 GPS - The First Remote Control Electric Caddy with Touchscreen GPS

Motocaddy, the world’s biggest-selling electric trolley brand, has introduced the game’s first remote-controlled electric caddy with touchscreen GPS that offers golfers the ‘ultimate caddie’ experience by blending responsive control with performance-enhancing features.

The revolutionary M7 GPS – part of the award-winning Motocaddy M-Series range – features a fully integrated, super-fast GPS system with accurate green visuals; front, middle, and back distances; plus hazard information across more than 40,000 pre-loaded courses.

New Women's Collegiate Series Announced

In four short years, the WAPT has filled the need to provide more playing opportunities for women dreaming of playing the LPGA Tour. A number of women who launched their professional careers on the WAPT include LPGA Tour players Matilda Castren, Yealimi Noh, Savannah Vilabia, Kaytlyn Papp, Gabby Then, and Grace Kim.

Now, The WAPT is broadening its scope by launching its new Collegiate Series (www.collegiateseries.golf). This new series is set to begin this summer and will provide collegiate players the opportunity to compete against their peers as well as with the pros.

Callaway Apparel Launches Spring 2023 Collection

Callaway Apparel announces the launch of the men’s and women’s Spring 2023 collections.

The Spring 2023 collections offer a wide range of authentic, innovative and performance driven pieces blending enhanced styling with technically advanced fabrics.

Chubb Classic Presented by SERVPRO Announces World Class 2023 Tournament Field

Entries are closed for the 2023 Chubb Classic presented by SERVPRO, with former World No. 1 and World Golf Hall-of-Famer Fred Couples headlining the tournament’s latest commitments, joining an elite field that includes Hall-of-Famers, major champions and legends of the game. Taking place Feb. 17-19 at Tiburón Golf Club’s Black Course, the Chubb Classic is Naples’ flagship PGA TOUR Champions event, now entering its 36th year.

Joining Couples as final commitments in the field include sponsor exemptions Glen Day, Gary Hallberg, David Johnson, Michael Muehr and Dicky Pride. 2020 European Ryder Cup captain Padraig Harrington and PGA TOUR winner Brad Faxon were announced earlier Friday into the field. The final three spots will be determined on Monday via a Monday Qualifier at The Forest Country Club in Fort Myers. For complete list of the 2023 Chubb Classic field, click Here.

Cleveland Golf Releases Additional RTX-6 ZipCore Wedge Finishes

Cleveland Golf, an industry leader in Wedge design and innovation, has announced new finishes for the RTX 6 ZipCore wedges: Tour Rack and Black Satin. These finishes are scheduled to launch March 1 in North America.

The exclusive RTX 6 ZipCore Tour Rack Wedges offer golfers raw, customizable Wedges identical to the ones used on tour and played by the best players in the world. This unique program allows players to create their Wedge from start to finish just like the professionals.

Aon Risk Reward Challenge at the Genesis Invitational at Riviera Country Club

The 10th hole at Riviera is one of the most acclaimed short par 4s in all of golf. As more players have decided to go for this green, wind coming from the left has become a valuable defense.

When the wind comes from the left side, players go for the putting surface 12 percent less often. If the wind is coming from the opposite side (right to left), players have decided to go for it 71% of the time, with an up and down from the left side much easier than the bunkers on the right.

Tiger Woods Headlines NBC Sports Live Coverage of Genesis Invitational

Tiger Woods makes his return to PGA TOUR competition at this week’s Genesis Invitational from Riviera Country Club in Pacific Palisades, Calif., headlining live golf tournament coverage this week on GOLF Channel, Peacock and NBC Sports digital platforms.

In addition to Woods, the star-studded field at the Genesis Invitational features 19 of the top 20 players in the Official World Golf Ranking including World No. 1 and last week’s WM Phoenix Open winner Scottie Scheffler, World No. 2 Rory McIlroy, World No. 3 Jon Rahm, and 2021 Genesis champion Max Homa.

Club Champion Grows Beyond the Borders in 2022

The game of golf requires a certain optimism — players keep coming back regardless of the challenges. The golf industry has seen the perseverance of that optimism in recent years and Club Champion, the globe’s top custom club fitter, is proud to report on exceptional growth in 2022. Following international acquisitions in Canada, the United Kingdom, and Australia, Club Champion has further solidified its place atop the club fitting industry.

The company’s thorough fitting process, hand-built clubs, and attention to detail have gained a strong recognition among golfers, leading to over 94,000 fittings in 2022 alone.

World Long Drive Champion Martin Borgmeier Joins PAYNTR Golf

PAYNTR Golf, North America’s fastest growing golf footwear brand, today announced 2022 World Long Drive Champion, Martin Borgmeier, as its newest ambassador ahead of the 2023 World Long Drive season. Borgmeier is currently wearing the Payntr X 002 LE, the brand’s celebrated full grain leather offering with graphite propulsion plate.

“We are thrilled to establish a partnership with Martin and look forward to witnessing his continued success on the World Long Drive circuit this coming year,” said Mike Forsey, Co-founder and President of PAYNTR Golf. “This was a tremendous step forward for PAYNTR Golf to show golfers how our technology will help improve their on-course performance. Martin has proved to be a true student of the game and obsesses over every detail of his craft just like we have in the development of our products.”

Landmark Win for Kanaya at International Series Oman

Japan’s Takumi Kanaya secured a convincing victory in the US$2 million International Series Oman today to record his first professional victory outside of Japan and suggest that the gifted young golfer is coming of age.

The 24-year-old from Hiroshima shot a final round one-under-par 71 to finish on 10 under and beat American Berry Henson (70) and Thailand’s Sadom Kaewkanjana (72) by four strokes.

Kanaya Secures Victory as Al Mouj Golf Thrills in Spectacular Finale at International Series Oman

Japan's Takumi Kanaya held off a strong challenge from Thailand's Sadom Kaewkanjana and American Berry Henson to secure a dominant four-shot victory and claim the International Series Oman 2023 title at Al Mouj Golf, part of an enhanced series on the Asian Tour.

Starting the final day on 9-under-par, one shot clear of Ryo Hisatsune, Kanaya shot a resolute 71 to tame the testing conditions that Oman’s first ever links course has become renowned for across the globe.

PUMA Golf x Arnold Palmer Collection Gives Modern Players the Style of Golf's Best Dressed Icon

Golfers far and wide are familiar with the multi-colored umbrella logo and the world-famous sports icon it represents. Fittingly, on National Umbrella Day, PUMA GOLF is introducing its latest collaboration with Arnold Palmer Enterprises.

Comprised of apparel, footwear, and accessories, all of which were designed by drawing inspiration from Arnold Palmer’s legacy both on and off the course, the newest PUMA Golf x Arnold Palmer Collection embodies the essence of what golf’s greatest style icon would be wearing today.

Major Winners Emphasize Asian Tour and International Series as Pathway for Aspiring Professionals

Recent Asian Tour Q-School Final winner Jack Thompson has continued to impress making the cut at the first International Series Oman, the first of 10 elevated tournaments on the Asian Tour in 2023.

The Australian has played in a field consisting of major champions Brooks Koepka and Charl Schwartzel, in just his second International Series event following last year’s England tournament at Slaley Hall.

Japan’s Kanaya Beats the Breeze to Hold Halfway Lead in Oman

Takumi Kanaya, one of Japan’s most exciting young prospects, made the most of slightly easier conditions in the morning to take the halfway lead in the US$2 million International Series Oman today.

The world’s former number one ranked amateur shot a one-under-par 71 to reach four under par for the tournament, an unassailable lead with the wind getting progressively stronger and blowing the field off course at Al Mouj Golf.

Ralph Lauren RLX Golf Pre-Spring 2023 Collection Now Available

Ralph Lauren RLX Golf’s Pre-Spring 2023 collection is now available on RalphLauren.com. 

The latest collection from RLX Golf, spanning men’s and women’s fashion, takes inspiration from Key Largo’s active lifestyle and use of color. Key new colorways include beautiful shades of rose, green, yellow, blue, and peach. Sustainability and performance attributes are featured across both traditional and modern silhouettes alike.

USGA Announces 2023 Exemption Categories for U.S. Open and U.S. Women’s Open Championships

The United States Golf Association (USGA) today announced that four exemption categories will be added for the U.S. Open Championship, beginning with the 2023 championship at The Los Angeles (Calif.) Country Club’s North Course, June 15-18.

One additional exemption will be introduced beginning with the 2023 U.S. Women’s Open, to be contested July 6-9 at Pebble Beach (Calif.) Golf Links.

Motocaddy Appoints Mark Kuryak to Lead Americas

Motocaddy has appointed Californian Mark Kuryak as its new President/General Manager in the Americas to drive sales and raise awareness of the world’s biggest-selling electric golf caddy brand in the golf playing nations across both continents.

With over two decades of high-level management and sales experience across a number of successful sporting goods and lifestyle brands, Mark is now responsible for maximizing on-course, big box retailers and online sales opportunities for the innovative brand that ranks as global market leader in electric caddies and complementary golf bags.

Shin Takes First Round Lead at Inaugural International Series Oman at Al Mouj Golf

Yonggu Shin took advantage of benign early morning conditions to shoot a six-under-par 66 to take the first round in the inaugural International Series Oman at Al Mouj Golf today.

The Canadian, who first shot to prominence last year when he finished joint second in the Shinhan Donghae Open, carded six birdies and impressively was bogey free – in the second event of the season on the Asian Tour, and first International Series tournament.

Glowing Praise about Al Mouj Golf Championship Course from Players Competing in International Series Oman

Ahead of the first round at the International Series Oman, Brooks Koepka, Sergio Garcia, Sihwan Kim and Azzan Al Rumhy attended a press conference at Al Mouj Golf.

The quartet were asked questions on the upcoming event which is the first of 10 on the Asian Tour. Koepka and Garcia gave their first impressions on the stunning golf course here in Muscat as well as sharing their inspirations for taking up the game of golf as kids, whilst Omani Al Rumhy offered his thoughts on the arrival of the International Series to the Middle East.

Women's Golf Day Announces Inspire Action Award Winners and New Week Long Format

Women’s Golf Day (WGD) has announced the winners of the 2022 Inspire Action Awards.  This year’s awards reflect the tremendous international reach of WGD with winners from: North America – Mark Gore, SVP Golf Operations Invited: Canada – Shannon Cole, Vice President, Brand Marketing, RBC: Scotland – Iona Stephen, Presenter: and Spain – Finca Cortesin.

The awards, which were announced during the PGA Merchandise Show are presented annually and acknowledge the important role that these individuals and organizations play to Engage, Empower and Support women and girls through golf.  Founder Elisa Gaudet also announced that WGD 2023 will be a weeklong celebration, for the first time, offering locations the chance to host an event on any day from May 30th, the same date as WGD’s PALOOZA digital event, through to WGD’s birthday on Tuesday June 6th.

G/FORE Opens Store in Scottsdale

Luxury lifestyle brand and golf footwear innovator, G/FORE is excited to announce the opening of their new retail store location, G/FORE Supply Scottsdale.

This new aesthetically pleasing, monochromatic storefront is in the heart of the Scottsdale Quarter, featuring limited edition styles that customers could previously only explore online at gfore.com, gfore.co.uk, and select international locations.

Stunning Stage and Blockbuster Field Set for The International Series Oman with Strong Event Partnership

The International Series Oman commences on Thursday 9 February, at Official Host Venue Al Mouj Golf – one of the Middle East’s top ranked courses making the perfect setting for the first of the 10 elevated Asian Tour events in 2023.

With enhanced investment for the 2023 season, the 132-player field comprising many of the world’s best golfers will compete for US$2m on the Greg Norman designed layout, which stretches across 2km of stunning oceanfront adjacent to the Gulf of Oman.

WM Phoenix Open Headlines Live Coverage on Golf Channel and Peacock

Live Coverage of WM Phoenix Open at TPC Scottsdale in Arizona – Featuring Eight of the Top 10 Ranked Players in the World – Begins Tomorrow at 3:30 p.m. ET on GOLF Channel and Peacock.

Golf Central and Golf Today Studio Coverage Live from 16th Hole at TPC Scottsdale All Week on GOLF Channel.

Titleist Presents ‘We Go Farther’ Docuseries - The Story of the Titleist Speed Project

We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and Titleist.com/We-Go-Farther.

I teased a little of this at the PGA Show a few weeks ago and encourage you to watch all episodes.  Some really interesting, really dramatic, and really compelling insight and backstory into the Titleist Speed Project.

USGA Launches GS3 - An Innovative Technology Tool Designed to Streamline Putting Green Performance Measurement

The United States Golf Association (USGA) today announced the launch of GS3, a state-of-the-art golf technology tool that calculates putting green speed, firmness, smoothness and trueness – all with one device.

A rechargeable smart ball that is the same size and weight as a standard golf ball, GS3 creates accurate, measurable, first-of-their-kind agronomic benchmarks that superintendents can use to facilitate change more effectively on their course. The tool has sensors that collect over 15,000 data points, empowering analytics-driven decisions.

Water Oak Country Club and Estates Debuts USGA Rated Championship Golf Course

Water Oak Country Club and Estates, a Sun Communities destination, has opened its newly renovated golf course to community residents and the public. The course recently received USGA accreditation as a championship course and is part of a larger multi-million-dollar revitalization project for the 55+ living community.

Water Oak Country Club and Estates is an active residential community with more than 1,300 homes and resort-style amenities such as the new championship golf course, community swimming pools, clubhouses and various outdoor activities. The community recently announced the expansion of the property with an additional 267 homes available for residents seeking a fun and active lifestyle.

Cost to attend Both the WM Phoenix Open and Super Bowl 57

This week both the WM Phoenix Open and Super Bowl 57 descend upon the Greater Phoenix area. Naturally, our minds might gravitate toward the real possibility of being able to attend both events.

But how much can fans expect to dish out to experience the ultimate Arizona sports weekend? Bookies.com calculated the expenses and determined that the lowest possible cost for one person to attend all four days of the Waste Management Phoenix Open AND Super Bowl 57 comes to a total of $10,209.20!

Aon Risk Reward Challenge at the WM Phoenix Open at TPC Scottsdale

The Aon Risk Reward Challenge is a season- long competition on the PGA TOUR and LPGA Tour testing the abilities of the world’s best players to make thoughtful, strategic decisions on the most challenging holes (“Aon Risk Reward Challenge holes”) throughout the year.

And this week the Challenge touches down at the WM Phoenix Open and the 17th hole at TPC Scottsdale.

Fan Favorites Daly, O'Meara, Pavin, and Cook Commit to the Inaugural Galleri Classic at Mission Hills Country Club

The Galleri Classic continues to build on its prolific professional field as it announced a foursome with California ties – two-time major champions John Daly and Mark O’Meara, 1995 U.S. Open champion Corey Pavin and 10-time PGA TOUR Champions winner John Cook – are all committed to play in the inaugural tournament held March 22-26 on the iconic Dinah Shore Tournament Course at Mission Hills Country Club.

The Galleri Classic, named after title sponsor GRAIL’s multi-cancer early detection test, brings PGA TOUR Champions golf back to the Coachella Valley for the first time since 1993, The Galleri Classic will feature 78 PGA TOUR Champions pros – including World Golf Hall of Fame members — playing 54 holes (three rounds from Friday, March 24 through Sunday, March 26) for a $2.2 million purse.

Dundonald Links Garners Two Accolades at Scottish Golf Tourism Awards

Dundonald Links earned distinction in two categories at the Scottish Golf Tourism Awards last week, the new luxury resort collecting first-place prizes for Best Clubhouse and Best Sustainability Project.

The popular golf course was transformed into a full, opulent resort that had its first full season in 2022, spearheaded by an extensive overhaul of its clubhouse. The spacious facility has received much acclaim for its Highlands-inspired aesthetic and exceptional Canny Crow restaurant. A quintessentially Scottish whisky room offers tasting sessions, while the resort’s state-of-the-art gym boasts a wide range of equipment. Guests report that the refined, sumptuous clubhouse is the perfect place to relax in post round, with panoramic views over the 18th green and beyond.

Tour Edge Announces Four Iron Sets as Part of the New Exotics 723 Series

Tour Edge, the pound for pound industry leader in performance and innovation, announces four new iron sets as part of the all-new Exotics 723 Series.

Today, Tour Edge announced the all-new Exotics 723 Series irons, including the more compact C723 Iron and the feel enhanced E723 Iron.

Tour Edge Announces New Exotics 723 Metals for Every Possible Swing Type

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Exotics 723 Series of metals.

Following the path of the previous Exotics, the tour-winning 722 Series, the Exotics 723 launch features two separate drivers, fairway and hybrid designs designated as Extreme (E) and Competition (C) spec.

New PXG Xtreme Golf Balls Designed to be The One Ball that Does it All for Players of All Levels

PXG, the golf equipment and apparel company founded by American entrepreneur and philanthropist Bob Parsons, has expanded its on-course offerings to include game-changing golf balls.  Fueled by a desire to solve a problem for consumers, the dreaded choice between distance and control, PXG developed PXG Xtreme Golf Balls to be the one ball that does it all for players of all levels.

Since its inception, PXG has disrupted the golf industry with its innovative approach to research and development, renouncing traditional product release cycles and placing a premium on performance.  PXG has applied the same proven processes to creating golf ball technology, and after nearly a decade of research and development, the company has released PXG Xtreme Golf Balls ahead of the 2023 golf season.

PXG Wedge and Putter Fitting Review (Detroit, Michigan) - PGAPappas 12 Days of Christmas Letters from Santa Guest Review

You've seen the PXG commercials.  You can't look away really.  Whether it's about PXG clubs or PXG fittings the hype is immense.  And the craziest thing?  If you've played PXG clubs or went through a PXG fitting you know the reality actually exceeds even the hype.

You can add Darren (@steelstate18 on twitter) to the growing list of PXG Troops.  Darren won my PGAPappas 12 Days of Christmas (Letters from Santa) PXG Sugar Daddy II wedges and Battle Ready putter fitting and was blown away by the entire experience.

Marriott Golf Global Getaways Offering Great Deals in Alabama and Arizona

Marriott Golf Global Getaways has a couple of great deals going on right now in Alabama and Arizona.

And if you've always wanted to play the courses at the Grand Hotel Golf Resort & Spa in Point Clear, Alabama, or the Westin Kierland Golf Club in Scottsdale, Arizona there hasn't ever been a better time than now.

Club Champion Opens New Fitting Studio in Glasgow Scotland

The motherland of golf is joining the Club Champion family in 2023. The globe’s top club fitter and builder announced the opening of a new fitting studio located at Unit 2, 14 Buccleuch Av, Hillington, Glasgow, Scotland. The store is open and accepting fitting appointments.

This is the first location in Scotland for Club Champion, who also has partnered affiliations in Canada, England, and Australia. Club Champion acquired the UK-based club fitter Golf Principles in early 2022.

PUMA Golf Shows Off New IGNITE ELEVATE and Alphacat NITRO Shoes at 2023 PGA Show

PUMA Golf showed off two new golf shoes at the 2023 PGA Show, the IGNITE ELEVATE and Alphacat NITRO.

The main story with both the IGNITE ELEVATE and Alphacat NITRO is improved comfort and traction.

LA Golf Introduces New Bel Air and Malibu Putter Models and Customization Options at 2023 PGA Show

LA Golf introduced two new putter models and customization options at the 2023 PGA Show as demand for their unique (and high-priced) carbon composite putters continues trending upward.

Bel Air is the new blade model and Malibu the new mallet, and LA Golf told me they've increased MOI with both models to even higher levels than before.