Callaway has announced the new 2025 ERC Soft and Supersoft golf balls which are both designed to increase ball speeds and provide exceptional feel.
ERC Soft is Callaway’s longest golf ball with soft feel, and it’s built for increased control around the green. Supersoft is designed for increased ball speed with exceptional soft feel, control, and spin from tee-to-green.
In the year 2025, the most powerful toolkit any course manager, golf pro or director of operations, can have is data and systems. Together they unlock opportunities, improve the player experience, maximize staff efficiency, and increase revenue. Leading the way in on-course operations technology is Tagmarshal.
Among the 600+ clubs currently using Tagmarshal’s system to collect and analyze data are two U.S. Open venues, Hazeltine National, a private club in Minnesota, and Erin Hills, a public facility in Wisconsin, which will host the U.S. Women’s Open this spring. Experts from both will detail how technology and data have enhanced their operations, sharing lessons learned at an insightful education session during the upcoming PGA Show on Thursday, January 23, at 9:45 a.m. in Room W230D of the Orange County Convention Center.
The education session—titled “Lessons From Major Championship Hosts Hazeltine and Erin Hills: How Optimization Tech and Data are Reshaping On-Course Operations and How Your Facility Can Benefit Too!”—will showcase Kyle Brandt, PGA, Head Golf Professional at Hazeltine National, and Professor Kris Schoonover, Director of Operations at Erin Hills. Their experiences with data, optimization technology, and Tagmarshal specifically, will be of interest to managers at clubs large and small, public or private:
Said Brandt, “With Tagmarshal’s Track Map, it’s point-blank in front of them, making it so much easier to have those (pace) discussions.”
“We’re proud to share lessons from two of our valued partners, Hazeltine and Erin Hills, in what will be a standout education session at the 2025 PGA Show,” said Bodo Sieber, Tagmarshal CEO. “For operators looking to drive innovation, automation, and ultimately performance, this session will be invaluable.”
Golf managers and PGA professionals will earn PDR credits while learning more about:
Throughout the PGA Show, Tagmarshal will be at Booth 3123. Course managers and others can view live course demos, engage with the latest devices and technology, and calculate ROI based on their specific course information.
Tagmarshal partners with more than 600 private, daily fee, resort courses—including 40 of the top 100 courses in the U.S.—as well as management companies, while integrating with the most popular and innovative technology.
For additional information, access the website.
Ben Hogan Golf will be launching a series of exciting new clubs at the PGA Show which will be on show at Golf Brands Booth #2301.
On the booth will be two new drivers: PTx MAX which offers maximum forgiveness from a 460cc Titanium head that features a deep/ low sole weight to increase MOI for exceptional forgiveness and the PTx LST with Low/forward sole weight that reduces spin.
Pro’s Choice Golf Shafts, Inc. announces that the Graphite Design Raune Iron shafts will be available beginning February 10, 2025 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.
The new Graphite Design Raune (Raw-nay) Iron shafts offer a unique profile to golfers of all skill levels unitizing high modulus materials as the core for stability and pitch fiber as is outer layer for optimized stiffness and feel.
PXG is pleased to unveil the PXG Secret Weapon, an innovative mini-driver designed to enhance performance off the tee and from the fairway for all golfers.
Thoughtfully engineered for advanced golfers seeking the ideal blend of control and distance, the Secret Weapon offers a penetrating ball flight and tight dispersion, while also providing exceptional distance. And at the same time Secret Weapon design features make it ideal for anyone who struggles to square up their driver.
The Noteefy automated tee time demand system is now available for the three championship golf courses at The Sea Pines Resort on Hilton Head, Island, S.C.
Harbour Town Golf Links, Heron Point and Atlantic Dunes have integrated Noteefy into The Sea Pines Resort website for golfers to input their desired tee times and receive real-time text and e-mail alerts when they open due to cancellations or new releases, subsequently booking tee times per the normal process. Golfers can select multiple courses at The Sea Pines Resort to increase their probability of a match by joining the standby list. There are no added fees to golfers.
MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, will showcase its latest electric caddy models at Demo Day and at Booth #3201 during the 2025 PGA Merchandise Show in Orlando, Florida from January 21-24.
As a pioneer in electric caddy innovation, MGI’s cutting-edge products will be on display during the show, giving attendees the opportunity to explore its most popular models. Featured at the show will be the Ai Navigator GPS+, Ai 500, Zip Navigator, and Zip Navigator AT – each showcasing the advanced features that have made MGI a trusted name among golfers worldwide.
The Golf Club at Crown Colony—part of a private community on Florida’s west coast known for its scenic beauty—has announced plans for a significant renovation to its golf course and other amenities.
Members resoundingly approved a $12 million master plan that includes a total renovation of its golf course, which hosted the 2022 LPGA Drive On Championship, 2023 Florida Open, and the 2023 PGA TOUR / Korn Ferry Tour Qualifying. Noted golf course architect Bill Bergin, Bergin Golf Designs, has prepared plans for upgrading the irrigation and drainage on all 18 holes, as well as design enhancements that will make the course both more fun and more challenging for golfers of all levels. Work will begin in 2026.
Sun Mountain Sports, innovation leader in golf bags, travel gear and performance apparel, will be launching exciting advancements in their innovation platforms at the 2025 PGA Show including the performance Eclipse E-Series golf bags, Matchplay stealth luxury golf bags and a premium AW25 Apparel Collection.
These game-changing designs and enhanced technologies represent a new direction as Sun Mountain elevates their product pipeline and solidifies their spot as a leading creator of the world’s best golf products.
Bushnell Golf, the industry leader in distance measuring devices, proudly announces the launch of the Bushnell Launch Pro Indoor (LPi), the next generation in indoor golf simulation.
Developed in partnership with Foresight Sports, the LPi combines professional-grade ball and club tracking capabilities with groundbreaking accessibility, bringing Tour-caliber technology to everyday golfers.
Pro’s Choice Golf Shafts, Inc. announced that the winner of the 2025 PGA Tour The Sentry tournament held at the Plantation Course at Kapalua in Maui, Hawaii was playing a Graphite Design Tour AD DI-8 TX wood shaft in his Srixon ZX5 Mk II LS 9.5° Driver, a Graphite Design Tour AD DI-9 TX wood shaft in his TaylorMade Qi10 15° fairway metal wood and a Graphite Design Tour AD DI-10 TX wood shaft in his Cobra King RadSpeed Tour 17.5° fairway metal wood.
The champion claimed his eleventh PGA Tour victory after shooting a 4-day score of 65, 65, 62, 65 to win the 1sttournament of the season by 3 strokes.
Mitsubishi Golf has revealed Diamana RB, the final member of the 6th Generation Diamana family. Diamana RB (Red Board) continues to promote the storied brand with its legendary iconography, including the return of the surfboard, flower bands and even the 63/73/83 weight class designations.
Diamana RB also features the most advanced technological package ever assembled in a Diamana structure.
Scotty Cameron’s next generation blade and mid-mallet putters have arrived on the PGA TOUR.
Competitors at this week’s Sony Open in Hawaii are being introduced to more than 10 new prototype head and neck configurations, each built upon the success and feedback of Scotty Cameron players across the worldwide tours.
Taking the next step in their storied history of Wedge innovation and design, CLEVELAND GOLF announces the launch of their all-new RTZ Wedges, featuring the brand’s groundbreaking new steel formula called Z-Alloy.
This new material offers golfers an unrivaled combination of feel, forgiveness, and greenside control for Cleveland Golf’s most complete Wedge to date.
The Callaway Chrome Tour golf ball promised to set the new gold standard in performance for the best in distance, feel, shot shaping, and control when it was released last year and it’s hard to argue with the results.
Callaway earned its highest premium ball share ever in the U.S. at 22-percent, and Chrome Tour captured three major championships and over 19 wins worldwide. Callaway is not shying away from their objective of becoming the number one brand in golf balls.
Srixon’s all-new Z-STAR Series launches into the new year with a record-breaking victory.
The latest line of Z-STAR Series golf balls are engineered to pack an even greater punch, with longer distance, more optimized spin, and tour-level stopping power around the greens.
Utilizing the all-new Srixon Z-STAR XV golf ball, Hideki Matsuyama kicked off the 2025 season in dominant fashion, securing his 11th PGA TOUR title with a victory at The Sentry.
Matsuyama displayed his exceptional ball control throughout the tournament, ranking top three in strokes gained approach, scrambling, and first in strokes gained overall. The Sentry, known for its elite field and course complexities, highlighted Matsuyama’s performance, including his accuracy, hitting over 87% of greens in regulation with the new ball.
As 2025 kicks off, PXG is excited to unveil its annual Aloha Collection, a vibrant and stylish capsule that infuses the spirit of Hawaii in the game of golf. This exclusive collection, available now, features a nautical navy and white Aloha print, complete with hand-drawn designs of native Hawaiian leaves and flowers, along with a new Darkness Insignia with a tiki twist.
Responding to requests from its loyal customers for an “all-over” Hawaiian-inspired print, the PXG Aloha Collection showcases bold, tropical designs and luxury fabrics and finishes. This limited-edition lineup distills the essence of island life though distinctive hibiscus floral prints applied to meticulously crafted apparel, headwear, and accessories.
The new Callaway Golf release of Elyte drivers, woods, irons and hybrids isn’t merely a new product release. For Callaway the new Elyte line is about breaking through to the next level of equipment performance with no weaknesses.
There’s a lot of exciting, disruptive technology and all-in purpose to this new Elyte lineup. So let’s break it all down category by category.
COBRA PUMA GOLF, a leader in golf equipment and footwear innovation, is excited to announce the signing of Max Homa to a multi-year contract that will see the California native playing a full bag of Cobra clubs and wearing Puma Golf shoes. Known for his incredible golf swing, fantastic ball striking, fun sense of humor, and notable social media presence, Homa is not only one of the most talented players but also one of the most popular characters in golf, both on and off the course.
“Max is a great talent who is very popular with fans and players alike,” said Dan Ladd, President of COBRA PUMA GOLF. “He demands the highest level of performance from his equipment, and we’ve been excited to introduce him to our new DS-Adapt line of products as well as our ability to develop 3D printed irons precisely for his needs. Max also has a great personality and is a perfect fit for the COBRA PUMA GOLF family. We couldn’t be happier to welcome him to the team.”
The arrival of the 2025 PGA TOUR season this week in Maui brings with it an addition to Titleist’s breakthrough line of GT metalwoods: the new Titleist GT280.
The introduction of GT280 at Kapalua marks the start of Titleist’s tour validation process for the new mini-driver, providing players the opportunity to game the new model in competition for the first time.
It's always sentimental getting my last letter from Santa before Christmas Eve. But as usual he made me smile. Heck even was cranking my tunes at The Pole today. He's also looking for a new part-time job apparently when Christmas season is over. I'll let Santa tell you all about it in his letter below.
Santa was expecting this one, the last gift for DAY 12 in my PGAPappas 12 Days of Christmas Golf Giveaway. It's a Kringle tradition and Santa loves everything about it. A Club Champion Iron Fitting and Custom Build of ANY FULL Set of Irons of YOUR Choice! Santa's also a huge fan of Club Champion (again, see his letter). And you can read all about my latest CC Iron Fitting in my review here. It's been a WILD 12 Days. But it's not over yet baby!!!
I have a confession to make. Whenever I'm driving to a Club Champion fitting I'm blasting music from a Sam Spence NFL Films soundtrack on the ride there. It pumps me up like crazy. And I do this because while I don't know what the end result of my fitting will be. I do know Club Champion is going to make the entire experience absolutely awesome.
I was fit for a new set of irons at Club Champion a few months back and it was in fact absolutely awesome. The reason I mentioned above I knew it would be coming in is because past fittings I've had with them showed me the Club Champion expertise, attention to detail, and thoroughness of fitting is exceptional in every way. And as it would turn out, this particular iron fitting wound up being even better than I could have imagined.
How are you liking DAY 12 so far? Well Kringle is coming from the Top Rope again with another #KringleHaymaker!
For the DAY 12 JingleBAM prize in my PGAPappas 12 Days of Christmas Golf Giveaway let's bring out the new Motocaddy M7 Remote Electric Caddy!
A PGAPappas 12 Days of Christmas tradition kicks off DAY 12. We have 12 PAIRS of Adidas Golf Shoes for 12 Winners! And this tradition has never been better as you can choose between two new Adidas superstars: the new Adidas Tour360 24 shoes and the new Adidas CODECHAOS 25 shoes.
Head on over to the Adidas Golf site and choose any Tour360 24 in any color, BOA or lace. Or do the same with any color, BOA or lace for the CODECHAOS 25.
So it looks like Santa and Tiger Woods have something in common now. And Santa also has ideas about going to an alternate Christmas Eve outfit? Crazy... But I like it! Less than 48 hours until his Christmas Eve trip around the world and I can tell the Claus Adrenaline is spiking! I'll let Santa tell you all about it in his letter below.
And believe it or not Santa's alternate outfit idea was inspired by a new bag he picked up on my recommendation. The ultra-premium Vessel Golf 2024 Prime 2.0 Staff Bag. Just makes perfect sense we have one in Carbon Navy color for DAY 11 of my PGAPappas 12 Days of Christmas Golf Giveaway. Yes, it's sold out in this magnificent color on the Vessel Golf site. But Kringle got one for you baby... Let's GO!!!
The new Bridgestone Golf Tour B golf balls are designed not only for you to have the utmost confidence in your golf ball. But also for that confidence to never go away.
And we're going BIG for the JingleBAM DAY 11 prize in my PGAPappas 12 Days of Christmas Golf Giveaway. A Full YEAR Supply of (12 Dozen) 2024 Bridgestone Golf Tour B balls. The winner can choose from any of the Tour B X, Tour B XS, Tour B RX, or Tour B RXS balls, and can also choose the MindSet models of each.
Define "Legendary." 1. Something that performs at high levels, exceeds expectations, and sets new standards. 2. Something that has a significant positive influence and is often inspirational. 3. Something that creates core memories that becomes more iconic over time. And in just over 3 months time, the new Callaway Apex Ai200 and Ai300 irons have already become just that. Legendary.
I can't overstate or exaggerate how phenomenal these irons are. And so of course for DAY 11 in my PGAPappas 12 Days of Christmas Golf Giveaway you can choose a FULL set of the new Callaway Apex Ai200 irons or the new Callaway Apex Ai300 irons. 4-PW, RH or LH, any flex.
Santa dodged a bullet last night. I'm actually surprised he has the constitution to even write me. Elves went missing over Kazakhstan. North Pole Search and Rescue was called in. And methane gas was a big problem. To his credit Santa sure seemed poised about it all. I'll let Santa tell you all about it in his letter below.
And one of the craziest things about last night was how the new Bushnell Pro X3+ Laser Rangefinder played a role in all of this. In fact, it played the starring role so Santa wants the Pro X3+ to be included in DAY 10 of my PGAPappas 12 Days of Christmas Golf Giveaway.
Day 10 in my PGAPappas 12 Days of Christmas Golf Giveaway marks the return of Santa Says Do It. You've all loved them so far. #SantaSaysDoIt prizes are prizes you've already seen in my 12 Days, but are now slightly different, or more in number, or with different numbers of winners.
And today we have TravisMathew making a return to 12 Days with another a FULL 7-Piece Outfit from TravisMathew. Head over to the TravisMathew website and go NUTS! You can choose ANY outerwear, AND polo, AND pants, AND belt, AND golf shoes, AND socks, AND cap. Yeah, you get ALL of em, a full 7-piece golf apparel outfit. Kringle and TM decking you out in full script baby.
The new PXG Tour Series Limited Edition Brandon putters are a traditionalist's dream come true. But these are much more than a classic approach to putter design. Available in two models, the PXG Tour Series putters have high heel-toe weighting and MOI to make them incredibly forgiving. They're 100-percent fully milled from one solid piece of 303 stainless steel. And a distinctive milling give them both a soft feel and solid contact sensation at impact.
PXG is calling their Brandon and Brandon II Tour Series putters next level. And for DAY 10 of my PGAPappas 12 Days of Christmas Golf Giveaway you can choose one for yourself. Either model, LH or RH, any length, lie, loft, and grip. You can build your new PXG Tour Series Limited Edition putter here on PXG's website.
I knew Santa and Arnold Palmer were friends. Crazy thing is with all the stories he's told me about their friendship he never told me how they met. Until tonight. Santa also shared something about The King that I never heard anywhere before. Suffice to say AP had some Kringle in him for sure. I'll let Santa tell you all about it in his letter below.
How this all relates is Arnie was the one who got Santa hooked on Original Penguin. And Santa was pretty impressed with the new OP golf gear I showed you a few months back. So for DAY 9 of my PGAPappas 12 Days of Christmas Golf Giveaway we're including the OP Golf Insulated Mixed Media Full Zip Jacket, AND your choice of either the new OP 19th Hole Golf Print polo or new OP Allover Pete Print Golf polo. You can choose sizes S, M, L, XL, or XXL.
For as long as I can remember anytime I'm on the course and take a peek at other players bags invariably the shaft I see most often with their drivers is a Fujikura. Fujikura is a dynasty on Tour dominating year in and year out, like this year where half of all PGA Tour events were won my a player using a Fujikura driver shaft. And of course you already know I consider Fujikura Ventus shafts to be like video game cheat codes.
Fujikura's new Ventus VeloCore+ is the ultimate evolution to one of their best performing shafts in history so you're going to get to choose ANY Ventus Velocore+ shaft (Red, Blue, or Black in any weight and flex) in my PGAPappas 12 Days of Christmas JingleBAM Day 9 Giveaway. I'll see what I can do to get it cut and gripped for whatever driver you want. And we're also including a very cool Fujikura Bug Driver headcover because Kringle Gonna Kringle baby!
For DAY 9 of my PGAPappas 12 Days of Christmas Golf Giveaway I'm asking you to be a Creator of Joy. FootJoy that is.
Head on over to the FootJoy MyJoys Design Studio and create your very own pair of FootJoy MyJoys golf shoes.
We did it! Five in a row baby. Santa Dared Me and Kringle Kringled! And our fifth giveaway on DAY 8 of my PGAPappas 12 Days of Christmas Golf Giveaway is another banger. Shot Scope's game-changing Pro ZR Laser Rangefinder.
Santa already dared me. And we also already know about the Santa Said Do It gifts. It seems like a good time and the right place to combine them both. So for the Santa Dared Me Giveaway 4 in DAY 8 of my PGAPappas 12 Days of Christmas Golf Giveaway let's revisit the Duca del Cosma gifts and today give 3 more pairs away, one pair to 3 people! Check out their site here and select any shoes (or boots) you want.
You can find dozens of Duca reviews here on my site. Dozens more on my social channels. I always tell you the "what" about Duca shoes (and boots). What do they look like and what are the nuances that make them so uniquely handsome. What do they perform like in stability, traction, and comfort. But Duca innovation (the how and why) is just as much a part of Duca's DNA, and in fact it's what drives the Duca appearance and performance. So let's delve into that just a bit with a few examples.
If we don't hear the words or speak the words, gift them or receive them, or just see an Ugly Christmas Sweater is it really even Christmas? Ugly Christmas sweaters have become as much a part of the holiday as stockings hung by the chimney with care and gifts wrapped up under the tree.
You asked me all year to review this. I finally did. And I was shocked by how much I liked it. I'm talking about the LAB Golf DF3 putter and for the Santa Dared Me Giveaway 2 in DAY 8 of my PGAPappas 12 Days of Christmas you'll be able to choose ANY LAB Golf putter models and they're build it for you to your specs.
A legend returns for the Santa Dared Me Giveaway 1 in DAY 8 of my PGAPappas 12 Days of Christmas. Project X has brought back the cult classic Limited Edition Grafalloy Blue driver shaft in VERY limited number (only a couple hundred made). And we've secured one for you because real OG's don't make a lot of noise, they just take care of business.
Project X was constantly receiving emails and phone calls and requests to bring back the original 2002 shaft and so this month they did exactly that with the new Grafalloy Blue.
Oh boy, Santa's having a tough one tonight. Last minute office party pressures and the old cliché, if something can go wrong it will. Santa thrives on chaos though. I have a feeling he's going to pull it off tonight. Though he might be using the nuclear option, the Santa Smokescreen to get it done. I'll let him tell you all about it in his letter below.
Right to the point, Santa's a big fan of LA Golf (seems he finds their origin story (if you will) relatable in his own.
Tour Edge Golf has done something truly special with their new Exotics C725 and E725 drivers (and really the entire 725 line to be honest). In a nutshell Tour Edge has given us more of what you want in each performance category. Both drivers are longer and straighter both drivers are more forgiving, and both drivers are consistently better performing in their own right. The new Exotics 725 lineup is Tour Edge’s da Vinci of club design and performance.
So we're going to let you choose for JingleBAM DAY 7 of my PGAPappas 12 Days of Christmas Golf Giveaway. Head on over to the Tour Edge site here and choose either the C725 or E725, RH or LH, in whatever loft, shaft, length, and flex is offered. Be sure to check out the great variety of No Upcharge Custom Shafts when designing your build.
Did you like the teaser I threw at you on social this morning? Because yes, you're about to join the ranks of Major Champions Phil, Rory, Matsuyama, Spieth and Scott who all use or have used Iliac Golf custom leather headcovers and accessories. They're not paid to use them. They're not under any contract to use them. They all just want to. And you'll also find Iliac in the pro shops of some of the finest clubs in America. All this speaks volumes of Iliac.
Santa started telling me about his Origin Story tonight and I had no idea just how resolved he is. Also Christmas gifts before there was an actual Christmas sounded pretty atrocious. Santa also was a general apparently. And maybe it's just me but it sure sounds like DreamWorks and Universal Pictures got at least part of their idea for the movie Gladiator based on Santa's personal experience. I'll let him tell you all about it in his letter below.
Right to the point, Santa's a big fan of LA Golf (seems he finds their origin story (if you will) relatable in his own. And of course the LA Golf equipment and putters in particular get him pretty excited. So tonight for DAY 6 of my PGAPappas 12 Days of Christmas Golf Giveaway we're asking you to choose ANY LA Golf putter you want. Head on over to the LA Golf site here and choose any putter model, any finish, RH or LH and our friends at LA Golf will build it just for you.
So for DAY 6 in my PGAPappas 12 Days of Christmas Golf Giveaway let's give you a choice between not only two of Shot Scope's best products, but two of the best golf watches on the market. You can choose between either the new Shot Scope V5 GPS Watch or the new Shot Scope X5 GPS Watch.
