Bridgestone Golf, the #1 Ball-Fitter in Golf, today unveiled the new 2026 TOUR B series of golf balls, engineered to deliver dramatic increases in ball speed and distance without compromising spin or greenside control.
Central to this advancement was a R&D material discovery leading to the innovation VeloSurge, a core-mantle integration technology that powers the performance gains across the TOUR B lineup.
True Temper Sports, a global leader in golf shaft innovation, today announced the launch of Project X TITAN Black, a high-performance graphite shaft engineered to meet the demands of today's faster, more aggressive swings.
TITAN Black is the newest profile from Project X, designed and engineered in the company's R&D lab in San Diego, California. Built for players who generate speed and demand stability, TITAN Black delivers a low-launch, low-spin profile while maintaining a smooth, controlled feel throughout the swing.
PUMA GOLF proudly introduces the redesigned and still classic AVANT TOUR Golf shoe. Available in three engaging colorways including white-gray, white-deep navy, and white-brown mushroom, the new AVANT TOUR offers an unmatched combination of classic style, premium construction, performance and comfort
“Today’s players want to express themselves through their style on the course more than ever,” said Mike Diaz, Marketing Director at Puma Golf. “The AVANT TOUR design is one that offers the ultimate combination of traditional, classic styling and modern performance and we couldn’t be more pleased with the final product.”
Bridgestone Golf staffer Chris Gotterup secured victory using the VS Black with MindSet prototype ball on Sunday at the Sony Open in Hawaii with a final round of 64 and 16-under-par total. Like last year’s win at the Genesis Scottish Open, Sunday’s victory was marked by powerful ball flight that pierced through the wind with big-time distance.
“I am so proud of my performance this weekend and I couldn’t have done it without Bridgestone and the VS Proto Black with MindSet” said the New Jersey native. “The VS Black helped me control my ball flight and trajectory in tricky conditions today, and I was absolutely sending it off the tee. This ball, now the new TOUR B X, will be my secret weapon for the foreseeable future. I can’t wait for it to become available for everyone to play.”
XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new HYPER RD Golf Ball.
Designed to pair seamlessly with XXIO clubs and the golfers who trust them, HYPER RD delivers the longest, most stable flight in XXIO golf ball history without sacrificing the soft feel and control players rely on around the greens.
Callaway focused on maximizing ball speeds over a larger area of the face with their new Quantum line and particularly with the driver. They looked at Strokes Gained: Driving statistics on Tour and found that distance is almost twice as valuable as accuracy. The Quantum line still addresses and uses innovative technologies to improve forgiveness and accuracy. But the bottom line with driver is forgiveness saves shots but distance shaves strokes.
How much of the entire face of an iron can be forgiving? Can a single iron head design be customizable for various unique swings?
PXG is pushing these boundaries with their new 0311 GEN8 irons so they launch like a rocket and fit like a glove.
SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.
Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game.
Aim. Swing. Talk Trash. Repeat. A record-setting MOI for a PING driver makes the new G440 K the company's straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today. G440 K was designed so you can outdrive your buddies even when you miss center of the face.
The G440 K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. "We're hearing a lot of great comments about how forgiving and straight the new G440 K driver is, which ultimately leads to more distance for the golfer,” said Solheim. “It’s fun to hear that feedback, and we’re excited to get the ‘K’ into the hands of more golfers."
Engineered to bring golfers of all skill levels more spin and control into and around the greens, PING has introduced the s259 wedge series today, its next generation of custom-fit and custom-built specialty wedges. s259 feature advanced spin technologies, precision head designs, and enhanced grinds so your shots check. hard and obey harder in all conditions.
From flop to flighted the Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.
COBRA Golf wants to put your swing on Autopilot and today introduced their New Family of OPTM drivers, fairway woods, and hybrids.
Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33.
PXG announced the signing of PGA TOUR professional and top-ranked player Marco Penge as the newest member of its Tour roster. A powerful ball striker with a fearless competitive style, Penge brings momentum, precision, and a performance-first mindset to the PXG family.
Penge has emerged as one of the game’s most compelling talents, earning attention for his distance, consistency, and ability to perform under pressure. His decision to join PXG reflects a shared commitment to innovation, collaboration, and equipment that is engineered without compromise.
Time for the big reveal! The Mystery Golf Ball X is the new 2026 Wilson Staff Model X golf ball. You can read all the tech specs on the ball here.
I was so impressed with how the new Wilson Staff Model X performed out on the course that I had to take it indoors to get performance numbers on TrackMan. And when I compared it to a juggernaut ball in the industry, the Titleist Pro V1x - this new Wilson Staff Model X outperformed Pro V1x in areas and in ways that was pretty shocking.
COBRA Golf, a leader in golf club innovation, today introduced the KING TEC MINI Driver engineered to deliver an ideal blend of distance, accuracy and versatility for golfers seeking a reliable club both off the tee and the fairway.
Featuring a compact 303cc clubhead, 13.5 degrees of standard loft and a shorter, fairway wood-length 43.75” shaft, the new KING TEC-MD offers enhanced accuracy off the tee and versatility from the fairway.
PUMA GOLF announced today exciting new color options for the 2026 IGNITE ELEVATE 2 golf shoes.
Featuring the same impressive technologies as the original ELEVATE 2, the latest model maintains the same design elements including a FLOATPLATE midfoot shank for maximum control and stability, full-length IGNITE foam for comfort, and semi-translucent carbon rubber outsole with 100+ traction lugs for traction.
PXG opens the 2026 golf season with the return of its celebrated Aloha Collection, a limited-edition capsule that brings tropical influence to a fully merchandised lineup of apparel, headwear, and golf accessories.
Inspired by the vibrant culture, relaxed lifestyle, and unmistakable energy of Hawaii, the collection blends island style with PXG’s performance-driven design.
Your game. Your look. Start your new year with purpose. All this month, VESSEL will introduce a new color series that will redefine how you move forward.
Rooted in purpose, momentum, and personal alignment, the January Color Series presents three distinct color collections each representing a different expression of movement, leadership, and pace.
When winter weather limits time on the course, golfers looking to vastly improve their game aren’t waiting for the weather to warm up in the Spring; they’re staying ahead of the curve and training smarter indoors.
From tour pros to serious amateurs, year-round practice has become essential for maintaining swing consistency, dialing in distances, and starting the season sharp rather than shaking off rust. That’s where Foresight Sports stands out.
Fujikura has unveiled the next generation of its acclaimed VENTUS TR with the launch of the new VENTUS TR Blue, which has been built with enhanced VeloCore+ technology.
Taking an already iconic shaft line to greater levels of power ad consistency for golfers at every level, the new VENTUS TR Blue has been engineered using Fujikura’s proprietary enso® 3D motion capture testing technology, ensuring the new VENTUS TR Blue elevates one of Fujikura’s most successful profiles with new levels of stability, feel and control.
Five Iron Golf, the global leader in indoor golf and entertainment, has opened its first Nashville location at 202 21st Avenue South, directly below the Aertson Midtown.
The 14,500-square-foot venue marks the brand’s debut in Tennessee, bringing Five Iron’s signature mix of advanced training, immersive play, and elevated hospitality to the heart of Music City. The project is owned and operated by franchise partners Peter McCormick and Alex Zega, who continue to expand Five Iron’s footprint across the United States.
Tour Edge, one of the fastest-growing manufacturers in golf, today announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category.
Following a positive response to the tour-caliber Exotics golf ball, Tour Edge now brings innovation to players seeking straight distance, optimal launch, and short game feel.
Tour Edge Golf is proud to announce they have re-signed legendary staff professional Bernhard Langer to a new two-year agreement, continuing a relationship that has paralleled one of the most remarkable careers in golf history.
“I’m excited to continue my relationship with Tour Edge,” said Langer. “I’ve always enjoyed working closely with their team, testing new equipment, and helping make products better for golfers at every level. I’m really pleased with the performance I’m seeing from the new Exotics drivers and irons, and I’m looking forward to what’s ahead in 2026 and beyond.”
When I tell you Callaway Golf is aiming straight at the throne for golf ball supremacy I'm not exaggerating in the slightest. Callaway currently has a 22.6 percent market share in the golf ball industry (their highest in history). With the significant momentum of consistent growth generated by the Chrome Tour ball family (first released in early 2024) Callaway is now aiming even higher. And they're setting their sights (and ours) on even better in 2026.
The new 2026 lineup of Callaway golf balls includes the Chrome Tour, Chrome Tour X, and Chrome Soft. In this preview I'm going to deep dive on the performance innovations and designs of these new balls that are truly revolutionary. And of course I'll also have my own review on how these new balls play for you soon as well.
When Cobra Golf released their 3DP Tour irons in the spring of 2025 no one really knew what to expect. Cobra promised the 3D Printed Tour irons would offer players iron appearance but with game-improvement performance. And Cobra 3DP Tour didn't merely exceed expectations. They cleared the bar. Raised the bar. And then cleared the bar again.
And today Cobra has announced two new models in their 3DP irons family, the 2026 3DP MB and the 2026 3DP X. The 3DP MB and 3DP X irons will give even more players the opportunity to take advantage of Cobra's innovative 3DP design and advanced technologies no matter where their handicap lives. 3DP for every swing. 3DP for every skill. And now with three unique Cobra 3DP models no golfer is left behind.
Motocaddy has launched the PRO 5000 Laser Rangefinder, delivering quick, accurate, and effortless distance measurement through cutting-edge technology to elevate on-course decision-making.
Available exclusively through the brand’s website(www.motocaddy.us), the new PRO 5000 Laser features PinLock technology with slope compensation and accuracy to within one yard. Offering an impressive range of up to 1500 yards - including 350 yards to the flag – the PRO 5000delivers the confidence and precision required for ultimate shot planning.
The World No.1 has been named the Tour’s Player of the Year (POTY) for the fourth time, with Fujikura - the global leader in composite shaft innovation - proudly supporting his success throughout another trophy-laden season.
The American powered his way to six victories, including two Major Championships, which saw Fujikura end the 2025 campaign with a total of 24 Tour wins.
PXG has introduced the PXG® Allan® ZT Long Putter, a new extended-length design crafted to help golfers achieve greater stability, improved posture, and a smoother, more repeatable stroke. Purposefully engineered for players seeking a fresh path to consistency on the greens, the PXG Allan ZT Long Putter produces the kind of controlled, steady roll that builds confidence, especially under pressure.
The PXG Allan ZT Long Putter features an extended-length build, standard at 45 inches and adjustable up to 47.5 inches, paired with a substantially weighted 480g club head that creates a counterbalanced, ultra-stable feel. This design helps quiet excess hand action and promotes a shoulder-driven motion that many golfers find easier to repeat.
As the USGA celebrates the 50th anniversary of its Members Program today, the organization is marking a year of significant progress toward its mission to champion and advance the game for generations to come.
Starting in 1975, when Volunteer National Chair Arnold Palmer presented U.S. President Gerald R. Ford with the first Associate’s bag tag (for what is now called the USGA Members Program) in the Oval Office on Dec. 18, the program has united those who share a passion for golf and a commitment to its long-term health. Through its support, the program helps fund critical USGA initiatives that ensure the game’s future — from developing the next generation of American golfers to driving innovation and sustainability across the game.
Gleneagles, Scotland’s iconic hotel and global luxury destination, has once again reaffirmed its place among the world’s elite. The 850-acre Perthshire estate has retained the prestigious honour as the ‘World’s #1 Golf Resort outside the USA’ for a sixth consecutive year.
In the latest list curated by an international panel of Golf World raters, ‘The Glorious Playground’ achieved the #2 position globally, second only to Bandon Dunes in Oregon, USA, a landmark achievement underscoring Gleneagles’ enduring excellence.
True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Intown Golf Club, the only private social club blending upscale amenities with a community built around the game and culture of golf, to open a new location in Houston. True Spec Houston is celebrating their grand opening today and is currently booking appointments.
True Spec Houston is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
The USGA will present its highest honor, the Bob Jones Award, to Ellen Port, of St. Louis, Mo., in 2026 in recognition of her exemplary sportsmanship, character and lifelong contributions to the game as one of the most accomplished amateur golfers in history and a devoted educator, coach and mentor.
Presented annually since 1955, the Bob Jones Award recognizes an individual who demonstrates the character, integrity and respect for the game that were among the many lasting qualities of Robert Tyre “Bob” Jones Jr.
Andrew Novak captured a signature win at the 2025 Grant Thornton Invitational, delivering a clutch performance to finish atop the leaderboard at Tiburón Golf Club in Naples, Florida. The victory adds another highlight to his strong season on the PGA Tour.
Novak finished strong on Sunday with three straight birdies, finishing with a standout 9-under 63. He demonstrated elite-level shot-making from start to finish throughout the tournament.
25-year Bridgestone Golf staffer Matt Kuchar and his son Cameron captured a storybook victory at the PNC Championship at the Ritz-Carlton GC in Orlando, Florida on Sunday in record fashion. Putting up incredible scores of 57 on Saturday and 54 on Sunday for a final score of 33-under-par, which breaks the old tournament record by five strokes, the Kuchars dominated the field with Matt playing Bridgestone’s new and exciting VS Proto Black golf ball.
“Winning the PNC with my son Cameron is the thrill of a lifetime and I’m extremely proud of him and the way we both played this weekend,” said Matt Kuchar. “I played Bridgestone’s VS Proto Black golf ball and the combination of added distance over the previous TOUR B X as well as better short game performance definitely helped me contribute to our low scores.”
Icons Series has announced the return of The $10M Swing – the richest hole in golf – as part of the Reignwood Icons of Football 2026, taking place on 31 January – 1 February 2026 in Bangkok.
Back by huge demand following its dramatic debut, The $10M Swing will once again see every competing Icon attempt a single shot at glory on a specially created par-3 at Robinswood Golf Club.
XXIO®, a global leader in lightweight luxury golf equipment, announces an exclusive collaboration with premium bag maker VESSEL, unveiling the all-new XXIO 14 Ladies Package Sets.
This limited-edition partnership marks a first for XXIO and showcases the brand’s growing commitment to creating elevated, performance-driven products for female golfers who value both style and effortless performance on the course.
You might call this one the Merry Mic Drop. For the grande finale gift of DAY 12 in my 12 Days of Christmas we're going to get one of you hooked up with a Club Champion Iron Fitting and Custom Built FULL Set of ANY Irons of Your Choice baby! And Santa gives it his BIG Ho-Ho-Ho approval.
Santa's letter to me tonight is brief and succinct but also Festive and Mighty. And I'm having an eggnog or two tonight "with a little of that extra holiday spirit" if know what I mean. Here's a Kringle Toast to ALL of You!
The Motocaddy M7 Remote Electric Caddy is pretty much a well trained golf robot that carries your clubs, follows your commands, and never complains. With remote control precision and hill climbing confidence, M7 Remote lets you focus on your swing while it handles the heavy lifting. M7 is basically the caddie that never takes a day off.
And for the DAY 12 JingleBAMBigger prize in my PGAPappas 12 Days of Christmas Golf Giveaway here comes the new 2025 Motocaddy M7 Remote Electric Caddy that one of you will win! And trust me, you're going to have more fun on the course in 2026 than you ever imagined possible. Consider it your golf bag's own personal chauffeur.
A PGAPappas 12 Days of Christmas Golf Giveaway tradition that you all love kicks it off today with 12 Pairs of new 2025 Adidas Golf Shoes (Choose ANY Tour360 or Adizero ZG) for 12 Winners on this DAY 12!
Yes, that's ANY Tour360 and Adizero ZG meaning any color you want, Lace or BOA, Mens or Womens, pretty much anything you see in stock on the Adidas Golf site we'll get for you!
I wasn't expecting to have another Hot Koffee and a Kringle with you in my PGAPappas 12 Days of Christmas Golf Giveaway so soon but Kringle is in full improvisation mode now. And so here we are in this Emergency Hot Koffee and a Kringle on Sunday night, DAY 11 of my 12 Days and we're giving away a New 2026 PXG Lightning Driver! Any model (there are four), any flex, RH or LH.
I didn't receive my PXG Lightning Tour driver in time (still don't have it) to write up a mini Kringle review for you so instead we went for the Emergency Hot Koffee and Kringle Lightning strike baby!
You've seen and heard about the new Bridgestone Golf VS Prototype balls which were revealed last month. And VS Proto has been politely breaking the internet. It's all still very hush-hush, but we do know VS Proto are the culmination of four years of development, with more than 20 new materials investigated, and over 240 prototype builds designed and tested. And with that kind of advanced research efforts, could VS Proto be a significant breakthrough in golf ball performance?
Bridgestone Golf believes the answer is a certain and emphatic yes. And for my JingleBAM Giveaway in DAY 11 of my PGAPappas 12 Days of Christmas one of you is going to discover the answer for yourself and receive a YEAR Supply of 12 DOZEN Bridgestone Golf VS Proto balls of your choice (Black, Blue, Red, or Green).
What makes a Vessel Golf stand bag special? Well, how much time do you have? Premium materials, thoughtful engineering, and an innovative designs go into all Vessel stand bags. And their new Player V Pro bag proves a stand bag be equal parts performance based and luxury.
And to kick off DAY 11 of my PGAPappas 12 Days of Christmas Golf Giveaway let's have one of you choose ANY new 2025 Vessel Player V Pro Stand bag you want. Head over to Vessel's site here and choose ANY color you want, ANY top you want (7-way and 14-way options). Whatever bag you choose there's one thing for certain. Your clubs will never be more attractive.
Santa's having a night of it up on The Pole. I'm having a night of it over here in NE Ohio. But the Show Goes On baby! We're wrapping up DAY 10 of my PGAPappas 12 Days of Christmas Golf Giveaway with another Kringle Haymaker! Choose a FULL Set of ANY new 2026 Callaway Apex Ai150, X Forged, or X Forged Max irons! And Santa might be even more excited about all of them than I am.
I reviewed and compared the new X Forged and X Forged Max irons for you a few months back here. But remember me on my 12 Days "day off" a few days ago at Club Champion? Well I wanted to take the X Forged head-to-head with the Ai150 knowing we'd be giving away a full set today. I told you a bit already on X and Instagram about the Ai150 all over the face forgiveness and juiced up ball speeds. I think Ai150 has enough similarities to X Forged (though also obvious differences) to warrant a comparative review as well. Kringle mini-reviews, I know you love em.
Our first Jingle BAM Bigger of my PGAPappas 12 Days of Christmas lands for you today on DAY 10 and it's an absolute banger. One of you will receive an Iliac Golf $500 Gift Card and VIP Custom Design Appointment Experience. And when I tell you it's an experience, it will unlock an entirely new life level.
I'll tell you more about what the Iliac Golf Design Appointment is all about below. But first I want to give you a proper introduction to Iliac because in the world of handmade custom leather golf headcovers, bags, and accessories they are the main character, top of the food chain, and running the table with custom designs that are thoughtfully elevated and distinct by design.