Odyssey’s new line of Ai-ONE Square 2 Square putters feature a modern center shafted design that makes them Stroke Balanced, so they want to stay square throughout a golfer’s stroke.
The Jailbird, #7, and Double Wide putters are ideally suited for golfer’s looking to minimize their face rotation when they putt.
More than 1,000 golf and golf lifestyle brands will showcase their newest innovations in equipment, technology, fashion, accessories, golf facility and golf-related services to thousands of PGA of America Golf Professionals, golf retailers and influential industry leaders from around the world at the 72nd PGA Show in Orlando, Jan. 21-24, 2025.
Show Floor exhibits, which once again exceed the previous year’s event, include many of the sport’s most recognizable brands, veteran manufacturers and emerging companies on an expanded Show Floor at the Orange County Convention Center. Similarly, advance attendee registration is currently tracking well ahead by PGA of America Golf Professionals, VIP Buyers, golf industry professionals and media.
For golfers navigating sun-soaked desert landscapes, the occasional wayward shot can present more than just a challenge; it can lead to what’s affectionately known as “desert rash.” This frustrating phenomenon results from hitting out of hazardous terrain and is characterized by unsightly scratches and gouges on one’s prized clubs.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the World Wide Technology Championship held at El Cardonal at Diamante in Cabo San Lucas, Mexico was playing a Graphite Design Tour AD DI-8 X-Stiff flex Wood shaft in his Ping G430 Max 15° Fairway Metal wood.
The champion collected his second PGA Tour win after shooting a 4-day score of 68, 67, 66, 63 for a total of 24 under par.
On the PGA TOUR Champions’ season ending Charles Schwab Cup Championship the winner was playing a Graphite Design Tour AD IZ-6 X-Stiff flex Wood shaft in his Ping G400 Driver and a Graphite Design Tour AD DI-7 Stiff flex wood shaft in his TaylorMade Qi10 15° Fairway Metal wood. The dramatic 30 foot birdie on the last hole netted him his 47th PGA TOUR Champions win.
Circling Raven Golf Club garnered the No. 14 ranking in Golfweek’s just published “Top 50 Best U.S. Casino Courses, 2024,” rising four places since last year in the annual compilation.
Not only did Circling Raven climb toward the top 10 in America, it leapfrogged another Northwest casino course to become the top-rated layout in the region.
Tour Edge staff player Bernhard Langer shot his age or better in three straight rounds to help him capture the PGA TOUR Champions season-ending Charles Schwab Cup Championship in Phoenix, Arizona Sunday.
Langer’s 18-under par performance led him to win for the 18th straight year on the PGA TOUR Champions, setting a new mark for consecutive years with a victory.
Full tee sheets and the financial health of America’s golf courses can attest to that. In our “crystal ball,” we just can’t see a domestic golf course building boom in our future (land in or near population centers is too scarce and expensive).
However, relative to previous periods of golf supply expansion, we have seen a modest uptick in the development and construction of new golf courses. The new tracks are disproportionately high-end private and resort courses, many of them special enough to justify their “destination” status.
Ponte Vedra Beach has a rich tradition of championship golfing, including world-famous courses and hidden gems.
Experience the beautiful coastal scenery of the Ponte Vedra golf scene at TPC® Sawgrass, home to 36 holes of championship golf on two meticulously maintained courses.
Todd Eckenrode – Origins Golf Design has completed an incredibly successful $23,000,000 renovation of the Sharon Heights Golf & Country Club, a project which commenced construction in April of 2023.
The renovation has been called “transformative” by many and is a complete re-imagining of the entire course. The golf course fully opened in late September to overwhelming acclaim.
PXG, a proud veteran-owned golf and apparel company, is excited to announce a series of impactful initiatives this November to honor and support our military heroes.
This year, PXG® will collaborate with Semper Fi & America’s® Fund (The Fund) and The Bob & Renee Parsons Foundation® in the Double Down for Veterans Match Campaign. This initiative aims to support service members, veterans, and military families by matching donations made to The Fund, dollar-for-dollar, up to $10 million through the end of the year.
Duca del Cosma is doing its part to celebrate women’s golf by supporting The ANNIKA driven by Gainbridge at Pelican LPGA Tour event, to be held November 13-17 at Pelican Golf Club in Belleair, Florida.
The luxury Italian golf fashion brand, whose women’s golf shoes offer technical excellence as well as dazzling style on the course, will be a sponsor of the event that brings the world’s greatest professional women golfers – including Duca Ambassadors Georgia Hall, Polly Mack and recent LPGA Tour winner Jasmine Suwannapura– to the Tampa-Clearwater area for the penultimate event of the 2024 LPGA schedule.
iliac Golf, renowned for its high-quality, custom-made golf apparel and leather goods, has partnered with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce.
The goal of this partnership is to enhance iliac Golf’s B2B operations to continue its mission of providing exceptional customer service, rapid production, and bespoke craftsmanship to elite golf clubs and discerning customers worldwide.
Leading high-tech golf apparel brand Galvin Green is marking its latest progress on the topic of sustainability to help shape a greener and brighter future for the game as the third edition of Sustainable Golf Week gets underway.
Having become an Innovation Partner to the GEO Foundation for Sustainable Golf almost three years ago, Galvin Green has stepped up its market leading efforts on sustainability in the golf apparel sector by mapping out garment components to provide more transparency across the supply chain, expanding its list of nominated suppliers, as well as implementing key UN Global Goals – all of which are outlined in the brand’s latest Sustainability Review.
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of the “My FlightScope Story” social media campaign, inviting golfers of all levels to share their unique experiences with FlightScope products throughout November.
This initiative aims to celebrate the diverse journeys of golfers and highlight the impact of FlightScope technology on their games.
Leading high-tech golf apparel brand Galvin Green is aiming to attract more fashion-conscious golfers with the launch of an all-new CONCEPT sub collection, featuring a host of contemporary designs that unite golf and street wear style.
Designed to offer a new dimension of versatile golf clothing, Galvin Green CONCEPT // The introduction is comprised of 14 distinctive garments and accessories in refreshing patterns and colors without compromising on the renowned Galvin Green technical performance benefits.
A Club Champion gift card is the perfect gift for the serious golfers in your life.
You’ll be giving them an unforgettable experience and the gift of lower scores. Available for use at all club champion locations on fitting fees, equipment, and other services. Unsure what denomination makes sense?
Let me start off by saying I’m legit shocked how much I like the LAB Golf DF3 putter.
Not because I didn’t expect to. In fact it was a top-3 putter for me at a recent Club Champion putter fitting. At my fitting however I couldn’t get past the unconventional looks and went with a traditional blade.
Foresight Sports, a Revelyst brand and the leader in premium optical launch monitor and golf simulation technology, is proud to announce its partnership with Volition America, a movement dedicated to celebrating American patriotism through innovative apparel and accessories. Together, Foresight Sports and Volition America have created a custom edition of the QuadMAX launch monitor, paying tribute to U.S. military veterans and embodying the spirit of giving back. This collaboration is a testament to both companies’ shared values of excellence, patriotism, and unity.
The Foresight Sports x Volition America QuadMAX Launch Monitor Collaboration will be available starting Nov.11 at Foresightsports.com/Volition for $19,999 MSRP. As a special Veterans Day offer, consumers purchasing during the first week of sale will receive a complimentary Bushnell Golf Tour V5 Patriot Pack laser rangefinder.
In today’s golf world, where exploding purses and made-for-TV spectacles benefit players who are already superstars, the NEXT Golf Tour offers a sharp contrast: This is a place for grinders chasing their pro golf dreams, competing on the same courses anyone can play at any Trackman-powered indoor golf center.
Following an exciting sophomore season last winter, Trackman has announced the return of the NEXT Golf Tour for Season 3. Round 1 tees off on December 11, with sign-ups opening on Nov. 27 at NEXTGolfTour.com.
Award-winning American rock band THIRD EYE BLIND was announced today as the headline artist for the second annual PGA Show Winter Jam, an after-hours concert experience, on Thursday evening, January 23, 2025, in the concert lounge of THE | RETREAT, located in Hall E of the Orange County Convention Center.
Registered PGA Show attendees will receive complimentary admission to enjoy performances by headliner THIRD EYE BLIND and opening acts Brian Vander Ark of The Verve Pipe and DJ Spencer Ludwig. Doors open at the conclusion of exhibit hall hours, beginning at 6 p.m. with the concert starting at 6:30 p.m. The concert is not open to the public.
Bridgestone Golf today announced a collaboration with fashion car culture brand Period Correct on the launch of a limited-edition golf and lifestyle apparel collection. The premium DRIVE capsule of unisex shirts, sweatshirts, hats, and more is available now exclusively at BridgestoneGolf.com.
Period Correct’s position as a car culture fashion brand that focuses on automotive nostalgia and timeless aesthetics made it a natural partner for a collaboration with Bridgestone Golf, whose parent company has been a leader in the automotive category for nearly 100 years. Specifically, the exclusive collection celebrates vintage Bridgestone advertising campaigns that connect the company’s influence in both car and golf culture.
Stitch Golf, a leader in premium golf apparel, bags and accessories, is proud to announce the release of its highly anticipated first golf shoe: SL Pace. Crafted to elevate both performance and comfort on the course, this meticulously engineered shoe marries luxurious full-grain leather with advanced design features, making it the ultimate choice for golfers seeking style, durability, and functionality.
“We’re thrilled to introduce the SL Pace, engineered with the same passion and attention to detail that defines all Stitch products,” said Brad King, CEO of Stitch Golf. “Our customers demand products that blend style with high performance, and this shoe does just that, offering unparalleled comfort, durability, and stability to help golfers look and feel their best on the course.”
The Vokey Design WedgeWorks K* lob wedge, a popular grind on Tour with some of the game’s best players, is now available for the first time through WedgeWorks. The grind is ideal for the player with a neutral to shallow attack angle who plays on a variety of turf conditions.
Arccos, the leader in AI-powered golf performance tracking and the official game tracker of the PGA TOUR, today announced the release of its annual Distance Report, showcasing insights drawn from the company’s unrivaled on-course dataset that includes more than 1 billion total shots and 180 million driver shots from male and female golfers.
This latest report explores data captured in 2023, a year in which Arccos saw nearly 4 million rounds played with its award-winning system by hundreds of thousands of golfers in 162 countries. For that period, the average driving distance for men was 225.0 yards, while women averaged 178.1 yards.
PXG is proud to unveil its first-ever PXG Apparel Pop-Up at the prestigious Scottsdale Fashion Square. Located within the luxury wing of the mall, this fashion-forward retail experience will open its doors on November 1, 2024, and run through April 2025. The brand-new specialty store invites customers to discover PXG’s elevated, trend-driven apparel and accessories collections in a modern, sleekly designed dynamic space.
While PXG has three standalone retail stores in the Greater Phoenix Area and 25 stores in total across the U.S., this marks a game-changing moment for the brand—the company’s inaugural apparel and accessories only destination.
Grass Clippings Rolling Hills in Tempe, Ariz. officially opened its new Toptracer Range, an outdoor, technology-driven, hospitality-focused entertainment and practice location on November 1st. The Range opening coincides with the reopening of Grass Clippings’ 18-hole golf course from overseed to day and night-time play.
Toptracer Range allows golfers to play virtual games, see their shots traced, compete against friends and receive instant feedback on distance and clubhead speed. The fully lit Toptracer Range is open daily from 8 a.m. to midnight with hitting bays available to rent by the hour (includes unlimited golf balls) or medium and large buckets of practice balls are available for purchase for shorter practice sessions.
The Ritz-Carlton Golf Club at Grande Lakes hosts the PNC Championship, a favorite event among professional golfers featuring 20 major champions paired with members of their families.
It’s a tournament like no other played in a setting like no other: the breathtaking championship course designed by Greg Norman. Guests of Grande Lakes can play the same course enjoyed by many of the all-time greats.
In recent years, luxury golf resorts have stepped up their commitment to sustainability, aiming not only to offer world-class facilities but also to protect the environment and contribute to the well-being of surrounding ecosystems. A key marker of this dedication is certification by organizations such as Audubon International, which provides rigorous environmental standards for golf courses and resorts.
Following are three top-tier resorts—Apes Hill Barbados, St. Regis Bahia Beach, and Big Cedar Lodge—that have been leading the way in eco-friendly practices while offering unforgettable golf experiences.
Horseshoe Bay Resort, the premier golf resort destination in the Central Texas Hill Country and part of the Crescent Hotels & Resorts Latitudes collection, proudly announces a strategic partnership between its renowned Horseshoe Bay Golf Academy and Callaway Golf, one of the leading innovators in golf equipment and technology. This collaboration is designed to enhance the training and performance experiences for all who visit the resort.
The Horseshoe Bay Resort Golf Academy, which will officially open its 3,000-square-foot Academy building and surrounding 80,000-square-foot practice and training facility later this year, will integrate Callaway’s cutting-edge equipment, including the latest drivers, irons, wedges, and putters. Guests will also have exclusive access to Callaway’s advanced custom club fitting services and technology, allowing them to find the perfect match for their game and optimize their performance on the course.
Palm Cove Golf – five miles east of Stuart, Fla., 45 minutes north of West Palm Beach and once home to the late, great Chi Chi Rodriguez – has begun a transformation under new ownership.
Formerly open to the public, Palm Cove Golf will convert to exclusively private supported by considerable upgrades to the 18-hole golf course, restaurant and pro shop.
Players with tee times at Carter Plantation in Springfield, La., will now have the option to play daily, on-course challenges like Closest-to-the-Pin or Ring of Fire for the chance to win cash prizes. This is all made possible through the technology of ReelGOLF, an on-course video system that captures shots for players on signature holes (in this case, hole No. 14 on Carter Plantation) and runs automated par 3 challenges.
Carter Plantation is the first course in the world to install the ReelGOLF Challenge system, which is dedicated to providing golf course owners and operators with an ecosystem that turns their signature holes into profit centers.
Richland—the seventh golf course at Reynolds Lake Oconee—has officially opened for play. The new 18-hole layout was created by acclaimed course architect Tom Fazio by combining nine holes from his existing National course with nine all-new holes.
This gives Reynolds Lake Oconee two Fazio designs (Richland and The National) along with courses from Jack Nicklaus (Great Waters), Rees Jones (The Oconee), Jim Engh (Creek Club), and two by Bob Cupp (The Preserve and The Landing).
For every golfer who takes the game seriously, the same six letters loom ominously, and almost constantly, over our heads when we think about our on-course performance.
In a sport in which “perfect” simply doesn’t exist, it’s the pursuit of B-E-T-T-E-R that has us all obsessed. “How much practice will I need to put in to be three shots better?” “How many lessons until this swing change makes me better?” “If I add 10 yards to my drives, will my scores be better?”
The ANNIKA driven by Gainbridge at Pelican and BayCare Health System announced today the launch of its “Birdies for Babies” charitable program surrounding the 2024 edition of the championship, taking place Nov. 14-17 at Pelican Golf Club in Belleair, Fla.
To give back to the local community, The ANNIKA has pledged to donate $50 for every birdie and $100 for every eagle scored during all four rounds of the championship (Nov. 14-17) with a minimum donation of $100,000 to the Morton Plant Mease Health Care Foundation. All funds received from this partnership will be invested at BayCare’s Mease Countryside and Morton Plant hospitals to enhance the care of their most vulnerable, premature babies, specifically with access to the NICU2HOME app and a new neonatal transporter.
Leading high-tech golf apparel brand Galvin Green kitted out both teams at last week’s Squire Cup with the all-new as Head Professionals and Assistants from the Metropolitan PGA section battled it out for the prestigious title at Fishers Island Club.
Wearing the premium brand’s stretchiest ever waterproof jacket, the team of Assistants retained the Cup with a score of 11 to 7 in the super refreshing Cool Grey/Sharkskin colorway, while the Head Professionals sported the eye-catching Navy/Cool Grey option.
A revolutionary era in amateur golf has begun with the launch of The Million Dollar Round.
For the first time, amateur golfers have the opportunity to compete for an extraordinary $1 million first prize, marking a historic milestone for non-professional sports.
THE PRO RIVALS OPEN, a new competitive golf tournament series that brings together professional athletes from the four major sports leagues, announced that 33 former professional athletes from across the world of sports have committed to participate in THE PRO CUP this December at Innisbrook Resort.
THE PRO CUP will be played at the famed Copperhead Course at Innisbrook Resort in Palm Harbor on Dec. 10-14 and feature some of the most celebrated and accomplished athletes from baseball, basketball, football and hockey. The confirmed list of participants includes 19 players with a handicap of 2.0 or lower, six members of their respective sport’s hall of fame and five athletes who earned the top individual award in their league.
Original Penguin®, a division of Perry Ellis International, Inc., is thrilled to celebrate Nico Echavarría’s second PGA TOUR victory at the prestigious ZOZO Championship in Japan. Demonstrating resilience and skill, Echavarría calmly rolled in a birdie putt on the 72nd hole for the one shot victory while showcasing his complete game and unmistakable style wearing Original Penguin’s high-performance apparel. The win solidifies Echavarría’s reputation as a rising star and Original Penguin’s role in providing apparel that blends style, comfort, and innovation.
Echavarría, who hails from Colombia, embraced the dynamic, fashion-forward clothing from Original Penguin that combines style with technical performance to meet the demands of the modern golfer. The victory underscores Original Penguin’s commitment to creating golf apparel that performs under pressure while celebrating individuality on the course.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the DP World Tour Genesis Championship held at Jack Nicklaus Golf Club Korea, Incheon, South Korea was playing a Graphite Design Tour AD VF-95 X-Stiff flex Hybrid shaft in his Titleist U505 Utility Iron. The champion collected his second DP World Tour win after birdieing the first playoff hole.
Additionally, the second-place finisher was also playing a Graphite Design Tour AD VF-6 X-Stiff Wood shaft in his Titleist GT3 Driver.
PXG Tour Professional Nicolas “Nico” Echavarria achieved his second PGA TOUR victory at the Zozo Championship. A significant milestone in his professional career, this victory not only solidified Echavarria’s status on the PGA TOUR but also showcased his impressive talent and skill under pressure.
“Nico’s dedication, hard work, and resilience have truly shone through,” PXG Founder and CEO Bob Parsons shared. “We are incredibly proud to have him as a representative of PXG, and we look forward to seeing his continued success.”
The Peninsula Club, the esteemed golf and country club located on the shores of Lake Norman just north of Charlotte, NC, is now fully operational following a comprehensive renovation project, led by the renowned full-service golf design and land planning firm Beau Welling Design (BWD).
The completed work as part of the Club’s “Next Generation Renovation Project” features significant renovations to both the 18-hole championship golf course as well as other facilities to create a new and refreshed experience for members and guests of the distinguished club. The routing and footprint of the championship course remain largely unchanged, but several aspects of the original design have been adjusted to deliver a strategic, memorable and playable test of golf.
Omni La Costa Resort & Spa announces that following the rave reviews received from hosting the NCAA Division I Women’s and Men’s Golf Championships in May, the legendary Southern California destination has been awarded a two-year extension to its already existing contract with the NCAA.
The Gil Hanse-renovated North Course at Omni La Costa will now host the best collegiate players in their season-ending championship through 2028. With the addition of 2027 and 2028, the North Course will host the event for five consecutive years. This will be the longest consecutive streak of the tournament being played at one venue in the rich history of NCAA golf.
MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, recently extended its partnership with The Olympic Club to deliver its fourth fleet of electric caddies while establishing its latest fleet offering at The Club at Ibis.
Through its Electric Caddy Fleet Program, MGI Golf provides access to its industry-leading electric caddies and enhances the walking experience for those who play at golf facilities around the world. Clubs that deploy MGI electric caddy fleets enjoy additional revenue streams while offering a unique and innovative amenity for members and guests.
Edison Golf, a company dedicated to revolutionizing wedge performance for everyday recreational golfers, is pleased to announce the publication of their new website at www.EdisonWedges.com.
The new site clearly and concisely shows how the Edison 2.0 wedges significantly differ from the look-alike ‘tour design’ wedges from other brands, which exhibit mostly minor cosmetic changes from year to year. The distinctive back design of the Edison 2.0 wedges delivers the most efficient distribution of clubhead mass in the category to give golfers improved distance consistency, more forgiveness and enhanced spin.
Phoenix Country Club will host the PGA TOUR Champions’ Charles Schwab Cup Championship Thursday – Sunday, November 7 – 10. The 2024 season-ending event will be the 50th professional golf tournament played at Phoenix Country Club in the historic venue’s 125-year history – more than any other golf facility in Arizona (TPC Scottsdale is number two with 36 events).
The Charles Schwab Cup Championship has been played at Phoenix Country Club since 2017 after relocating from Desert Mountain Country Club. In addition to the Schwab Cup, the venerable downtown Phoenix club hosted the Phoenix Open 42 times, including annually from 1932-1954 and 1972-1986, and every other year between 1956 and 1970. The PGA TOUR Champions announced last year that Phoenix Country Club will continue to host the Charles Schwab Cup Championship through 2032.
Odyssey has announced extensions to their Ai-ONE and Ai-ONE Milled putter line with new models that feature the same core technologies of the highly successful existing line.
The Odyssey Ai-ONE lineup leverages Callaway’s industry-leading Artificial Intelligence design and super-computing capabilities to create the most advanced putters in golf.
