Tiger Woods to Make 2024 Debut at The Genesis Invitational

Tournament Host Tiger Woods will make his 2024 PGA TOUR debut at The Genesis Invitational, held February 15-18 at The Riviera Country Club. Woods headlines the field set to compete in the 98th playing of the event.

One of eight Signature Events on the PGA TOUR schedule, 71 players will compete for a $20 million purse, with this year’s champion slated to collect a $4 million prize and 700 PGA TOUR FedExCup points. The Genesis Invitational will feature a 36-hole cut for the top 50 plus ties and any player within 10 shots of the lead.

Forty Players Highlighted on 2024 Ben Hogan Award Watch List

Forty of the nation’s most accomplished collegiate golfers across all levels have been named to the watch list for the 2024 Ben Hogan Award presented by PNC Bank. The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).

The Ben Hogan Award presented by PNC Bank annually awards the top men’s NCAA Division I, II or III, NAIA or NJCAA college golfer based on all collegiate, amateur and professional events over the previous 12 months.

Disney x Volvik Golf Balls Celebrating 100 Years of Magic

Volvik USA, Inc. (volvik.com) – the world’s most innovative manufacturer of multilayer high-performance golf balls, and The Walt Disney Company, the world’s premier entertainment company, will release an extensive collection of special golf ball sets in a new collaboration to celebrate the 100th Anniversary of The Walt Disney Company.

Mickey, Minnie, Goofy, Donald, and other iconic Disney characters will be featured on a range of limited-edition packaged sets including Volvik golf balls and collectible ball markers. Furthermore, beloved Disney artwork will adorn the packaging throughout the variety of special gift packs and dozen boxes.

WM Phoenix Open Winner Played Graphite Design Tour AD

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour WM Phoenix Open was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist TSR2 21° hybrid.  The champion claimed his fourth PGA Tour victory after making a birdie on the second playoff hole.

“Congratulations to the winner of the WM Phoenix Open.  What an exciting clutch performance under pressure to birdie two holes to get in a playoff and birdie to win the playoff.  We’re excited he plays a Graphite Design Tour AD shaft in his bag”, stated Wayne Ageno, President, Pro’s Choice Golf Shafts, Inc.

USGA Announces Qualifying Sites for 124th U.S. Open at Pinehurst Resort & Country Club

The United States Golf Association (USGA) today announced local and final qualifying sites for the 124th U.S. Open Championship. The U.S. Open will be contested on Pinehurst Resort & Country Club’s Course No. 2, in the Village of Pinehurst, N.C., for the fourth time from June 13-16, 2024.

Local qualifying, conducted over 18 holes at 109 sites in 44 U.S. states and Canada, will take place between April 22-May 20. Those players who advance out of local qualifying will join a group of locally exempt players in final qualifying, which will be conducted over 36 holes. This final stage will be held in England and Japan (May 20) and Canada (June 3) as well as 10 U.S. sites, one on May 20 and nine on June 3.

Odyssey Ai One Milled ONE T Putter Review - 2023 12 Days of Christmas Giveaway Winner Guest Review

My PGAPappas 12 Days of Christmas a few months back was utterly insane.  We had more participation than ever before, more prizes than ever before, more excitement and yup also more winners than ever.  As a lot of you said, it was "straight Kringlemania!"

And another really cool thing about the 12 Days is how many of the winners want to write guest reviews.  It's absolutely phenomenal to hear all of you so excited and sharing your opinions and personalities in these guest reviews.  And the first guest review of the year comes from Ed Settle (@Ed_Settle) on X on his new Odyssey Ai One Milled One T putter.

Srixon Releases Additional Finish on ZX Mk II Irons

SRIXON® is thrilled to announce a new, Limited-Edition Black Chrome finish available for the highly acclaimed ZX5 Mk II and ZX7 Mk II Irons. With this new finish, Srixon aims to elevate the visual appeal of these Irons and make them a must-have for golfers who value both style and performance.

“These ZX Mk II Black Chrome Irons are a great complement to the rest of the Srixon Iron family and something we’re excited about,” said Brian Schielke, General Manager at Srixon. “The visual appeal of the Black Chrome finish, combined with the exceptional performance of ZX Mk II Irons is a win-win for everyone.”

Stitch Becomes Official On-Course Apparel Partner of Crushers GC

Crushers GC has announced Stitch Golf as their official on course apparel partner. This strategic partnership will deliver custom products for the team and fans, with available items on sale to the public online and in-store later this year.

Following a championship season together in 2023, the official partnership will now produce a co-designed assortment of men’s custom on-course polos, as well as driver head covers, with the opportunity to collaborate on a wider array of addi2onal items in the future. All custom products worn during play will be made available to the public in late spring of the 2024 season.

WM Phoenix Open to have 50+ Hours of Live Coverage on NBC, Golf Channel, and Peacock

The WM Phoenix Open will have more than 50 hours of live tournament and studio coverage originating from TPC Scottsdale this week.

Coverage will be provided by NBC, GOLF Channel and Peacock.

PGA Tour Pathway to Progression Announces Field for Inaugural Bridgestone Collegiate Invitational

The PGA TOUR’s Pathway to Progression today announced the field for the inaugural Bridgestone Collegiate Invitational, a competitive element of the Bridgestone Collegiate Development Program. The event features top-level NCAA Division I men’s golf programs and HBCU schools in addition to four high-ranking individual golfers from underrepresented communities.

The Bridgestone Collegiate Invitational will be contested March 25 and 26 at Silverado Country Club in Napa, California, in collaboration with the Golf Coaches Association of America.

Titleist Introduces New Scotty Cameron Long Design Putters

In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilize their stroke with a balanced, more connected feel when gripping and manipulating the putter. 

Crafted specifically at 38 inches with stiffer, custom shafts and heavier heads using tungsten sole weights, the new Phantom 11 Long Design and Super Select Squareback 2 Long Design putters help quiet the player’s hands and engage the shoulders for enhanced stability in the putting stroke. The increase in overall length and weight, coupled with a heavier, longer grip, keeps the putter in balance, while the entire stroke is slowed down.

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound and feel.

The new Phantom family, offering four unique shapes with multiple neck and shaft configurations, is the result of feedback from Phantom players across the worldwide professional tours, melded with the continued advancement of Scotty’s multi-material construction and face milling technologies.

Tour Edge Announces Hot Launch 524 Series with Tech from Tour Winning Exotics Line

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 524 Series of golf clubs that will be available at retail starting March 1, 2024.

Tour Edge is cascading key innovations from their tour-preferred Exotics brand into the Hot Launch 524 Series, including Ridgeback, Diamond Face VFT, RyzerSole and VIBRCOR technologies.

PUMA Golf Delivers Oasis Feel with Latest Palm Tree Crew Collection

PUMA Golf and Rickie Fowler have teamed up once again with superstar DJ, Kygo and Palm Tree Crew to create the latest PUMA x PTC collection. Designed to provide a resort feel with tropical vibes, the latest collection includes shirts, hoodies, caps, socks, shoes, women’s looks, and even a Limited-Edition COBRA driver.

 

The new PUMA Golf x PTC collection is inspired by Rickie Fowler’s SoCal roots and Kygo’s tropical lifestyle, offering something for everyone who loves golf, an active lifestyle, and fun at the beach. The lifestyle collection will come to life on the PGA Tour at The WM Phoenix Open. Rickie will compete in the collection during WMPO and host the newest hospitality lounge on tournament the site, N9NE Lounge.

Fujikura the Number 1 Driver and Wood Shaft at Pebble Beach

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft combination on the PGA Tour, along with another victory for a VENTUS driver shaft on the DP World Tour.

At the AT&T Pebble Beach Pro-Am on the PGA Tour, Fujikura was the #1 driver and wood shaft during the event in California. Throughout the week, 42.5% of the field used a Fujikura driver shaft, along with another 38.6% of the field who used a Fujikura wood shaft.

Club Champion Continues Crazy Growth with Four New Stores in February

Club Champion, the globe’s top custom golf club fitter and builder, is continuing its steady climb in 2024. With four new stores opening in February, the company is furthering its identity as the industry leader and making custom fitting services more accessible nationwide.

With studios opening in Albany, NY; Coral Springs, FL; Perrysburg, OH; and Chandler, AZ, Club Champion studios exist in 43 U.S. states and the brand is primed to hit over 140 domestic locations by the end of the year. That's alongside international studios in Canada, the United Kingdom, and Australia.

USGA Awards Outstanding Efforts in Volunteerism, Turfgrass Research and Golf Literature

The USGA has announced the recipients of its Annual Awards, honoring three individuals for their significant contributions for the good of the game in the areas of volunteerism, turfgrass advancement and golf literature.

E. Lee Coble, of Richmond, Va., is the recipient of this year’s Joe Dey Award for his decades-long service to golf and for fostering a more inclusive game. Bob Farren, director of golf course management at Pinehurst Resort & Country Club, is the Green Section Award honoree for serving as a leader in sustainable golf course maintenance practices. “Serving Herself: The Life and Times of Althea Gibson,” by Ashley Brown, Ph.D., has been selected as the winner of the USGA’s Herbert Warren Wind Award.

Top Spring Golf Destinations for Travelers around the U.S.

Step into the world of leisure and luxury, where the serene greens of renowned golf courses meet the comfort of exceptional accommodations. As the weather warms and the flowers bloom, golf enthusiasts seek ideal destinations to indulge in their passion for the sport.

Here are some of the United States’ premier spring golf destinations, each paired with exquisite hotels that promise not only unparalleled hospitality but also convenient access to some of the most picturesque fairways in the country.

Nikon Introduces New COOLSHOT 20i GIII and 20 G III Compact Golf Laser Rangefinders

Nikon has announced the latest models in its series of acclaimed laser rangefinders for golfers, the COOLSHOT 20i GIII and COOLSHOT 20 GIII.

These new models are small in size but big on features, giving golfers confidence on the course with a clear and bright field of view, amazing accuracy, plus the added reassurance of Nikon’s LOCKED ON QUAKE technology.

New PXG 0317 X Driving Irons – Penetrating Performance by Design

The new PXG® 0317® X Driving Iron is engineered with the elite player in mind. An ideal hybrid alternative or specialty club for extreme courses and conditions, the 0317 X presents a tour-inspired design that significantly boosts moment-of-inertia and increases forgiveness for unmatched distance and accuracy.

"A slick replacement for a wood when the course calls for it, the PXG 0317 X Driving Iron will help you keep it in play even in the most challenging environments," said PXG Founder and CEO Bob Parsons.

ECCO Golf Announces New LT1 Golf Shoes for 2024

ECCO consistently delivers products with industry leading comfort and performance through its dedication to quality, exceptional level of craftsmanship and groundbreaking technology.

Wearing is believing, and that’s why 90 percent of golfers feel the difference and buy another pair of ECCOs.

Bushnell Golf Introduces Upgraded Pro X3+ Laser Rangefinder

Bushnell Golf, the definitive #1 laser rangefinder brand in golf, has introduced the new Pro X3+ Laser Rangefinder. Building off the success of the previous model, the Pro X3+ now shows wind speed and direction in the display. This added feature will provide the golfer an added layer of confidence to determine how these wind conditions will affect their shot at any given moment.

Used and trusted by more than 99 percent of PGA Tour players, Bushnell Golf continues to evolve advanced technologies with the Pro X3+. Packing all of Bushnell’s market-leading innovations into a fully waterproof, rubber armored metal housing, the new Pro X3+ is the most powerful, precise laser rangefinder to date.

The First of its Kind Just Got Better with the New and Improved Wingman 2 GPS Golf Speaker

Bushnell Golf, #1 in Electronic Measuring Devices, has unveiled the latest upgrade to their first-to-market Wingman GPS Speaker lineup with the new and improved Wingman 2. Building off the success of the original golf GPS speaker—the Bushnell Wingman—the Wingman 2 features an upgraded integrated BITE magnetic remote, new battery light indicator, USB-C charging port, and improved audio quality.

The Wingman 2 also features audible GPS distances, 1st tee introductions and custom sound bites, a built-in microphone to make and take calls, 14-hour battery life, and free access to the first-in-class Bushnell Golf Mobile App. It can also be used as a USB-A power bank to keep your devices charged, and can be paired with another Wingman 2, Wingman View, or Wingman Mini for wireless surround sound.  The new Wingman 2 reinforces Bushnell Golf’s ongoing commitment to providing golfers with innovative products using advanced technologies.

Arccos Launches Revolutionary Link Pro Device

Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – as announced the launch of Link Pro, a revolutionary device that tracks a player’s shots automatically without a phone and works inside a player’s front pocket to seamlessly capture on-course data.

Available now at Arccosgolf.com and key retailers worldwide, Link Pro is the 3rd-generation in this successful product line. The New Link Pro is built on member feedback to deliver a better experience to track shots automatically without carrying a phone.

Play Smart and Score Everywhere with the new Cleveland RTX Full Face 2 and Smart Sole Full Face Wedges

CLEVELAND GOLF® is excited to introduce the latest additions to its Wedge family: RTX Full-Face 2 and Smart Sole Full-Face Wedges.

These new offerings combine premium, thoughtful design with larger striking areas for added forgiveness and playability.

Shot Scope Debuts Pro ZR Laser Rangefinder Featuring DuraShield Hardshell

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, has once again re-imagined the laser rangefinder category with the launch of the PRO ZR, a laser rangefinder featuring a DuraShield Hardshell design, offering golfers the most durable high-performance, distance measuring device on the market.

The PRO ZR is backed by its DuraShield Hardshell, which offers a strong and metallic construction with a water resistant rating, allowing for use in all weather conditions. The new device will be showcased at the 2024 PGA Show in Orlando and offered at an unbeatable $299.99 SRP. Providing golfers with unparalleled distance and pinpoint accuracy, including an ultra-clear LCD display combined with Adaptive slope technology and Red / Black dual optics, the PRO ZR ensures players can read their measurement regardless of the light conditions over a distance of 1500 yards.

Dunlop Sports Americas Announce Relaunch of Never Compromise Putters

Dunlop Sports Americas is excited to announce the relaunch of the iconic Never Compromise Reserve putter line.

Never Compromise offers golfers an uncompromised putting experience with a one-of-a-kind fitting method that promotes rhythmic strokes, pure strikes, and glide-like rolls.

Linksoul Presents Volume 1 of the Loreto Collection

California-based Linksoul is proud to present Volume I of the Loreto Collection for Early Spring 2024, where golf apparel transcends tradition and embraces innovation. Drawing inspiration from the enchanting meeting of the Sierra de la Giganta Mountain range and the Sea of Cortez in the coastal town of Loreto, Baja Mexico, this collection embodies the region’s warmth and charm while delivering effortless style and casual luxury. From exceptionally soft flannels to performance-driven polos and layers, each piece reflects the natural beauty of Loreto.

“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” says Linksoul Co-founder and CEO John Ashworth. “Our focus is on delivering exceptional comfort and performance, all while staying true to the soul of golf. With an unwavering commitment to sustainability and style, Linksoul’s Loreto Collection is for golfers who seek more than just clothing; they seek an authentic experience.”

Adidas and Malbon Golf Introduce The Crosby Collection

The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved.

Adidas and Malbon Golf have introduced a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Galvin Green Unveils DRYVR Waterproof Line in Part 1 Range

Premium hi-tech golf apparel brand Galvin Green has today unveiled a new DRYVR™ line of 100% waterproof rainwear garments that headlines its functional 2024 Part One collection to ensure serious golfers are equipped for unpredictable weather conditions worldwide.

Offering an unrivalled choice of responsibly sourced waterproofs on the market, the bluesign® approved DRYVR™ line-up consists of 21 jackets, hoodies and pants for men, women and junior golfers in a matchless choice of color and size options. The long-lasting garments are crafted in more than 50 standout colorways using different forms of the widely trusted ‘Guaranteed to keep you dry’ GORE-TEX membrane fabric.

Tour Edge Earns Eight 2024 Golf Digest Hot List Awards

Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced that eight of their new products were honored with a 2024 Golf Digest Hot List award.

The Hot List, the annual golf equipment awards going on 20 years, was revealed in the February issue of Golf Digest currently on newsstands.

PING to Support First Tee Efforts to Make Golf and Character Education More Accessible for Future Generations

Youth development organization First Tee is pleased to announce that PING, a premier golf equipment manufacturer, has signed on to support the nonprofit’s ongoing efforts to prepare the next generation for life on and off the golf course.

“We are very pleased to support the First Tee at the Trustee level,” said Stacey Solheim Pauwels, PING Executive Vice President. “Junior golf has always been important to PING and the Solheim family. Golf is a game that can be enjoyed throughout a lifetime and it teaches so many positive character-building lessons. Having the opportunity to play golf in your youth is a great advantage for an individual’s future, both in the game and in business. From a young age, my father and uncle, Allan and John Solheim, encouraged my brothers, cousins and I to play golf and we are forever grateful for the experience and friendships we still maintain from those early years. Over the course of the past decades, we have seen tremendous growth of the First Tee nationally as well as at our Phoenix chapter. We’ve had the opportunity to view first-hand its effective programing, outreach and the outstanding youth it has developed both in the game of golf and beyond. We look forward to playing a part in furthering the mission of the First Tee.”

Motocaddy Highlights Global Electric Cart Growth at PGA Show

Motocaddy, the world’s leading electric cart company, attracted the attention of new stockists and global media at last week’s PGA Show, providing them with an exclusive preview of the brand’s full range of pioneering and technologically advanced products on display for the first time.

Highlighting the global growth of electric carts, Motocaddy unveiled its latest range of hi-tech powered carts and featured-packed bags, including the award-winning M7 GPS REMOTE and M7 REMOTE models at a show floor booth that was double the size of last year and in a large 1,800 sq. ft. meeting room, conveniently located next to the Media Center.

TRUE linkswear Names Taylor Montgomery as Newest Ambassador

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is pleased to welcome PGA TOUR player Taylor Montgomery to its family of TRUE brand ambassadors. The 28-year-old Las Vegas-born UNLV alumnus is playing in his second full season on the PGA TOUR and is currently ranked 85th in the Official World Golf Rankings.

Last season, Montgomery led the PGA TOUR in Putting Average, Putts Per Round and One-Putt Percentage and ranked 2nd on TOUR in Strokes Gained: Putting. He posted five top-10 finishes last season, including a solo third place showing at the Fortinet Championship.

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin.

Advancing the performance of the game’s most played wedges the new wedges highlight an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play.

Bridgestone Golf Launches Mindset: A Breakthrough Visual Technology for Maximum Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day's success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

Bridgestone Golf Groundbreaking New Tour B Lineup Pushes the Envelope of Performance with Input from Tiger Woods

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

Cobra Golf Unveils Reimagined Vintage Putter Series

COBRA GOLF, a leader in golf club innovation, proudly presents the redesigned VINTAGE putter series, featuring an array of advancements including a revolutionary soft PEBAX™ face insert and the incorporation of LA GOLF’s Descending Loft Technology™. This new lineup encompasses upgraded versions of popular models such as Sport, Widesport, Nova, Stingray, and Cuda, offering golf enthusiasts an unparalleled combination of feel and performance.

Inspired by the success of the KING VINTAGE Series, this new VINTAGE line continues with LA GOLF’s patented Descending Loft Technology. This distinctive technology offers players four planes of loft, descending from the top to the bottom (4, 3, 2, 1) in one-degree increments. This unique design ensures an optimal launch on every stroke, while producing unparalleled end-over-end roll performance.

Cobra Golf Unveils Enhanced 3D Printed Putter Collection for 2024 Featuring Cutting Edge Technologies and Re-Engineered Designs

COBRA GOLF, is proud to announce the launch of an upgraded lineup of 3D PRINTED putters, showcasing innovative designs and new technologies that redefine the boundaries of advanced performance.

Building upon the success of the original KING 3D PRINTED putters, the new collection introduces a range of models that boast a lightweight, 3D Printed cartridge, crafted with HP Multi Jet Fusion Technology. This cartridge not only allows for optimal weight and mass property redistribution but also contributes to an enhanced sound and feel.

Fujikura Introduces New Ventus with Velocore+ for 2024

Fujikura, the leader in performance golf shafts, is proud to announce the all-new VENTUS shaft, available globally at charter dealers from February 29, 2024.

Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

U.S. National Development Program Launches Junior State Teams

The United States Golf Association (USGA) today announced the creation of a state team pilot program that will expand the pipeline for elite junior golfers into the recently created U.S. National Development Program (USNDP). Seven states will participate in the initial phase with the goal of all states having a team by 2033.

The first seven participants are California (Southern), Colorado, Georgia, Hawaii, Massachusetts, Ohio and Tennessee. The program will come to fruition through close collaboration between the USGA, its allied golf associations, the PGA of America and relevant state junior programs.

ASICS Releases GEL-KAYANO ACE 2 Golf Shoes

Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

“The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions,” ASICS General Manager Ryan Polanco, said. “Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course.”

Join Revo for a Meet and Greet with Golf Legend Annika Sorenstam at the PGA Show

Revo, the premium, high-quality performance sunglass company, will be showcasing its 2024 Collection at the PGA Show in Orlando, FL, January 23-26, 2024.

Revo will be hosting a Meet & Greet with Annika Sorenstam, Hall of Fame golfer and Revo global ambassador, on Wednesday, January 24, 3:00 – 4:00 PM. Stop by booth 4762 and take a photo with the greatest female golfer of all time.

Understanding Genius: The Work of Robert Trent Jones Sr.

The Robert Trent Jones Society has released a new publication, The Design Genius of Robert Trent Jones, Sr. – A Course Appreciation Guide.

The 20-page compendium analyzes Jones’ design principles, notably routing, green complexes, heroic shot values, water hazards, flexible teeing options, and emphasis on natural beauty, all supported by course examples and photography.

Cleveland Golf Unveils New HB Soft 2 Putters with Nine Stroke Specific Models

The all-new HB SOFT 2 Putter line from Cleveland Golf integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel.

Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball.

New Cleveland CBX 4 ZipCore Delivers Greenside Shot Making and Short Game Versatility

The all-new CBX 4 ZipCore Wedges from CLEVELAND GOLF® are designed to help golfers shake the dreaded chunk shot and get up and down with confidence, thanks to a modern cavity back design with a refreshed slate of performance technologies.

“What’s great about the new CBX 4 ZipCore is that they share similar shaping and weighting to modern forgiving Irons, so the transition from your Irons to your Wedges is going to be consistent with what you’re used to,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “Golfers will notice the consistency around the greens, but especially during full Wedge shots. The swing feel won’t be drastically different, but more of the same as what they’re used to with their Irons.”

Galvin Green Invites PGA Show Attendees to Play Iconic Hole in VR

Galvin Green, the premium hi-tech golf apparel brand, is inviting PGA Show attendees to play the iconic 18th hole of The Old Course at St Andrews in virtual reality when discovering the latest DRYVR™ waterproof collection at booth #6557 in the Apparel Pavilion.

From its 30% larger stand, the brand is offering visitors the chance to try on the latest top-performing bluesign® approved waterproof jackets while wearing a VR headset to fully experience the superior stretch and flexibility provided by the pioneering garments when teeing off on the ‘Tom Morris’ hole at The Home of Golf.

Edel Golf Announces New Array Putter Line: The Most Complete Putter Customization Process for Your Game

Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf.

Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer.  No two golfers are alike, so why are putters?

Pro's Choice Golf Shafts Showcases New 2024 Graphite Design Tour AD VF Shaft at the PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.